Sabrina Alaimo

Toronto, Ontario, Canada
I apply design thinking, creativity and technology to develop solutions that solve design problems and create value.

Work Experience

Black Cat Advertising

Associate Creative Director, Digital

Provides creative leadership on projects and client accounts. Applies conceptual strategy, brainstorms and facilitates day-to-day direction of a project to completion. Manages and develops digital creative interpretation of the strategic framework that reflects and instills a distinctive brand personality. Directs the creation and refinement of UI designs and iconography as well as site architecture, wire-frames and user flows. Communicates effectively and persuasively to convey solutions both internally and to the client. Conceives and executes work, ensuring that creative is executed within agreed strategy, deadlines and budgets.
November 2012 - Present Scarborough, Ontario, Canada


Art Director, Digital

Creative directed a diverse array of projects, listening to what clients want and figuring out what they need. Worked with a number of clients like In App Social, Engage +, UC One, Wine Align, Get Leased and Invokevoke on a variety of projects determining user experiences like user interfaces, websites, landing pages, icons, identities and branding initiatives.
August 2010 - Toronto, Ontario, Canada

TIC Travel Insurance

Intermediate Graphic Designer

Creative directed and maintained the new blog making multiple substantial upgrades in PHP, designed a logo for the POS system that has over 12,000 users, designed, hand coded in HTML & CSS and creates templates for all mass emails using MailChimp’s template language, part of the branding team and was instrumental in developing the new brand, driving force behind many challenging projects and worked on national campaigns for The Co-operators and CIBC.
August 2008 - November 2012 Toronto, Ontario, Canada

Scream In High Park

Junior Art Director

Determined the creative direction and visual language for the 2011 festival, designed collateral including an event booklet, event calendar and ads that centred on the year’s theme and visual language.
June 2008 - July 2011 Toronto, Ontario, Canada

Multipost Retail Systems

User Interface Designer

Designed and coded training CD interfaces that showcased the company's product — Smart Vendor, a POS system.
2005 - May 2008 Markham, Ontario, Canada

Ballantrae Public School

Graphic Designer and TA

Redesigned, coded and maintained the school website. Art directed and designed the school's yearbook every year. Assisted teachers with all subjects, especially in graphic arts and improving computer literacy.
2004 - 2008 Stouffville, Ontario, Canada

Underline Studios

Graphic Design Intern

Designed a ticket order form and ticket for Advertising and Design Club of Canada (ADCC). Was a part of an idea generation session for a project.
May 2007 - May 2007 Toronto, Ontario, Canada


York University And Sheridan College


York University and Sheridan College joint honours four year degree program in design.
2004 - 2008 Ontario, Canada


Design Edge

Regional Award: Typography



Adobe Creative Suite, Art Direction, Brand Development, Branding & Identity, CMS, Corporate Branding, Corporate Identity, Creative Direction, CSS, Design Research, Design Strategy, Digital Strategy, Emerging Technologies, Experience Design, Graphic Design, HTML, Illustratio, Information Architecture, Information Design, Information Graphics, Javascript, Logo Design, Mobile Devices, Motion Graphics, Personas, Product Design, Rapid Protyping, Strategy, Team Leadership, Typography, User Interface, User Research, User-centered Design, Visual Communication, Web Design, Web Development, Wireframes, After Effects, Clipper Modx, CSS3, Dreamweaver, HTML5, Illustrator, Indesign, Mailchimp, Modx, Photoshop, User Experience, User Interface Design, WordPress,


Art Direction, User Interface Design, Experience Design, Team leadership, Branding and Identity, Information Design, Digital Strategy

Brands I've worked with

Humber College, University of Toronto, Council of Educators of Toronto, In App Social, WineAlign, Invokevoke and Royal Lepage, Meridian, Servus, CIBC, and The Co-operators