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Lafede is a Barcelona-based architect. In 2002, she started her professional career in Interior Design and Retail Design and the same time began working as a design teacher.
After six years of regular collaboration with Custo Barcelona, she became the fashion brand’s Retail Projects Director. Her responsibilitie… Read More
Lafede is a Barcelona-based architect. In 2002, she started her professional career in Interior Design and Retail Design and the same time began working as a design teacher.
After six years of regular collaboration with Custo Barcelona, she became the fashion brand’s Retail Projects Director. Her responsibilities included designing, producing and maintenance of the brand’s shops, corners and outlets in the United States, South America, Saudi Arabia and Europe, carrying out more than 20 projects per year.
With more than 40 realised projects, she is considered to be an expert in Retail and Lighting Design. Her strong points are coherent spatial distribution analysis, well-adapted furniture design, paying careful attention to the choice of materials, and considered control of lighting systems.
Until October 2010, she collaborated with the lighting brand IGuzzini, in Madrid and Barcelona, as consultant in Retail Interior Design for the creation of a new publication dedicated to lighting in retail spaces.
She teached at the Instituto Europeo di Design (IED) in Barcelona and at the Technical University of Madrid. Before that she was sub-director at the postgraduate study “Design, Image & Architecture” at the ELISAVA Barcelona School of Design and Engineering and architectural project tutor at the Universitá di Architettura de Alghero.
In January 2012, she opened Studiostore to dedicate herself completely to developing and carrying out concepts and spaces for brands and retail companies as well as for professional and domestic areas specialized in low-budget projects.
Studiostore provides not only interior and lighting projects and consultings, art-direction, custom-made furniture, trade fair stands and corners, but also offers a global re-design service for brands, from the logo, trough the product merchandising stategy ending in efective and personalized space solutions.
Her latest realised projects include the new global image for the argentinian brand Paez and the new store image design for Custo Barcelona as several stores around in the center of Barcelona with the related brand global visual communication design.
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Studiostore is an open space dedicated to promote Design and Creativity.
Opened in January 2012, Studiostore is located in the heart of Barcelona’s Born area.

MANIFESTO:

Studiostore is not only project and design, but also the promotion of culture and art, with exhibitions, conferences and other activities that… Read More
Studiostore is an open space dedicated to promote Design and Creativity.
Opened in January 2012, Studiostore is located in the heart of Barcelona’s Born area.

MANIFESTO:

Studiostore is not only project and design, but also the promotion of culture and art, with exhibitions, conferences and other activities that promote the work of artists and designers.
Studiostore is the creation of architect and designer Lafede (Federica Sandretti), specialized in retail and lighting design.

Back to basics and being together are the main elements of its philosophy: collaboration among professionals from different industries; care and attention in all project phases; the sharing of spaces and ideas; and creative critique of uses and customs as a means to allow design values survive in everyday life.

THE STUDIO:

Studiostore, as a studio, is dedicated to develop and execute concepts and spaces for brands and retail companies as well as for professional and domestic areas.
Studiostore provides interior and lighting projects, custom-made furniture and products, retail corner projects, trade fair stands, visual merchandising and art direction as well as conducts classes and conferences.

All of its projects suggest creativity in everyday life. Studiostore has a well-being philosophy that proposes design solutions and constructive systems that optimize resources, materials and costs. Studiostore believes that regardless of the budget, a project can achieve uniqueness and quality with its own aesthetic value.

THE STORE:

Studiostore, as a store, presents an exclusive selection of products designed by young designers from Barcelona and around the world. Some products have been designed and produced exclusively for Studiostore. Other products come from a collection of brands that collaborate regularly and are known for their concepts, design and quality. Some of the closest collaborators are Sheriff & Cherry, Woouf and Paco Rueda.

Studiostore is located in a historic building, 300sqm distributed in 2 floors: a ground floor where the studio, part of the store and a gallery coexist. It connects with a wide stairwell that goes down to the basement where branded corners are developed and a part of the gallery continues.

The Studiostore space was renovated after having been closed for over 20 years. It is now furnished with fixtures designed by the studio and with installations of some of Studiostore’s favorite artists. A flexible illumination system has been installed that allows for proper lighting of all the products and/or events that are being held.

The large, open areas of Studiostore are available for events, pop-up stores, art or product exhibitions, conferences and any activity related to Design and Creativity. Contact us for details.



Long life to Studiostore! Read Less
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