Larry Baird
Creative Director
Denver, CO, USA
303.910.3584
be.net/larryebaird
I am a seasoned professional with experience in creative direction, art direction, graphic design and a keen sense of understanding the entire branding process from strategy through engagement. Delivering strategies and creative solutions both in print and digitally that define and strengthen a brand's communication initiatives, goals and objectives.
- Larry Baird, Creative Director @ Blufrog Studios
- Larry Baird, Creative Director @ Blufrog Studios
Work Experience
Blufrog Studios
Creative Director
Blufrog Studios is a strategic marketing, branding and creative development agency developing integrated marketing and branding concepts specific for multiple B2C and B2B touch points. The company’s services and processes span the entire brand development scope including; brand strategy, brand development and brand engagement.
March 2011
-
Denver, Colorado, United States
Swingle, Inc
Marketing Communications Manager
The scope of this new position was to develop strategies for B2C & B2B marketing and creative initiatives to include branding, TV/radio, print advertising, direct mail and all communication materials for seven individual departments, overall web site design and all related seasonal web objectives. Also coordinating promotions, press releases, corporate partnerships and cause marketing programs with corporate, non-profits, municipal’s and broadcast companies to further develop the Swingle brand. I managed and maintained a $700,000 marketing budget. In my tenure the marketing budget increased 245% and corporate revenues increased $4,500,000.
August 2004
- February 2011
Denver, Colorado, United States
Blufrog Studios
Creative Director
Managed all areas of marketing strategies, corporate communications and brand management for start-ups to small size companies.
Blufrog Studios also developed a publishing imprint label and character creation division. The company created character adventure driven franchise properties to help children understand the power of imagination. The Cartoon Network Studios in Los Angeles and New York considered several properties for future development. These character-registered properties remain active with the US Patent & Trademark Office in Washington, D.C., and all property's hold copyrights registered in the Library of Congress.
Blufrog Studios also developed a publishing imprint label and character creation division. The company created character adventure driven franchise properties to help children understand the power of imagination. The Cartoon Network Studios in Los Angeles and New York considered several properties for future development. These character-registered properties remain active with the US Patent & Trademark Office in Washington, D.C., and all property's hold copyrights registered in the Library of Congress.
March 1995
- July 2004
Denver, Colorado, United States
Graphity Corp
Creative Director
Graphity was a boutique advertising and design firm located in Denver's Cherry Creek retail district where I managed a staff of six talented creative and admin personnel. The Agency worked on corporate, professional services and retail accounts. Graphity was also involved with Denver's new agency for Economic Development and created a national marketing and print advertising campaign slated for the Wall Street Journal.
March 1984
- June 1995
Denver, Colorado, United States
Henry Gill Advertising
Art Director - Graphic Designer
Art Director and Designer on agency's corporate and retail accounts. It was my first advertising agency position and this is where I began to receive my chops in developing creative solutions that answered to a detailed marketing strategy set-forth by the agency.
February 1981
- April 1984
Denver, Colorado, United States
Graphic US
Graphic Designer
Graphic Us Design Group in Los Angeles was contracted by the Max Factor Company to create package designs for an ever-expanding product-line. I was a staff designer on the account, my first position out of Art Center. On my very first design assignment, my designs beat out designs that were also created and submitted by Saul Bass, the legendary design shop in Los Angeles that created iconic corporate identities for some of the top fortune 100 companies.
March 1974
- January 1976
California, United States
Education
Art Center
BFA
Areas of study were Advertising Design, Graphic Design, Typography, Photography and Film. In 1972, after my freshman year, I was the youngest student in Art Center's history to have received the Advertising Design Scholarship.
September 1971
- February 1974
California, United States
Skills
Master In Mac & PC Environments Using Adobe-CS5 And Microsoft Applications.,
Served on Community College of Aurora Advisory Board - Art & Design Dept. (2011-2014)
Restructuring their Art & Design departments to become the most influential art and design program in the state by developing artists who: create market-ready work, understand and use the creative process, are well-equipped to enter the university or the marketplace and can demonstrate leadership. Department Chair: Scott Wakefield
Served on Judge's Panel Community College of Aurora Apprentice Project (Feb-May 2014)
Serving on the judge's panel for the 2012-2013 Community College of Aurora’s Apprentice Project, which provides an innovative way for students to learn critical core competencies in their selected courses. Teams of approximately ten students across four departments (Film; Art and Design; Business; and Computer Science/Information Technology [IT]) will collaborate on real-life case studies to launch a new business product over the course of the Spring 2013 semester—competing to win the title of 2013 Innovative Visionaries.
The Art Directors Club of Denver Board President (2004-2006)
While serving as Board President, we re-branded the club with an exciting new look that rolled-out in 2005. Thanks to a lot of wonderful and talented people on the board's committees, we had a great couple of years growing the club's membership and popular events; the Paper Fashion Show, the One Show, and the ADCD Annual Awards Show.