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Appreciations
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Following
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WHAT'S WHAT
The word “Kustom” is a Pavlovian bell to me. I have always been obsessed and stoked with anything creatively different. To be inspired and to care enough to meticulously hand craft, whatever it is, into something unique and to your personal vision is gold.

CRED
I am a seasoned veteran of the design … Read More
WHAT'S WHAT
The word “Kustom” is a Pavlovian bell to me. I have always been obsessed and stoked with anything creatively different. To be inspired and to care enough to meticulously hand craft, whatever it is, into something unique and to your personal vision is gold.

CRED
I am a seasoned veteran of the design world with roots deep in the Surf industry as Creative Director for O'Neill Wetsuits & Sportswear in Santa Cruz, CA. I went on to be co-founder of the lifestyle branding studio, 13THFLOOR, amassing heavy combat experience in alternative cultures within action sports, motorsports, entertainment and youth markets.

VALUE IN KUSTOM
My obsession is to hand craft original & distinctively stylized design. My experience and expertise in my process will engage your tribe and set the work apart. The "Kustom" will forge incredible value into your brand.

PROPS
During my career I am honored to have been recognized by some of the world’s most prestigious design organizations, including awards and recognition from the likes of HOW, Graphis, Print, Logo Lounge, Letter Cult, Alt, AltPick, Western Art Directors and The Addy Awards. My work has been published in a plethora of books, magazines and blogs and I have also co-authored & designed a nutty alternative children’s book.

VICTIMS
Some of the clients we have had the privilege to partner with include 20th Century Fox, Bungie, DC, Disney, EA, Element, FOX Sports, Harley-Davidson, Hot Wheels, Mattel, MTV, NBA, Nike, O’Neill, Pepsi, UFC, Universal Studios, WWE, Warner Bros & X Games.

OUR PEEPS
We craft our uniquely stylized work for alternative cultures within action sports, motorsports, entertainment and youth markets.

CAPABILITIES:
Brand Identity
Logos
Logotype
Hand Lettering
Kustom Typography
Font Design
Icons
Package Design
Style Guides
Apparel Grafix
Illustration
Trending
Project & Budget Management

CREED
We will consistently engage your tribe through kustom crafted art & design.

KEEP IT KUSTOM!

Connect + PDX
503.719.5839 Read Less
  • Creative Director
    Oneill, Inc — Santa Cruz, CA, USA
View Full Resume
Select VICTIMS include:

20TH CENTURY FOX
ACTIVISION
AMMO BOOKS
ALEEDA WETSUITS
BAD BOY MMA
BRIAN SETZER ORCHESTRA
BUNGIE SOFTWARE
CONVERSE
EA
ELEMENT SKATE
FOX LICENSING & MERCHANDISING
FROG DESIGN
GIANT BIKES
GIRO SPORT DESIGN
HARLEY-DAVIDSON
HASBRO
HOTWHEELS
LIQUID
LIVE 105 RADIO
MATTEL
McELROY FCB
MIDWAY GAMES… Read More
Select VICTIMS include:

20TH CENTURY FOX
ACTIVISION
AMMO BOOKS
ALEEDA WETSUITS
BAD BOY MMA
BRIAN SETZER ORCHESTRA
BUNGIE SOFTWARE
CONVERSE
EA
ELEMENT SKATE
FOX LICENSING & MERCHANDISING
FROG DESIGN
GIANT BIKES
GIRO SPORT DESIGN
HARLEY-DAVIDSON
HASBRO
HOTWHEELS
LIQUID
LIVE 105 RADIO
MATTEL
McELROY FCB
MIDWAY GAMES
MOUNTAIN DEW
MTV
NBA
NIKE
OAKLEY
OGILVY & MATHER
O'NEILL WETSUITS & SPORTSWEAR
PACIFIC COAST POWER & LIGHT
PEPSI
PRO-TEC
QUIKSILVER
ROCK SHOX
SEX PISTOLS
THE SIMPSONS
SMASHMOUTH
SPIN MASTER
SPOT BIKES
SPUN-OUT RECORDS
TBWA CHIAT/DAY
TEAM DETROIT JWT
TL PARTNERSHIP
TOY STATE
ULTIMATE FIGHTING CHAMPIONSHIP
UNIVERSAL STUDIOS
VIRGIN COLA
VIRGIN INTERACTIVE
WARNER BROS
WWE
X-96 RADIO
X GAMES
YAHOO INTERNET LIFE
YOUNG & RUBICAM
ZOO / BMG RECORDS
ZUFFA Read Less
SATISFIED VICTIMS

Dave Parmley & Eric Ruffing have defined what great logos and graphics should look like. In a design world littered with boring logos, KUSTOM KULT STUDIO & TRIGGERLAB STUDIO keep their work fresh with hand lettered designs and eye catching graphics.
They have done some killer work for me.
- … Read More
SATISFIED VICTIMS

Dave Parmley & Eric Ruffing have defined what great logos and graphics should look like. In a design world littered with boring logos, KUSTOM KULT STUDIO & TRIGGERLAB STUDIO keep their work fresh with hand lettered designs and eye catching graphics.
They have done some killer work for me.
- Ryan Gleason
Art Director, Mattel Packaging

Dave Parmley and Eric Ruffing have a graphic edge that has more than enhanced the look of Hot Wheels licensed products, it has defined it. They took the energy and soul of a 40 year old brand and infused it with a modern aesthetic that boys love. The result is growth in global sales - ‘nuff said.
-Ron Way
Creative Director, Hot Wheels Consumer Products

“Eric Ruffing & Dave Parmley have provided some amazing graphic design for the outlook of some of our products. I hope to continue working with them in the future.”
-George Barthel
Product Line Manager, GIant Bikes

“I've hired Dave Parmley and Eric Ruffing many many times since 2007 while being at Mattel. Always on time, and the designs are always better than expected. Their expert eye for trends and wicked illustration skills make my job even easier. Besides that, these guys are just some really cool cats to deal with. They have an awesome sense of humor which is always a plus. I'd highly recommend them for any of your creative project needs. You rock my design world.”
-Roman Cortez
Hot Wheels Design Manager Read Less
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