Lacey Salo

Creative Director

Reno, NV, USA
Innovative and creative Art Director with 7+ years of industry experience and an acclaimed portfolio who believes in the power of collaborating with good people to get the best results. Inspiring artistic vision, outstanding communications skills, strong leadership experience, and a proven track record of shipping premium gaming products. Influence and foster leadership, accountability and integrity throughout my teams and all business endeavors. Adept at meeting client needs, visualizing creative ideas and managing creative people.

Offering keen visual style in graphic design, concept art, game design, user experience, web design, animation, marketing material, and technical writing. Encompassing my creative experience and contributions support strong project organization, project management, training, workflow solution, software innovation, and ability to follow through with projects from inception to completion at a fast pace.

Highlights of my experience include:

• Gaming License Certified, Gaming Control Board
• iGaming Best Innovation Award for North America
• Member, Adobe Behance Global Review Team
• Member, Society for Experiential Graphic Design
• Nominated as an Emerging Leader, 2018
• Received numerous awards and honors for superior talents in leadership, graphic design, and creative direction.
• Lead top-performing design teams through all facets of creative design projects from concept through execution.
• Increase the bottom line by presenting creative concepts that surpass client and stakeholders’ expectations and delivering on-target, cutting-edge design themes to meet goals.

Work Experience

Powerhouse Gaming

Creative Director

Own, articulate, and evangelize visual direction and direct multiple art disciplines to achieve incredible results. Provide initial art delivery estimates and then maintain a production schedule within the design team to ensure that all delivery targets and quality standards are met. Lead, mentor, and assist in the training and development of all members of the design team(s). The main point of contact and communication for the Game Producers and Project Management while providing consistent communication between the various stakeholders and departments to ensure not only a smooth workflow, and assure quality control, and the consistency of design throughout the entire game production process. Work closely with game design to ensure art supports a gameplay-first player experience. Advanced interpersonal, communication, negotiation, and delegation skills, as well as the ability to lead and direct different design team members across multiple game projects simultaneously.

• Provide the creative team with all necessary information regarding graphical style, themes, and other visual communication documentation requirements; sketches, mood boards, storyboards, & style sheets.
• Motivate artists and collaborate well with other developers in a team environment.
• Provide constructive feedback and necessary skills training on an ongoing basis. Conduct regular performance reviews and define career development paths for each member of the design team.
• Work closely with programmers and developers to ensure that art assets and deliverables are produced in a manner that is consistent with development standards and is easy to implement. Propose and provide creative solutions to complex design challenges as they arise throughout the game development cycle.
June 2019 - Sacramento, California, United States

Aristocrat Gaming

Game Artist

Design and develop user-centered digital graphics, animation, special effects, and marketing content from initial concept to final, polished deliverable. Working with managers to plan work and disseminate plans to functional team members. Guide team artists to deliver on time and to the quality targets required. Lead and facilitate discussions within the art team and technical art for art reviews and technical discussions. Design, conceptualize and storyboard the artistic vision as needed to assist the art team in executing on designs.

• Lead an energetic team of multimedia designers to develop layout, graphics, animations, production materials, and marketing while helping studio production.
• Facilitated team meetings for a project to increase revenue for project development and pipeline efficiencies.
• Developed new art-proofing system that increased the overall quality of production and improved pipeline efficiencies and deliverables by nearly double.
• Consistently recognized for fresh and innovative ideas and applications.
• Nominated as an Emerging Leader, Women’s Leadership Conference, 2018.
December 2016 - May 2019 Reno, Nevada, United States

Spin Games

Lead Video Game Artist / Designer

Responsible for the overall look of a game, devising the game’s visual style and directing the production of all visual material throughout the game’s development. Spin Games specializes in differentiated content and concepts with an emphasis on innovative secondary bonusing products for the gaming industry. A fast-paced, fun, and growing Game Content Development Company for the casino and online gambling interactive space. Specializing in game content and technology. Creating graphic content for video games and gaming devices using strong 2D and/or 3D graphic skills. Implementing strong graphic design techniques and top level skill in logo design, character design, user interface design, illustration, and animation.Working closely with engineering to ensure proper implementation of content. Lead and mentoring middle and junior level graphic artists. Create graphics and animations/effects in diverse styles. Design user interfaces, logos, characters. Create background illustrations. Create and prepare storyboards.
March 2015 - Nevada, United States

Perfect Balance Designs

Graphic Designer / Web Developer

Professional web and graphic designer. Creating and designing effective marketing material helping with branding companies, websites, advertising campaigns, business cards, brochures and other collateral materials effectively. Designing original custom website designs, including branding & identity, graphic design, web development, SEO, web marketing, print media production, video editing, content development, social media marketing and more.

