Christian Vernaschi
Creative Director | Experience Design, Branding & Creative Strategy
Amsterdam, Netherlands
+31641841471
www.kosodesign.com
I believe in purposeful design and team relations that elevate projects quality.
Work Experience
Kosodesign Communication
Creative Director | Experience Design, Branding & Creative Strategy
Serving as multidisciplinary creative consultant offering a broad range of services to individuals, small and large businesses. This includes logo, website, brand identity and graphic design as well as strategic thinking and creative direction. Create ethic and conscious brand identities and strategy. Help clients to understand brand values and take decision in order to grow in today’s World.
MAIN TASKS
- Creative strategist and consultant for brands.
- Planning, ideation and communication consultant.
- Mentor and guide brands to develop their brand strategy, values and actions.
- Lead designers, external freelancers, manage agencies and suppliers.
- Creative / Art Direction of photography, films, online and offline projects.
- Find and maintain the relationship with partners.
MAIN TASKS
- Creative strategist and consultant for brands.
- Planning, ideation and communication consultant.
- Mentor and guide brands to develop their brand strategy, values and actions.
- Lead designers, external freelancers, manage agencies and suppliers.
- Creative / Art Direction of photography, films, online and offline projects.
- Find and maintain the relationship with partners.
January 2021
-
Amsterdam, Netherlands
The Student Hotel
Creative Lead / Art Director
Creative Lead for the in-house Brand & Communications Studio, being in charge of all visual communications, both internal and external, across all platforms, for every department location, product and sub-brands. This includes The Student Hotel, The Commons restaurant, TSH Collab coworking spaces, and BedTalks events.
MAIN TASKS
• Lead the Design Brand Studio, both internal designers, external freelancers, and agencies.
• Brand Definition and Creative Strategy, Communication, Ideation and Planning.
• Creative / Art Direction of photography and films.
• Build and direct a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. And focusing on the interactions between users and technology innovation.
• Overseeing the whole production, from ideation to final implementation and sign off on every single project.
• Generate solid and consistent communication for a community of 10.000+ students, 200+ coworkers, 50.000+ business and leisure guests per year.
• Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on-brand - content for websites, social media channels, internal and external communication.
• Find and maintain relationships with partners.
MAIN TASKS
• Lead the Design Brand Studio, both internal designers, external freelancers, and agencies.
• Brand Definition and Creative Strategy, Communication, Ideation and Planning.
• Creative / Art Direction of photography and films.
• Build and direct a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. And focusing on the interactions between users and technology innovation.
• Overseeing the whole production, from ideation to final implementation and sign off on every single project.
• Generate solid and consistent communication for a community of 10.000+ students, 200+ coworkers, 50.000+ business and leisure guests per year.
• Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on-brand - content for websites, social media channels, internal and external communication.
• Find and maintain relationships with partners.
October 2014
- October 2020
Amsterdam, Netherlands
Kosodesign
Senior Art Director & Cross-media Concept Designer
Owner and Creative Leader.
MAIN TASKS
• Creative strategy and concepts.
• Branding and campaigns ideation and design.
• Build creative teams to serve each brief.
• B2B and B2C communication design.
• Graphic solutions for creative agencies and direct clients.
MAIN TASKS
• Creative strategy and concepts.
• Branding and campaigns ideation and design.
• Build creative teams to serve each brief.
• B2B and B2C communication design.
• Graphic solutions for creative agencies and direct clients.
November 2009
- September 2014
Netherlands
Brand Portal
Senior Art Director & Cross-media Concept Designer
Team leader and mentor. Successfully guided a creative team to elevate overall quality and maintain the highest levels of creativity by solving complex project briefs and translating them into successful results.
January 2007
- October 2009
Italy
ScottiMangiarotti
Art Director
Enhance brand value while keeping overall highest level of creativity.
March 2006
- December 2006
Italy
Publicis
Junior Art Director & Senior Graphic Designer
Create and maintain the creativity across different media for big brands.
Main clients: Whirlpool, KitchenAid, Renault, L’Oreal. Other clients: Lancome, Garnier, Ikea, HP, BPU Bank, Parmalat, Acqua Panna, Buitoni, Viktor & Rölf.
Main clients: Whirlpool, KitchenAid, Renault, L’Oreal. Other clients: Lancome, Garnier, Ikea, HP, BPU Bank, Parmalat, Acqua Panna, Buitoni, Viktor & Rölf.
February 2004
- February 2006
Italy
Kosodesign
Assistant Photographer, Art Director & Graphic Designer
Main photographer for editorials and products for Indesit Company. Sport and event photographer with strong skills for digital cameras and non, such as Hassellblad 501c.
Clients : Indesit Company, Home Appliances Industry
Editorials, Products, Portraits, Still-life, Events
Clients : Indesit Company, Home Appliances Industry
Editorials, Products, Portraits, Still-life, Events
January 2004
-
Milan, Italy
Freelance
Junior Art Director & Graphic Designer
Took care of graphic and art direction on various projects for different agencies.
August 2003
- January 2004
United Kingdom
Freelance
Visual Merchandiser & Graphic Designer
Being the first referral for local businesses in creating all visual aspects from graphics to merchandising, and for Bennet malls in northern Italy.
July 1996
- August 2003
Milan, Italy
Boccaccio Social Educational Center
Volunteer
Assist disabled people with psychotic syndromes and physical diseases.
Fisical and Mental Handycap.
Fisical and Mental Handycap.
November 2000
- September 2001
Milan, Italy
Education
Scuola Politecnica Di Design
Visual Design Master's Degree
The Master’s degree enabled me to deepen my experience in different areas of visual design, promoting a higher level of professional knowledge and operational competence.
October 2001
- July 2003
Italy
Università Degli Studi Di Milano
Biology
October 1997
- October 2000
Milan, Italy
Liceo Scientifico E. De Amicis
High School Diploma
Covered a wide spectrum of disciplines: Literature, Physics, History, Philosophy, Latin Language, Culture, English, Art History and Technical Drawing.
September 1991
- July 1997
Italy
Languages
English (Fluent),
Italian (Native),
Dutch (Beginner),
Skills
Adobe Acrobat Professional,
Adobe Dreamweaver CS5,
Adobe Illustrator,
Adobe InDesign CS5,
Adobe Photoshop,
ATL,
Html/css,
IWork,
Microsoft Office,
Quark Xpress,
Above The Line,
Activation,
Adobe CC,
Adobe Flash Catalyst,
Adobe Indesign,
Adobe Photoshop LightRoom,
Adv,
Advertising,
App Design,
Art Direction,
AxurePro,
Below The Line,
Brand Identity,
Brochure,
BTL,
Campaign,
Concept,
Concept Design,
Corporate,
Cross-media,
CS5,
CS6,
CSS,
CSS3,
Design,
Dreamweaver,
Evernote,
Graphic Design,
HTML,
HTML5,
Illustrator,
Indesign,
Interaction,
Interaction Design,
Motion,
Motion Graphic,
OmniGraffle,
Photo Retouch,
Photoshop,
Poster,
Print,
Programming,
TV,
Tweetdeck,
UI,
Ux,
Web Design,
WordPress,