Larissa Degen

Content Strategist / Art Director

Marshalltown, IA, USA

Work Experience

Grinnell College

Content Strategist / Art Director

Maintain Grinnell College graphic standards in internal, external, and electronic publishing. Maintain relationships with campus clients to provide professional design of periodicals and newsletters; publications for development, alumni relations, admission, career development, athletics, and student affairs. Including admission marketing material, programs, invitations, announcements, and other promotional materials; print advertising; web content; and for campus events such as commencement and reunion.

Works closely with editorial, internal communications, media relations, and interactive content. Art directs photography by in-house as well as freelance photographers.

Seek out print vendors, and develop and maintain relationships with vendors. Request and analyze print bids to optimize College purchases. Work with various campus clients to develop communication strategies and schedules.

Art Director of The Grinnell College alumni magazine. Lead designer of the magazine re-design in 2015 both print and online edition.
August 2012 - Present Iowa, United States

Owner and operator of Larissa Kay Designs

Owner and operation of freelance design firm that provides identity and print design for a variety of clients.
January 2008 - Marshalltown, Iowa, United States

Iowa State University

Communication Specialist

Integrate and coordinate all aspects of the Healthy and Homemade calendar, cookebook and the SpendSmart.EatSmart website. Responsible for designing and creating print and electronic promotional materials and graphics; maintaining and developing web pages with program content; technical writing and editing; recipe analysis and coordination within the calendar and cookbook; managing project expenses and income; and supervision of project staff. Edits and manages the SpendSmart EatSmart blog.
May 2011 - August 2012 Ames, Iowa, United States

Home Federal Savings Bank

Sales Associate

• Process customer deposits.
• Maintain and balance cash drawer.
• Process monetary transactions.
• Provide excellent customer service by answering or referring financial questions to correct supervisory staff.
March 2011 - August 2012 Marshalltown, Iowa, United States

Simpsons Printing

Graphic Designer

• Design print materials such as business cards, brochures and magazine ads using a combination of Photoshop, Illustrator and InDesign.
• Produce highly visual graphic designs and reproduction quality artwork for advertising and marketing materials, including logos, brochures, books and direct-mail pieces, providing original, creative design solutions to meet diverse client needs.
• Direct creative strategies that consistently meet tight budgetary and scheduling challenges.
• Prepared files for pre-press output, including imposition, color separation, trapping, bleeds and trim.

Selected Accomplishments:
• Lead designer for the monthly publication of the Rapid City Chamber of Commerce’s Investment Report.
• Designed Save the Date, Invitation and Programs for the Black Hills Workshop Gala (2009 & 2010)
• Created & Designed quarterly newsletter for Black Hills Boys and Girls Club.

Selected Accomplishments:
• Lead designer for the monthly publication of the Rapid City Chamber of Commerce’s
Investment Report.
• Designed Save the Date, Invitation and Programs for the Black Hills Workshop Gala (2009 & 2010)
• Created & Designed quarterly newsletter for Black Hills Boys and Girls Club.
September 2007 - February 2011 Rapid City, South Dakota, United States

Gillette Printing

Graphic Design Intern

• Created and designed many projects for customers including business cards, letterheads, brochures, booklets and much more.
• Customer invoicing using Quickbooks.
• Worked under tight deadlines.
May 2007 - September 2007 Gillette, Wyoming, United States

Bennett Advertising

Graphic Design Intern

• Created and produced two monthly magazines and one biyearly magazine.
• Generated both cover and internal page layouts.
• Maintained strict deadlines.

Selected Accomplishments:
• Lead designer for the monthly publication of the House Hunter and Anybody’s Autos. Created all advertisements and page layouts.
May 2007 - September 2007 Gillette, Wyoming, United States

Spore Creative

SEO Intern

• Internet marketing plan for Light 2 Health. Developed search engine optimization (SEO) strategies for client and implemented them into a Marketing Plan for their website.
May 2009 - August 2009 Rapid City, South Dakota, United States

Pro Cellular

Market Research Freelance

• Developed and calculated market research plan for Pro Cellular. Gathered, analyzed and presented qualitative data to provide strategic insight on user interface features, designs and technologies. Used various market research techniques to assess customer satisfaction, customer segmentation, visual appeal, brand perception, and usage pattern. Wrote survey and questionnaire and plan project proposals.
February 2009 - May 2009 Rapid City, South Dakota, United States

The Jacket Journal

Staff Designer

• Responsibilities included page design, layout, writing briefs, coverage of school activities and other featured stories.
January 2007 - May 2007 Spearfish, South Dakota, United States

Education

Black Hills State University

B.A. Mass Communications with Minor Commercial Art

September 2003 - May 2007 Spearfish, South Dakota, United States

Black Hills State University

B.A. Business Administration emphasis in Marketing

May 2007 - December 2010 Spearfish, South Dakota, United States

Black Hills State University

B.A. Communication Arts

September 2003 - May 2007 Spearfish, South Dakota, United States