Laith Wallace
UI/UX Designer
London, United Kingdom
+447538225238
be.net/laithwallace
Hi! I'm Laith. I'm a digital executive with over 10 years of experience in:
- User experience (UI/UX/IA)
- Brand & Identity Design
- Digital product design (web, mobile)
- Marketing & strategy
I create products that simplify, delight and drive revenue. My passion is creating great experiences for people. My talents lie at the crossroads between business, psychology, design thinking and creativity.
I believe that there are 4 steps to great User Experience that satisfy customers, align with business goals and drive profits:
1. Understand your customer better than anyone else.
(with user research, user profiles, user stories)
2. Understand the strengths, needs and goals of your business.
(looking into how we drive awareness & increase efficiency)
3. Bring new products that engage with customer and meet their needs to market quickly.
4. Test, refine and repeat.
Using this formula, I have led User Experience, Identity design projects and research in the creation of incredibly high performing products. Some highlights include:
- Groupr App Launch with high customer engagement in the first week
- Frank and Able Housing award for Brand management and design material for One Housing
I love mentoring people and helping them to grow. I'm skilled at building high-performing teams, and can forge strong relationships between marketing, creative, technical, and business.
My experience spans industry as well as company size. My companies and clients include lifestyle, automotive, health, eCommerce, and charity. I've worked for corporate companies, startups and everything in between.
My skills include: UI/UX Design, Wireframing, User Research, UX Facilitation, User Experience Leadership, Design Thinking, Product Development, Visual Systems Design, Brand & Identity Development, Social Media, Content creation for Web Video and Mobile.
- User experience (UI/UX/IA)
- Brand & Identity Design
- Digital product design (web, mobile)
- Marketing & strategy
I create products that simplify, delight and drive revenue. My passion is creating great experiences for people. My talents lie at the crossroads between business, psychology, design thinking and creativity.
I believe that there are 4 steps to great User Experience that satisfy customers, align with business goals and drive profits:
1. Understand your customer better than anyone else.
(with user research, user profiles, user stories)
2. Understand the strengths, needs and goals of your business.
(looking into how we drive awareness & increase efficiency)
3. Bring new products that engage with customer and meet their needs to market quickly.
4. Test, refine and repeat.
Using this formula, I have led User Experience, Identity design projects and research in the creation of incredibly high performing products. Some highlights include:
- Groupr App Launch with high customer engagement in the first week
- Frank and Able Housing award for Brand management and design material for One Housing
I love mentoring people and helping them to grow. I'm skilled at building high-performing teams, and can forge strong relationships between marketing, creative, technical, and business.
My experience spans industry as well as company size. My companies and clients include lifestyle, automotive, health, eCommerce, and charity. I've worked for corporate companies, startups and everything in between.
My skills include: UI/UX Design, Wireframing, User Research, UX Facilitation, User Experience Leadership, Design Thinking, Product Development, Visual Systems Design, Brand & Identity Development, Social Media, Content creation for Web Video and Mobile.
Work Experience
Pixeloute
Lead UI/UX Designer
SKILLS GAINED
- UX Facilitation,
- User Experience Leadership,
- Product Development,
- Visual Systems Design,
- Identity Development,
- Social Media Engagement,
- Web Video Creation
- Mobile App Design and Visual mockups
- UX Facilitation,
- User Experience Leadership,
- Product Development,
- Visual Systems Design,
- Identity Development,
- Social Media Engagement,
- Web Video Creation
- Mobile App Design and Visual mockups
February 2008
- April 2016
United Kingdom
3AMD Group
Senior UX/Ui Designer
While working at 3AMD Group I designed high quality web and app designs for businesses.
My focus was on user experience and visual design for web and app. It was my job to make sure that graphic work was of a high standard and beautifully presented to each client needs.
Skilled Gained
- Wireframing
- Prototyphing
- User Research
- UX Facilitation,
- Product Development,
- Identity Development,
- Web Video and Mobile
I worked directly with the project managers throughout the whole creative process to make sure that each design is specific and unique for the needs of each client. If you want to look at my portfolio please go to my behance page
My focus was on user experience and visual design for web and app. It was my job to make sure that graphic work was of a high standard and beautifully presented to each client needs.
Skilled Gained
- Wireframing
- Prototyphing
- User Research
- UX Facilitation,
- Product Development,
- Identity Development,
- Web Video and Mobile
I worked directly with the project managers throughout the whole creative process to make sure that each design is specific and unique for the needs of each client. If you want to look at my portfolio please go to my behance page
December 2012
- February 2014
Alabama, United States
OneHousing Group
Graphic Designer
SKILLS
-Exercising a creative leadership/ a conceptual eye
-Project Management
-Specialist digital print construction, working with printers
-Innovative Design
-Create printed media such as Newsletter, brochures, posters and flyers
-Create media for web
-Photoshop Advanced Training Certification
-Ability to work independantly on briefs and also as part of a wider team
-Exercising a creative leadership/ a conceptual eye
-Project Management
-Specialist digital print construction, working with printers
-Innovative Design
-Create printed media such as Newsletter, brochures, posters and flyers
-Create media for web
-Photoshop Advanced Training Certification
-Ability to work independantly on briefs and also as part of a wider team
August 2014
- August 2015
London, United Kingdom
Education
University For The Creative Arts (UCA) - Canterbury
BA Architecture
BA (Hons) Architecture First Class Degree
September 2008
- June 2011
Canterbury, United Kingdom
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Premiere Pro ,
User Experience,
User Interface Design,