KWARE
Creative Specialist/Consultant
Seattle, WA, USAWorking in the visual communications for years and specializes in forward-thinking solutions within the corporate, educational and entertainment industries as a Sr. Visual Designer/3Digital Media Generalist working on well known products, brands or services. Seeking to offer my creative/technical abilities to enhance your services, products or client’s brand exposure by utilizing the latest creative implementations available. Definitely understand what is possible, what is not and when to push the creative boundaries.
Work Experience
KWARE DESIGN
New Media Consultant & Visual Designer
Clients: Knology Broadband, Moxie Interactive, Verizon Business, Matlock Advertising, Consumer Credit Counseling Service, Cartoon Network, Turner Sports, American Cancer Society, Project Center(Morgan Stanley/Chick-Fil-A), Disney Group, MELT, Chrysalis Communications, BVK & ProQuest.
Responsibilities: Work with diverse clients to create interactive/GUI designs, web layout/templates, brand identities, 3D graphics, e-blasts/e-cards/ad banners, Flash animation, motion graphics, and interactive development.
• Creating visual design documents including theme boards, creative briefs & ux design
• Designing brand identities, visual style guide, iconography and ui/gui design spec
• New media/3Digital production, Flash rich-media, AR development and testing
• Work closely with project manager, art director and producer to conceptualize, design and launch online media to help further the client goals
• Prioritize and coordinate tasks to complete projects before deadline
• Implementing and managing projects within time and budget constraints
Highlight
GE Capital requested for a video presentation to be created to recognize their 11 years partnership and continue their work relationship in years to come. This project has a very tight timeline and little or no content to work with at the initial start. The end result was awesome and it was completed three days before deadline. The client was blown away and excited with the final project. Here are some of their comments below.
• James Freeman - "You did a great job Kendall. I think we succeeded in making something cool out of nothing. This was a big and challenging project."
• MaryAnn Goldman/External client (Meijer) - “It is way cool!” , “Amazing.” , “A very good job.” , “I wouldn't change a thing.” , “This is remarkable.”
• Steve Potter - "Why haven’t we done this before?" , “I think you've caught lightning in a bottle " , "Thanks everyone for a STELLAR job!!!"
Responsibilities: Work with diverse clients to create interactive/GUI designs, web layout/templates, brand identities, 3D graphics, e-blasts/e-cards/ad banners, Flash animation, motion graphics, and interactive development.
• Creating visual design documents including theme boards, creative briefs & ux design
• Designing brand identities, visual style guide, iconography and ui/gui design spec
• New media/3Digital production, Flash rich-media, AR development and testing
• Work closely with project manager, art director and producer to conceptualize, design and launch online media to help further the client goals
• Prioritize and coordinate tasks to complete projects before deadline
• Implementing and managing projects within time and budget constraints
Highlight
GE Capital requested for a video presentation to be created to recognize their 11 years partnership and continue their work relationship in years to come. This project has a very tight timeline and little or no content to work with at the initial start. The end result was awesome and it was completed three days before deadline. The client was blown away and excited with the final project. Here are some of their comments below.
• James Freeman - "You did a great job Kendall. I think we succeeded in making something cool out of nothing. This was a big and challenging project."
• MaryAnn Goldman/External client (Meijer) - “It is way cool!” , “Amazing.” , “A very good job.” , “I wouldn't change a thing.” , “This is remarkable.”
• Steve Potter - "Why haven’t we done this before?" , “I think you've caught lightning in a bottle " , "Thanks everyone for a STELLAR job!!!"
October 2007
- Present
Seattle, Washington, United States
Universal Orlando
Aquent: Interactive Production, Marketing & Advertising
Responsibilities: Working diverse projects to create interactive/mobile UI designs, front-end development, Flash display-ad production/updates and rich media development with Layar augmented reality API etc.
• Assist with front-end creation and development on projects for universalorlando.com
• Work closely with senior designers and creative managers to conceptualize, design and develop online media to help further the company goals
• Provide creative and technical consulting on projects when the opportunity presents itself
Highlight: We created the keyart for this campaign for an annual event at Universal CityWalk called, Labor Day Celebration. It was used in billboards around the city, local newspaper, signage, and LED board throughout WalkCity. This event has double ticket sales during the Labor Day weekend and they’re going to double the size of this event for next year.
Highlight: Created and implemented a visual concept demo of Layar AR for Halloween Horror Nights 21. This demo highlights some features of Layar’s overlay interactive content onto the real world environment within mobile devices and giving Universal some great ideas how to use this type of technology throughout both theme parks in the near future.
Highlight: Also working with Geodelic to rebrand the Universal’s app for Halloween Horror Nights 21 this year as well. You can download HHN app for your smartphone to navigate your way to the haunted houses, scare zones and more. This app and other sites have triple ticket sales more than ever before.
