Kritvi Bhatia

UI/UX Designer

Bangalore, India

Work Experience

Thence : UI/UX Design Studio

User Experience Designer

As a UX designer at Thence, I have created designs from scratch, conducted thorough research to understand user needs and business goals. I have also revamped numerous products to align with client objectives. These efforts, considering user perspective and client requirements, have resulted in significant outcomes, including:

- Boosted user ratings on Play Store & App Store for a popular sports-tech platform from 3.4 to 4.5.
- Increased conversion rates by 1.2% and reduced cart abandonment rate by 22% within three months on an ethnic omni-commerce platform.
- Led the design, orchestration, and strategic planning of a sports ed-tech platform with AI-driven evaluation for a top sports team in Bengaluru, valued at over $50 million.
- Delivered impactful design solutions within 2-3 days for successful product pitches in the BPT (business process team).
- Enhanced the living experience of residents in India's top student housing brand through a resident-focused app.
- Optimized reviewer experience on an award-winning AI-powered hiring and proctoring platform, improving recruitment and testing efficiency.

Led internal initiatives such as design hackathons and hiring screening assignments, promoting creativity, collaboration, and efficient talent acquisition. Additionally, provided valuable design feedback to interns, supporting their growth and development within the organization.
October 2021 - September 2023 Bangalore, India