The position requires meeting with customers to determine need and building Internet Webpages and applications per specifications. Responsible for the development of project plans specific to projects they are tasked to complete. Acts as project manager for their projects, these projects may involve skills of graphic designer and Web content specialist to develop the site concept, interface design, SQL Database development/transactions, and architecture of the website. Responsible for interface implementation and ongoing maintenance of the applications that are built.

I have a lengthy heritage in brand design and also enthusiastically embraced web based technology and offer a range of options ranging from entry level websites and e-commerce to the provision of complex, highly bespoke marketing solutions for one the world's largest business companies. I am flexible, approachable, keen to understand your requirements and to exceed your expectations. Intelligent marketing solutions are at the heart of everything I do: logo design, brand creation, rebranding, website design, e-commerce sites and commercially focused, business software development. I help many different sizes and shapes of company from established market leaders to small start up enterprises. I offer a series of exciting packages that combine a logo design with either a website, e-commerce online shop, banners, flyers, brochures, business cards or printed stationery.
January 2014 - February 2015 Nevada, United States

University Of Nevada

Digital Media

Graphic Design:
Mastery of the current tools that are necessary to produce and implement solutions. Proficient in Adobe Suite; Adobe InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, and Flash. Constantly working to expand my technical skills and stay on top of new developments.

Web Development:
Specializing in front end development. Experienced with all stages of the development cycle for dynamic web projects. Well-versed in numerous programming languages with strong background in project management and customer relations.Experience with web development languages of CSS, HTML, C++, PHP, JavaScript/jQuery, Java, MySQL, Flash, SEO, Web Server Administration

Marketing:
Entrepreneurial Marketer passionate about building productive relationships with clients, partners, and team members. Well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns. Expert in brand development, brand recognition optimization, multi-media marketing, channel strategy and strategic media placement.

Media Planner
Dynamic marketing professional in the sales and marketing industry as a Media Planner. Creative and innovative team player with strong interpersonal skills. Skilled at purchasing and placing ads for maximum exposure and ROI, Research and analysis, Decision-making and Persuasive negotiation skills

Psychology:
Advanced knowledge in where human behavior intersects media technologies including all forms of mediated communication, interaction and experience fundamental to the development, design, and use of media technologies. Continuously incorporating rapid adoption of media technologies highlighting the importance of knowing how, why, and when media can impact, persuade and facilitate behavior.
August 2010 - December 2014 Reno, Nevada, United States

University Of San Francisco

Molecular Genetics Researcher/Artist

I am currently working with the University of California, San Francisco on a basic neuroscience research program focusing on Ingestive Behavior in Serotonin Receptor Mutant Mice. Study Section: Special Emphasis Panel (ZRG1-IFCN-1 (01). The Laboratory employs mouse molecular genetic approaches to explore the manner in which the brain serotonin system modulates complex behavior, with a particular focus on mood, and patterns of physical activity and feeding. Toward this end, we are modeling “mouse lifestyles” through the development of “behavioral informatics” tools that reveal patterns in high resolution behavioral datasets. Quantitative behavioral pattern assessment provides a powerful bioassay for enhancing assessment of serotonergic and other experimental manipulations on brain function and pathophysiological processes in animal models.

The research approach combines molecular genetic technologies in mice (the mammalian species of choice for gene manipulation) It collects "mouse lifestyle" data; i.e. continuous high-resolution monitoring of the diverse behaviors that mice express in their home cages. These data (600,00 data points per mouse, per day) are then subjected to the first ever bioinformatics-based approach that reveals fundamental building blocks of behavioral regulation and their coordinated regulation. Our analyses result in the discovery of "behavioral fingerprints" reflecting influences of genes, drugs and environment on brain function. For example, we've detected behavioral fingerprints of treatment with Prozac, cocaine, diet drug, changes in dietary fat, and long-term impact of abnormal pup rearing by negligent mutant mouse moms.
January 2014 - September 2014 San Francisco, California, United States

General Electric (GE)

Database Programmer

Architectural development and structural design for a custom online library database programmed to develop an extensive resource book catalog.
January 2014 - August 2014 Reno, Nevada, United States

