• Creating consumer relevant and innovative to create cohesive messaging across all touch points, following the brief and creative direction from Creative head.
• Developing creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team
• Working on master layouts following the brief and creative direction from Art Director/Catalogue Creative Manager and exchange layouts if there’s significant difference from master pages.
• Adaptation of layouts from print to digital for catalogues as per user interface and user experience.
• Creating artworks and packaging design for products as per the market need. Translating strategic ideas into compelling and innovative creative concepts that engage the consumer and promotes brand’s relevance and desirability across multiple channels
• Planning, conceptualizing and overseeing photo shooting for online and offline usage. Manage the process from content planning to post-production, providing clear on-set direction, and overseeing post-production
• Checking global & other regions communication to compare communication and find efficiencies

Working with images in a creative way, enhancing their quality, in a time efficient manner;
Image retouching of new images from photographers as well as existing images from our Mediabank to suit new catalogues;
Advanced image retouch of models, products and compositions for our catalogues, working together in the creative process with Art Directors and Layout Artists

Designing of Catalogs, poster, flyers, leaflets, book layout, cover design, web page design, ui design and layouts, and all type of graphic designing.

Working with images in a creative way, enhancing their quality, in a time efficient manner;
Image retouching of new images from photographers as well as existing images from our Mediabank to suit new catalogues;
Advanced image retouch of models, products and compositions for our catalogues, working together in the creative process with Art Directors and Layout Artists

Designing and Visualisation of concepts and print ready materials. Worked for E-DAC team for schools like Little Millenium, Millenium and Raffles.

lead a team of 5 graphic designers. Designing Layouts, books, catalogues, brochures, banners, webpage, book covers, magazines, annual reports and all other type of design work