Providing consultation and creative solutions across a variety of channels and endless possibilities, in a more bold and head-on approach.

- Major expertise in Branding Design, Creative Ideation, WordPress Solutions, Packaging Design, Editorial/Marketing Collaterals.

- Responsible for providing multidisciplinary and multiplatform Creative Solutions and Consultation

- UI/UX design of the platform
Provision of full support to the technical team in carrying out important upgrades and maintenance to the app, while maintaining the essence of epek.app & staying true to the core design ideology.
And to put a fresh breath into the system.

- Growth Strategy
Creation and implementation of the strategy to acquire reach and retention of users & followers on the “quality over quantity” basis. Creating a stronger foundation for the future.
Allocating focus, time, and budget to determine ROI in terms of user onboarding, overall reach, and loyalty.

- Social Media Design & Content
Generating ideas and content for social media and bringing them to life.
Formulation of brand’s Tone of Voice.

- Social Media Management and Moderation
Day-to-day supervision, moderation, and analysis of the social media presence.

- Collaborating with the marketing and core business departments in developing marketing plans, analyzing results and identifying opportunities.
- Working with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
- Developing marketing strategies by examining company objectives and planning, scheduling, and completing design and production requirements for direct marketing and digital advertising.
- Spearheading and managing content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
- Analyzing brand track, market trends, consumer needs and its competitive landscape.
- Prompt vendor management, aligning & keeping track of budgets, forecasting ROI and lead generation, along with ensuring timely executions and reporting final outcome to the management.

Major Brand Portfolio - Unilever, Ponds, Dove, Ocean Mall, Amreli Steels, Bose Pakistan, Dawn Foods, Grace Apparels, Interwood, Iman Developers

- Leading & directing the design & production of media used for Digital Advertising & Web Communication.
- Overseeing the creation of artworks & its implementation.
- Building up & designing strategies along with the team for new client pitches & projects.
- Working alongside a team of designers, ensuring their day to day performance for productive results.
- Responsible for the conceptualization of the overall campaigns in terms of creative media & promotional mediums.

The School of Writing under the banner of I AM KARACHI, initiated this travel photography and
writing program exclusively for the Youth of Karachi. It was named I AM KARACHI-Travelogues which was a 42 hours, Travel Photography and Writing Program, for Youth of Karachi.
Basic responsibilities as an instructor included concentrating on each participant individually, teaching the students the tips & insights to capturing better photographs, motivating students to explore new spaces & environments for photos.

Major Brand Portfolio - Engro Foods, Seasons Canola, Wi-Tribe, Josh FM 99, Microsoft Lumia, Pediasure

- Responsible for presenting concept visualization through sketches, drawings and illustrations.
- Worked on Art Direction of product photo shoots for ads and marketing materials.
- Developed concept ideas and presentations for regular and specialty projects.
- Designed advertising materials: Ads, catalogs, flyers, brochures, booklets, slide show/video loops etc.
- Art Direction, Video Direction & Editing for various digital videos of clients.