Regional Occupation Program

Graphic Designer

Modern Digital Graphics and Media with an emphasis on career related concepts needed to communicate both visually, orally, and ethically in a professional setting. Exploring and analyzing historical, social and cultural analyses of art and design. Emphases placed upon the practical aspects of commercial art (graphic design and art direction) used in publishing, design and illustration, photography, multimedia and Internet web presentations. Technology and computers incorporated in a systematic and structured approach to complete a wide range of projects of increasing difficulty in various types of media. Skills in communication and message design including color, typography, and design principles. Techniques used in publishing, design and illustration, photography and multimedia presentations, using design history, elements and principals. Implementing graphic and web techniques working on all stages of production using industry-standard software (i.e. Adobe Master Collection) to create original products such as logos, posters, newspapers, advertisements, websites, two-dimensional animation, photo editing, drawing, Painting, and illustration, design layouts for printing and screen printing T-shirts/ posters.
August 2006 - June 2009 Sacramento, California, United States

Education

University Of Nevada

Bachelor of Arts - Digital Media

Introduction to concepts and practices of computer art and related media with an emphasis on contemporary experimental applications. Exploration of issues and practices for two-dimensional electronic digital imaging and mixed media applications. Includes montage, collage, assemblage, image transfer, and large format printing. Investigation and creation of audio and image production for the studio artist. Activities include creation of experimental audio and video works for performance and installation. Emphasis on further developing skills for the critical and conceptual utilization of digital media for personal expression. Tutorial on an independent basis arranged with tutor/advisor. Survey of the history and contemporary practices, including emphasis on individual artists and their work. Encourages an analytical and critical approach to historical and contemporary issues related to the human/machine creative interface.
August 2010 - December 2014 Nevada, United States

Regional Occupation Program

Certification in Computer Graphic/Web Design

August 2006 - June 2009

Awards

NASA

Mars Exploration Rover - Mission Participation

2003

Skills

Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Advertising, Blender, C++, Color Theory, CSS, Dreamweaver, Flash, Graphic Design, Graphics, HTML, HTML5, Image Optimization, Indesign, Java, JavaScript, MAYA, MySQL, PHP, SEO, Typography, Web Design, WordPress,

Publications

Young Poets Speak Out
Creative Communication Inc.
April 2005

Creative Communication is devoted to the promotion of writing, teaching and appreciation of student writing. The top entries are published in an anthology that will record the creative insights of today's student writers.

Organizations

ACNP Neuropsychopharmacology
Data Researcher/Artist
June 2014 - August 2014

The core purpose of the ACNP is to advance scientific understanding of and to facilitate communication about disorders of the brain and behavior in order to further their prevention and treatment. The ACNP has historically provided a venue at which the best scientists from academia, government, and industry have gathered to share, discuss, and debate their research. The meeting has served as a catalyst to advance discovery and disseminate information about scientific advances. The American College of Neuropsychopharmacology (ACNP) is a professional organization of leading brain scientists. The principal functions of the College are research and education. The goals in research are to offer investigators an opportunity for cross-disciplinary communication and to promote the application of various scientific disciplines to the study of the brain’s effect on behavior, with a focus on mental illness of all forms. Due to the intense concern with, and involvement in, the education and training of tomorrow's brain scientists, the College selects a small number of young scientists to be invited to the Annual Meeting through a national process open to all beginning researchers. This meeting, a cornucopia of state-of-the-art brain and behavior research world-wide, is designed to encourage dialogue, discussion, and synergy by those attending. The makeup of the ACNP allows them to offer expertise in the science of psychiatric disorders from the standpoint of diagnostics and therapeutic.

Certifications

Certification Name: Certification in Computer Graphic/Web Design
Certification Authority: Regional Occupation Program
Date: August 2006

Certification Name: Clearnace Memorandum Sheriff Card
Certification Authority: State of Nevada Department of Health and Human Services Health Division Bureau of Health Care Quality and Compliance
License Number: 2089255
Date: June 2011

Certification Name: Leadership and Professional Development
Certification Authority: The Nevada Registry
License Number: 35026
Date: December 2011

Certification Name: HeartSaver First Aid w/ adult, child, infant CPR & AED Training
Certification Authority: The Nevada Registry
License Number: 35002 & 35006
Date: January 2012

Certification Name: Pediatric CPR and First Aid
Certification Authority: Medic First Aid International, Inc.
License Number:
Date: September 2009

Certification Name: Guidance and Disipline: Prevention vs. Intervention
Certification Authority: The Nevada Registry
License Number: 35966
Date: February 2012

Certification Name: Sign and Symptoms of Illness
Certification Authority: The Nevada Registry
License Number: 32568
Date: November 2011

Certification Name: Redusing the Risk of SIDS
Certification Authority: The Nevada Registry
License Number: 33332
Date: September 2011