I believe good design is subtle, intuitive, utilitarian, and has the power to change business.

My decade of experience includes work with clients as large as Gatorade, Kodak, and Oracle, as well as with smaller local and regional businesses. I’ve designed packaging, websites, apps, and UI interfaces for some of the world's top CPG and SaaS companies. I began freelancing in March of 2018 and have been focusing on working with brands in the outdoor space along with craft breweries, spirits, and restaurants.

As the lead designer for Kodakit I launched a new identity, and
created a more user friendly website, all of which contributed
to a 35% increase in community engagement and user signups.
Additionally I was responsible for marketing assets and
maintaining brand integrity across multiple platforms.

During my contract period I led the redesign of the Oracle Team
USA Base facility in Bermuda, launched a new identity for their
partnership with the ITA, designed the OTUSA experience for
Oracle Open World, and led creative for numerous sports
marketing campaigns.

Responsibilities included branding and packaging design for
food, beverage, and alcohol clients, leading creative on smaller
accounts and art directing photo shoots for internal website
and business development resources.

With thoughtful brand strategy and positioning, in addition to
packaging and web design, I helped to modernize boutique
wine brands in Napa and Sonoma counties. Responsibilities
included art directing photo shoots and ensuring design work was
on-brand from concept to production.

Routinely led creative, ensured brand consistency, and
executed production for local and regional clients spanning
across several sectors including banking, architecture,
construction, creative, and food & drink.

Delivered an existing curriculum for DSGN 270, Intro to Design
thinking, history, and typography. Projects included exercises in
letter syntax, logo design, layout and composition, and branding.

Produced concepts for packaging and visual identities for Gatorade, PepsiCo, and regional boutique clients.