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I am a Senior UX Designer at IBM IX working on exciting projects which have a wide range challenges. Projects such as working with Medtronic to create an app for diabetics to improve their day to day activities and provide valuable information via insights from Watson. E-commerce redesigns for toy shops such as Ha… Read More
I am a Senior UX Designer at IBM IX working on exciting projects which have a wide range challenges. Projects such as working with Medtronic to create an app for diabetics to improve their day to day activities and provide valuable information via insights from Watson. E-commerce redesigns for toy shops such as Hasbro. I have even worked with Google helping them solve user experience issues for their internal applications.

I have lead projects over the years helping clients identify with their users. Over the years I have become a Design Thinker working in the land of Agile. I love the discovery phase of a new project and figuring out interesting ways to solve pain points. Some of the tools I have brought to projects over the years include: User research, wireframing, visioning workshops, leading design direction, prototyping, and user testing, web site creation, e-commerce sites, applications, responsive design, printed materials, branding identity, style guides, mock ups, prototypes, presentations and videos

One of my main goals while working at IBM is to change people's perception of IBM. It's not just culture change, it's also delivering work that exemplifies that we are different.

I trained as an IBM Design Thinker and started facilitating design camps. I took several courses on Accessibility which has greatly influenced my design approach. I've lead projects, working closely with my creative team to not only get the best work we can deliver but also give them room to grow and encourage them to bring their own unique style into the work.

I design for the user. Read Less
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