Showcase & Discover Creative Work

Sabrina Alaimo

I apply design thinking, creativity and technology to develop solutions that solve design problems and create value.
Experience
Scarborough, Ontario, Canada
Nov 2012Present
Black Cat Advertising
Associate Creative Director, Digital
Provides creative leadership on projects and client accounts. Applies conceptual strategy, brainstorms and facilitates day-to-day direction of a project to completion. Manages and develops digital creative interpretation of the strategic framework that reflects and instills a distinctive brand personality. Directs the creation and refinement of UI designs and iconography as well as site architecture, wire-frames and user flows. Communicates effectively and persuasively to convey solutions both internally and to the client. Conceives and executes work, ensuring that creative is executed within agreed strategy, deadlines and budgets.
Toronto, Ontario, Canada
Aug 2010
Art Director, Digital
Creative directed a diverse array of projects, listening to what clients want and figuring out what they need. Worked with a number of clients like In App Social, Engage +, UC One, Wine Align, Get Leased and Invokevoke on a variety of projects determining user experiences like user interfaces, websites, landing pages, icons, identities and branding initiatives.
Toronto, Ontario, Canada
Aug 2008Nov 2012
Intermediate Graphic Designer
Creative directed and maintained the new blog making multiple substantial upgrades in PHP, designed a logo for the POS system that has over 12,000 users, designed, hand coded in HTML & CSS and creates templates for all mass emails using MailChimp’s template language, part of the branding team and was instrumental in developing the new brand, driving force behind many challenging projects and worked on national campaigns for The Co-operators and CIBC.
Toronto, Ontario, Canada
Jun 2008Jul 2011
Junior Art Director
Determined the creative direction and visual language for the 2011 festival, designed collateral including an event booklet, event calendar and ads that centred on the year’s theme and visual language.
Markham, Ontario, Canada
2005May 2008
Multipost Retail Systems
User Interface Designer
Designed and coded training CD interfaces that showcased the company's product — Smart Vendor, a POS system.
Stouffville, Ontario, Canada
20042008
Ballantrae Public School
Graphic Designer and TA
Redesigned, coded and maintained the school website. Art directed and designed the school's yearbook every year. Assisted teachers with all subjects, especially in graphic arts and improving computer literacy.
Toronto, Ontario, Canada
May 2007
Graphic Design Intern
Designed a ticket order form and ticket for Advertising and Design Club of Canada (ADCC). Was a part of an idea generation session for a project.
Education
Ontario, Canada
20042008
BDes
York University and Sheridan College joint honours four year degree program in design.
Awards
2010
Regional Award: Typography
Specialties
Art Direction, User Interface Design, Experience Design, Team leadership, Branding and Identity, Information Design, Digital Strategy
Brands I've worked with
Humber College, University of Toronto, Council of Educators of Toronto, In App Social, WineAlign, Invokevoke and Royal Lepage, Meridian, Servus, CIBC, and The Co-operators
Skills
 
Adobe Creative Suite, After Effects, Art Direction, Brand Development, Branding & Identity, CMS, CSS, CSS3, Clipper Modx, Corporate Branding, Corporate Identity, Creative Direction, Design Research, Design Strategy, Digital Strategy, Dreamweaver, Emerging Technologies, Experience Design, Graphic Design, HTML, HTML5, Illustratio, Illustrator, Indesign, Information Architecture, Information Design, Information Graphics, Javascript, Logo Design, Mailchimp, Mobile Devices, Modx, Motion Graphics, Personas, Photoshop, Product Design, Rapid Protyping, Strategy, Team Leadership, Typography, User Experience, User Interface, User Interface Design, User Research, User-centered Design, Visual Communication, Web Design, Web Development, Wireframes, WordPress