• Assist with front-end creation and development on projects for universalorlando.com
• Work closely with senior designers and creative managers to conceptualize, design and develop online media to help further the company goals
• Provide creative and technical consulting on projects when the opportunity presents itself
Highlight: We created the keyart for this campaign for an annual event at Universal CityWalk called, Labor Day Celebration. It was used in billboards around the city, local newspaper, signage, and LED board throughout WalkCity. This event has double ticket sales during the Labor Day weekend and they’re going to double the size of this event for next year.
Highlight: Created and implemented a visual concept demo of Layar AR for Halloween Horror Nights 21. This demo highlights some features of Layar’s overlay interactive content onto the real world environment within mobile devices and giving Universal some great ideas how to use this type of technology throughout both theme parks in the near future.
Highlight: Also working with Geodelic to rebrand the Universal’s app for Halloween Horror Nights 21 this year as well. You can download HHN app for your smartphone to navigate your way to the haunted houses, scare zones and more. This app and other sites have triple ticket sales more than ever before.
May 2011
- May 2013
Orlando, Florida, United States
Knology Broadband
Visual / Interactive Designer
Responsibilities: Created visual identities that effectively communicate the product services and functions and designed user interface layouts, color theme palettes, typography, interactive elements for iTV/VOD application.
• Designed web templates, ad banners and site production for the web developers.
• Assisted project managers and IT staff with creating visual concepts that support the project strategy.
• Ensured the creative goals of the company project are met by given deadline.
• Provided consultation to team members regarding strategy and creation directing on projects.
• Provided art direction to marketing and IT departments as needed.
Internal Projects: Knology.com, Knology.net, online advertising (ad banners & eblasts), iTV and VOD interface development
External Projects: Showtime, FLiX and The Movie Channel networks (VOD user interface design)
Highlight
Provided consultation to the team members regarding strategy, art direction and working with technologists to implement the VOD/iTV brands and interface designs within the technologic frameworks (worked on the project from conception to completion).
• Worked on a weekly basis with external firms to deal with any technical issues during the product development.
• Launched several successful campaigns and brands online/offline media) to assistant the company to reach their marketing strategies and goals.
• Designed web templates, ad banners and site production for the web developers.
• Assisted project managers and IT staff with creating visual concepts that support the project strategy.
• Ensured the creative goals of the company project are met by given deadline.
• Provided consultation to team members regarding strategy and creation directing on projects.
• Provided art direction to marketing and IT departments as needed.
Internal Projects: Knology.com, Knology.net, online advertising (ad banners & eblasts), iTV and VOD interface development
External Projects: Showtime, FLiX and The Movie Channel networks (VOD user interface design)
Highlight
Provided consultation to the team members regarding strategy, art direction and working with technologists to implement the VOD/iTV brands and interface designs within the technologic frameworks (worked on the project from conception to completion).
• Worked on a weekly basis with external firms to deal with any technical issues during the product development.
• Launched several successful campaigns and brands online/offline media) to assistant the company to reach their marketing strategies and goals.
April 2002
- October 2007
Atlanta, Georgia, United States
Aquent
Graphic / Web Designer
Clients: S1 Corporation, Elemental Interactive/Coca-Cola, eKetchum, JWT Communications, Jones Worley Design and Philips Design Atlanta
Responsibilities: Worked with diverse clients to create web/interactive designs, print media, brand identity, developed Flash animation/motion graphics and interactive development.
• Assisted with front-end development and testing on the project as well.
• Worked closely with project manager, art director and producer to conceptualize, design, and launch internet sites or off-line media to help further the company goals.
• Consulted with clients to explain procedures and solved technical issues during the project development.
• Implemented projects within time and budget constraints.
Responsibilities: Worked with diverse clients to create web/interactive designs, print media, brand identity, developed Flash animation/motion graphics and interactive development.
• Assisted with front-end development and testing on the project as well.
• Worked closely with project manager, art director and producer to conceptualize, design, and launch internet sites or off-line media to help further the company goals.
• Consulted with clients to explain procedures and solved technical issues during the project development.
• Implemented projects within time and budget constraints.
July 1999
- April 2002
Atlanta, Georgia, United States
Education
The Art Institute
Visual Communications
Concentration: Graphic Design, New Media & Art Direction
Atlanta, Georgia, United States
PERSONAL SUMMARY
* Possess strong creative talents with a keen eye for corporate and entertainment industries with a diverse background in digital media. Possess verbal and written communication skills and the ability to interact with a diverse team to solve any problems with laser-like precision.
* Expert in forward thinking, conceptualizing, multi-tasking and fast turnaround with project deadlines as directed by management or internal team, and thrive on maintaining internal client relationships and customers.
* In addition to my passion for new media/technologies, you will find that I am a driven, highly motivated, energetic professional who will make your company/agency look good to your clients and customers.
* Hold BA in Visual Communications from Art Institute of Atlanta with concentration in Graphic Design, New Media, Art Direction & over ten years of experience in the digital frontier as well.
