Korissa Tsuyuki Faiman

VP, Design

Fullerton, CA, USA
Working to better understand how design, form, and typography inspire a universal language. My expertise include brand strategy, design strategy, cross-functional team leadership, workflow analysis, creative management, implementation of design standards/innovation, and devising feasible solutions to broadly relevant problems.

Work Experience

Scratchpay

VP, Design

California, United States

Green Dot Corporation

Associate Creative Director

Oversee creative for Walmart's Award-winning Visa Gift Card program, gaining category leadership, and YOY revenue growth. (walmartgift.com)
Oversee creative for Walmart’s Award-winning flagship debit card offering, Walmart MoneyCard (walmartmoneycard.com)

Responsibilities include branding, campaign work, managing 3rd party agencies, consumer testing, and leading a team of designers (in agile environment) to deliver on-time/on-target creative for Walmart MoneyCard, Walmart Visa Gift Card, Money Services (Paypal, Moneypak), Account Now, and New Business ventures. Partnering daily with Marketing, Supply Chain, Legal/Compliance, and our Walmart Client to produce consumer facing packaging, print collateral, POP/POS, and digital designs to drive management plan, leverage market/consumer research, and grow revenue.

Provide coaching, training, role responsibility, and fostering teamwork with direct reports. Continually helping each successfully navigate their creative careers within a banking/in-house environment. Coordinating creative off sites, and putting to the highest of importance team participation, collaboration, and conversation. Promoting process improvement, and developing levels of expectation catered to each unique designer allowing them a creative environment to strive and succeed.

Continually following and mastering print innovation associated with card creation, print production (packaging, displays, print, trade show, etc), and innovating modern form (dieline/fold/materials). Mastery level knowledge working with metallic inks, foil inks, foilkote, foil stamping, in-line foils, and variants on foil paper (standard, holographic, mirror finish, etc). Actively working with Supply Chain to endurance test various UV’s (rainbow/glitter/profile/texture), embossing, debossing, blind embossing, silkscreens, pearl finishes, foil cards, clear plastics, etc.
California, United States

Green Dot Corporation

Lead Designer

Oversaw, designed, and managed creative for Green Dot's major accounts: Walmart Visa Gift Card, and Walmart MoneyCard.

Created and oversaw design development for Walmart's Visa Gift Card portfolio with revenue growth YOY. Lead packaging efforts to successfully expand product line with additional top selling "variable load" offerings in Walmart stores nationwide.

Developed and worked with team of designers to launch "Specialty Card" GPR category at Walmart. Product offerings included Mossy Oak, NFL (15 NFL teams), Nascar (6 drivers), Create your Own Card (personalized card), and AARP. Designed and lead a team of designers to strategically create packaging for the first-of-its-kind level up product tiering for Walmart's Award-winning flagship product Walmart MoneyCard; launching the new-to-market Basic, Plus, and Preferred product offerings. Worked with Walmart's Visual Merchandising team and Green Dot's Supply Chain teams to develop first-ever vacuum-formed in-lane display for prepaid products sold at Walmart. This in-lane display aided in successfully driving revenue growth for our prepaid debit products, expanding category, and earned category leadership for Walmart MoneyCard. Continued to partner with Walmart's various creative teams to aid in efforts to nationally launch (and later help in maintaining) their first ever "Destination Cube" display; a retail epicenter for financial services products. Directed and oversaw first Walmart MoneyCard lifestyle photography shoot with Marketing Director to directly target our customer base in digital and print creative. Worked with various marketing directors and GD community manager to design multiple content posts for Walmart's facebook page; generating awareness for Walmart Rapid Reload and Walmart MoneyCard.

Lead team of direct reports and 3rd party agencies to successfully manage my dedicated Walmart MoneyCard and Walmart Visa Gift Card creative pipelines.
California, United States

Green Dot Corporation

Senior Designer

Worked with marketing to produce print and digital creative for Major Accounts. Primary focuses were Walmart Visa Gift Card, Walmart MoneyCard, Mossy Oak, Turbo Tax and AARP.

Worked with Supply Chain, Marketing, and Walmart Client to rebrand Walmart MoneyCard. Efforts involved package re-design, brand extension (including Visa, MasterCard, Bill Pay, Family, and Spanish product offerings), website rebrand, in-store takeover of Walmart's MoneyCenter, heavily R&D'ing card production (silkscreens, pearl effects, spot uv's, etc.) and an array of POP/POS deliverables (Displays, POS, Training, etc). Rebrand immediately increased revenue growth for Walmart MoneyCard and was received well nationwide. Built bridges between Walmart's various creative teams and Green Dot to increase communication and exchange creative assets more efficiently. This allowed us to closely partner with Walmart's creative team and their on-demand initiatives.

Worked with Supply Chain, Marketing, and Walmart Client to rebrand Walmart Visa Gift Card. Efforts involved intensive R&D with Supply Chain team and multiple Visa-secure print facilities. Package redesign integrated more secure packaging and cost effective approaches that did not impact integrity of design or package. Worked with marketing to continually develop, and attain buy-in, on incremental "everyday" and "holiday" package efforts leading to increased revenue on Walmart Visa Gift Card, expanded product offerings, and maintaining category leadership.
California, United States

Deutsch Inc

Senior Designer

Working with Ross Patrick and predecessor Jon Ritt
California, United States

Sargent & Berman

Senior Designer

Working with Partners Peter Sargent and Greg Berman
California, United States

Made In Space

Graphic Designer

Worked with internationally recognized, AIGA medalist, and pioneer of graphic design April Greiman. Under her leadership and guidance worked to develop editorial and content pages for "RoTo Architecture: Still Points" (240 pgs/published in 2006)
California, United States

Trunk Ltd. + LiveNation

Graphic Designer

Working with Matt Pashkow, formerly serving AIGA President
California, United States

Education

Academy Of Art University (AAU)

Bachelors of Fine Art

Concentration in Package Design and Typography with secondary focuses in Print and Identity directed by Ms. Mary Scott (served as AIGA President). Graduated with Honors.
San Francisco, Canada

Skills

Book Design, Branding, Identity Design, Instore Displays, Logo Design, Package Design, POP Design, Print Design,

Capabilities

Brand & Product development
New Business
OOH Advertising
Experiential Design
Design management + strategy
Team leader