Responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including:

Typical work activities:
The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:

-working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief.
-producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client.
-gaining an understanding of the target audience and business that the advert is aimed at
-meeting with the creative director and account managers before presenting ideas to clients.
-pitching ideas to clients.
-briefing other members of the creative team.
-commissioning photographers, artists or film-makers to work on projects.
-visiting and assessing locations for potential shoots.
-attending meetings at production houses and with other directors.
-working in editing suites to oversee the finished product.
-advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.