Lars Jorgensen

Executive Creative Director/Creative Director/Sr. Art Director

Amsterdam, Netherlands
Lars has worked at a handful of great agencies in both Copenhagen, Amsterdam, London and New York. Over the last 14 years he has worked as a creative director at mcgarrrybowen NYC, Grey NYC and in 2015 he joined Anomaly Amsterdam as partner and executive creative director after having landed the global Johnnie Walker account to the agency. Together with Martin Ginsborg (Co-ECD) and they helped grow the office from a small office with 10 people to a 40+ shop before deciding to leave in 2017 to seek new adventures.

In his career he has played a crucial role in several pitch wins from Johnnie Walker Global account (anomaly) to Johnnie Walker Liquid credentials (anomaly) over Diesel (anomaly), Ketel One (Grey NYC), Don Julio (Grey NYC), TunaTheWonderfish (Grey NYC), T-Mobile NL (anomaly) and several others.

Work Experience

Anomaly

Executive Creative Director

Johhnie Walker, T-mobile, Diesel, The Dutch National Opera and Ballet, Converse,
October 2014 - June 2017 Netherlands

Freelance [Me And Bob LLC]

Creative Director, Art Director, Designer. Inventor and Owner.

Saatchi NY, Anomaly, Mullen, Lbi, Barkley, Fitzgerald + Co — working on Intel, Johnnie Walker, General Mills, Budweiser, Coors, Applebees, etc.
February 2011 - Present Brooklyn, United States

Grey

Creative Director

Creative Director on Captain Morgan, Crown Royal, Ketel One, NFL and The Tuna Council.
December 2008 - February 2011 New York, New York, United States

Mcgarrybowen, NYC

Creative Director

Creative Director on the Wall Street Journal (national), Marriott (8 brands global) Reebok (global), US Olympic Committee and Hewlett Packard (global).
June 2006 - November 2008 New York, United States

Miami Ad School

Teacher

Teaching conception and portfolio classes to 7th and 8th quarter students.
March 2010 - September 2010 Brooklyn, New York, United States

Mcgarrybowen, NYC

Art Director

Directing artwork, and creating strategic and creative concepts.
May 2005 - June 2006 New York, New York, United States

Saatchi & Saatchi, London

Art Director (Intern)

Directing artwork, and creating strategic and creative concepts.
January 2005 - April 2005 London, United Kingdom

Halvandet, CPH

Manager

Creating, building and designing event place on Copenhagen waterfront. Creating and running events. Full responsibility for PR, design, personnel and daily operations.
January 2003 - December 2003 Copenhagen, Denmark

Wibroe, Duckert & Partners, CPH

Art Director

Directing artwork, and creating strategic and creative concepts.
2001 - 2002 Copenhagen, Denmark

Republica, CPH

Art Director

Directing artwork, and creating strategic and creative concepts.
1999 - 2000 Copenhagen, Denmark

Brøns & Bengtsen

Art Director (trainee)

Graphic Design, art direction
1995 - 1997 Copenhagen, Denmark

Education

Miami Ad School

Portfolio Program

Art Directioon
2004 - 2005 Miami, Amsterdam, London and NYC

Languages

Spanish (Beginner),
English (Fluent),
Swedish (Advanced),
German (Conversational),
Danish (Native),
Norwegian (Advanced),

Awards

CPH Video Marathon

Shortlist

2002

Addy's

Gold (Discovery Chanel "Goldfish")

2005

Addy's

Silver (Hispanics Against Drunk Driving "Potential Crime Scene")

2005

Addy's

Finalist (Hispanics Against Drunk Driving "Potential Crime Scene")

2005

Festival Iberoamericano De La Publicidad (FIAP)

Gold (Hispanics Against Drunk Driving)

2005

Caribe

Finalist (Hispanics Against Drunk Driving)

2005

Caribe

Silver (Hispanics Against Drunk Driving "Cinta")

2005

Addy's

Gold (EasyJet "Stickers")

2006

CEBA

Best single ad under 100K (Wall Street Journal)

2007

The One Club

Finalist (Reebok "Be a woman be a fan")

2008

Ad Age

Merit

2005

New York Festivals Awards

Finalist (NFL "American Family")

2011

The ONE Show

Merit (NFL "American Family")

2011

One Club

Top 10 Sports Commercial Ever (NFL "American Family")

2011

Communications Arts 2011

Winner/Featured 52nd Annual (NFL "American Family")

2011

AICP Next Award 2011

Winner (NFL "American Family")

2011

Time Magazine Top 10 Ads Of 2011

8th Place (NFL "American Family")

2011

D&AD

Pencil (Johnny Walker "Ode to Lesvos")

2017

D&AD

Graphite Pencil (Diesel "Make Love Not Walls")

2017

The ONE Show

Bronze Pencil (Johnnie Walker GW II)

2016

The ONE Show

Silver Pencil (Johnnie Walker GW II)

2016

The ONE Show

Merit (Johnnie Walker GW II)

2016

The ONE Show

Merit (Johnnie Walker "Ode to Lesvos")

2017

The ONE Show

Merit (Johnnie Walker "Ode to Lesvos")

2017

LeBook Connections

Creative Award (Diesel "Make Love Not Walls")

2017

Cannes Lions

Shortlist Film Viral (Johnnie Walker "Ode to Lesvos")

2017

Cannes Lions

Shortlist Film Long Form (Johnnie Walker "Ode to Lesvos")

2017

Cannes Lions

Shortlist Execellence in Partnerships (Johnnie Walker "Ode to Lesvos")

2017

Cannes Lions

Bronze Lions Non-Fiction Johnnie Walker "Ode to Lesvos")

2017

Cannes Lions

Bronze Outdoor Campaign (Diesel "Gay Wedding")

2017

Cannes Lions

Bronze Outdoor Campaign (Diesel "Wall")

2017

Cannes Lions

Bronze Outdoor Campaign (Diesel "Tank")

2017

Cannes Lions

Bronze Photography (Diesel "Tank")

2017

Cannes Lions

Bronze Photography (Diesel "Naked Tank")

2017

Skills

Art Direction, Copy, Creative Direction, Strategy,

Jury Work

Cannes Lions Film 2016
Clios Film 2016
White Square, Belarus, Creativity 2017
Creative Awards 2017
Lisbon Advertising Festival 2017
FIT Awards 2017
Le Book "Connections Amsterdam" 2016

Memberships

One Club
D&AD
ADC New York

Noticeable work

Reebok "Your Move" TV/Print
Wall Street Journal "Every Journey Needs a Journal
US Olympic Committee "Amazing Awaits" NBC promo with Maya Angelou
NFL "American Family" Super Bowl
Budweiser "Black Crown" Super Bowl
Johnnie Walker "Have Character" Global TV/Print
Johnnie Walker "Joy Will Take You Further" Global repositioning TV/Social/Print
Johnnie Walker "Genteman's Wager II" Shortfilm featuring Jude Law
Johhnie Walker "Ode To Lesvos" Short film directed by Talal Derki
Diesel "Make Love Not Walls" TV/Online/Installation/Social/Print/PR