Netwoven is a trusted Microsoft Solutions Partner who unravels complex business problems leveraging Microsoft technologies. We create and implement digital transformation strategies around secure collaboration, modern software applications, deeper insights from data, modern infrastructure, and security.

Netwoven is a global company headquartered in the Bay area, founded in 2001 by senior-level executives from Microsoft, Oracle, and Intel.

Worked to redesign the company's global website with an outside agency in several languages. The project took around 2 years to complete and was a great success. During my time at CT, I also implemented and integrated a DRM system (Canto) and tagged thousands of pieces of media with metadata for easy searching and indexing of our media on a global level.

As a Director of Marketing, I was a mentor to a team of 13 other marketers spread around the world. They were not my direct reports but I did help guide them on best practices around blogging, WordPress, SEO, paid media, design, and advertising.

I attended many of our large events like Blizzcon and The International Auto Show to take photos, videos, and drone captures. I also documented the experience for later blogging, case study, and content creation.

Fall 2021: DDN-440 | Interactive Web Design

I worked as an Adjunct at GCU for one semester in the fall of 2021 teaching Seniors UX/UI. It was great to mentor students and learn about their struggles in design, user experience, and user interfaces and work with them to build a strong portfolio for graduation.

What started out as a crazy idea between two mountain biking buddies developed into a full-blown e-comm subscription business. MTBBOXX was a personalized subscription box targeted to the affluent rider demographic. We promised a unique brand experience where each MTBBOXX that was delivered was personalized and customized to each rider based on 25+ questions for $99. We analyzed everything from tire size, to shoe size, and everything in between so that our customers could get great gear at an affordable price.

We grew the business from 0 subscribers to over 100 before closing the business down due to scale and logistical issues. It was a fun journey, I learned a lot about running an e-comm subscription-based business model, and I got to meet some excellent people along the way. 10/10 would try it again, next time, with a scale/growth plan put in place where I am not 100% in the weeds of the business.

As Director of Marketing at Virtuous CRM, I was responsible for driving lead generation at all stages of the marketing and sales funnel. I worked within an agile sprint environment using Jira to accomplish tasks to meet my OKR. Virtuous CRM is a SaaS startup and B2C nonprofit CRM helping organizations create more good by using personalization to build better relationships. You can learn more about their awesome product here: http://www.virtuouscrm.com

My Responsibilities included:

• SEM management on: Google PPC, Bing, Facebook, Twitter & Industry channels
• Complete audit of the website, resources site, and blog that included: Title tags, meta tags, backlinks, alt tags, & keywords.
• Created 1-week, 3-month, and 12-month email drip campaigns in Hubspot for driving leads down the funnel.
• Oversight and direction of ad agencies & partner channels.
• Product launch of Virtuous Giving that included custom SEM campaigns, webinars, and email campaigns.
• Managed the company's blog and content calendar.
• Managed the company's social media channels and content.
• Built relationships with vendors for co-branded webinars and blog postings for backlinks and lead generation.
• Increased lead volume in the funnel month over month at a rate of 18%.

Marketing & branding oversight for the company.

Job duties included: logo designs, promotional materials, sales materials, digital & traditional advertising, brand management, web development, SEO/SEM, Google PPC & analytics, tradeshow management, press releases, custom content creation, email campaigns, social media management/oversight, inbound/outbound lead generation, monthly, quarterly and yearly reporting, photography assignments, video production in Premiere/After Effects, editing/cataloging of photos & videos, storyboarding, multi-channel marketing with vendors, testing new sales/marketing tools and giving direction to the executive team on it’s benefits, hired and managed small marketing teams to accomplish big goals.

Highlights: Built a marketing department & inside sales department for a 20+ year company that had none of these systems in place. Inside sales in tandem with marketing, using only $60k in ad spend, created over $30 million in opportunities for the sales team and generated over $1 million in revenue for 2017.

Art Director for Clear Channel Outdoors in Phoenix, AZ. Professionally I create attention grabbing headlines and incorporate them into eye catching designs both on our digital billboards and our static billboards. I also design ads for the cities Busses.

My passion is in creating. Through photography and graphic design I like to tell a story that the viewer can absorb very quickly. Large format is my specialty and I love what I do!

Upward Haus is a digital marketing & advertising agency that loves to help small and mid-sized businesses grow their revenue. Whether it's B2B or B2C, Upward Haus has the skills and out-of-the-box thinking to deliver a unique, digital marketing experience to elevate your brand.

• SEM (Google PPC, Bing, social media, display)
• Branding (Logo creation, development, brand audit, identity management, brand standards guide)
• Lead Generation (Inbound/Outbound strategies, A/B testing, reporting, proprietary tracking systems)
• CRM Integration (Setup, email campaigns, sales sequences, database cleanup)
• Media Buying (Strategies, market research, planning, buying & placement, campaign management)
• Search Engine Optimization (Organic content development, website audits, competitor research, keyword research, backlinking)
• Photography/Motion Graphics (On-site photography, videography, photo editing, photo manipulation, video editing, storyboarding)
• Website Development (B2B, B2C, WordPress, Drupal, CSS/HTML, Javascript, e-commerce, UI/UX development & testing)