Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psy… Read More
Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.
A coordination among the different professionals in the mentioned areas is wanted, under the supervision of an experienced leader who will decide the last characteristics of the final promotional products in the services companies. The art director activities and responsibility will avoid the possible loops in the development of the products, with some wasting of time and productivity, throughout the statement of some guidelines defining the most suitable features of that products.
Versatile Designer with skills in Graphic Design, Advertising Design, Including Web Design, Print Design and Advertising. Read Less
Al-Arabia Advertising Agency — Irbid, Jordan
Khrais Agency — Jordan
Teacher diploma as Graphic Design
Jordan College for Science & Technology — Jordan
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