PROJECT EXPERIENCE: Art Direction, Project Management, Managing Talents, Brand Identity Package, Graphic Design, New Media/Flash Designs, Animation/Motion Graphics, 3D Modeling, Typography/Layout Designs, Conceptual Design, Advertising/Marketing eBlasts/Ad Banner Campaigns, Interactive/Mobile Designs, UI/GUI Design for iTV/VOD/DVD, and Slide Presentation etc. Some experiences with augmented reality, real-time 3D productions and prototype designs.
EXAMPLE OF CLIENTS: Dillon Productions, ProQuest, GE Capital, Universal Orlando, Parable Creative, Chrysalis Communications, MELT, Project Center: Chick-Fil-A, Disney Business Group, Knology Broadband, Verizon Business, Philips Design Atlanta, Consumer Credit Counseling Service, Turner Sports, Cartoon Network, American Cancer Society, Moxie Interactive, eKetchum, Elemental Interactive/Coca-Cola, and Hot Head Studios/ TNT to name a few.
INDUSTRY SKILLS: Brand Identity, Typography, Iconography, Layout Design, Augmented Reality Content Development, HI & LOW Res 3D Modeling/Prototype Design, UV Mapping/Texture, 2D/3D Motion Graphics, Video/Image Compositing, Web/Interactive Design & Front-End Development: HTML, CSS, XML, jQUERY/JSON, GSAP & AS2/3 (procedural programming that support user interactions, navigation, animation, audio/video & dynamic content). Also have the experience with mobile/web UX/UI/VOD/iTV designs, Infographic/Video/Mood Board Presentation, Storyboarding, Illustration, Art Direction & Project Management
INDUSTRY APPLICATIONS (PC & MAC): Autodesk 3D Studio Max, Luxology Modo, Adobe Creative Suite 6, Photoshop CS6, Illustrator CS6, After Effect CS5, Premiere, Encore, InDesign CS5, FreeHand MX, Dreamweaver CS5 , Fireworks CS6, Flash CS5, Microsoft Office Suite, Swish 2.0, Acid Pro 2.0, Soundbooth CS4, Cleaner XL, zBrush, Mudbox and Illusion 2.0. Some experiences with Cinema 4D Lite, Layar API, Aurasma Studio, prototype design and augmented reality content.
* Expert in forward thinking, conceptualizing, multi-tasking and fast turnaround with project deadlines as directed by management or internal team, and thrive on maintaining internal client relationships and customers.
* In addition to my passion for new media/technologies, you will find that I am a driven, highly motivated, energetic professional who will make your company/agency look good to your clients and customers.
* Hold BA in Visual Communications from Art Institute of Atlanta with concentration in Graphic Design, New Media, Art Direction & over ten years of experience in the digital frontier as well.
PROJECT EXPERIENCE: Art Direction, Project Management, Managing Talents, Brand Identity Package, Graphic Design, New Media/Flash Designs, Animation/Motion Graphics, 3D Modeling, Typography/Layout Designs, Conceptual Design, Advertising/Marketing eBlasts/Ad Banner Campaigns, Interactive/Mobile Designs, UI/GUI Design for iTV/VOD/DVD, and Slide Presentation etc. Some experiences with augmented reality, real-time 3D productions and prototype designs.
EXAMPLE OF CLIENTS: Dillon Productions, ProQuest, GE Capital, Universal Orlando, Parable Creative, Chrysalis Communications, MELT, Project Center: Chick-Fil-A, Disney Business Group, Knology Broadband, Verizon Business, Philips Design Atlanta, Consumer Credit Counseling Service, Turner Sports, Cartoon Network, American Cancer Society, Moxie Interactive, eKetchum, Elemental Interactive/Coca-Cola, and Hot Head Studios/ TNT to name a few.
INDUSTRY SKILLS: Brand Identity, Typography, Iconography, Layout Design, Augmented Reality Content Development, HI & LOW Res 3D Modeling/Prototype Design, UV Mapping/Texture, 2D/3D Motion Graphics, Video/Image Compositing, Web/Interactive Design & Front-End Development: HTML, CSS, XML, jQUERY/JSON, GSAP & AS2/3 (procedural programming that support user interactions, navigation, animation, audio/video & dynamic content). Also have the experience with mobile/web UX/UI/VOD/iTV designs, Infographic/Video/Mood Board Presentation, Storyboarding, Illustration, Art Direction & Project Management
INDUSTRY APPLICATIONS (PC & MAC): Autodesk 3D Studio Max, Luxology Modo, Adobe Creative Suite 6, Photoshop CS6, Illustrator CS6, After Effect CS5, Premiere, Encore, InDesign CS5, FreeHand MX, Dreamweaver CS5 , Fireworks CS6, Flash CS5, Microsoft Office Suite, Swish 2.0, Acid Pro 2.0, Soundbooth CS4, Cleaner XL, zBrush, Mudbox and Illusion 2.0. Some experiences with Cinema 4D Lite, Layar API, Aurasma Studio, prototype design and augmented reality content.