Kristi Miroballi

Creative Director

Chicago, IL, USA
Hands-on creative director with 20 years of experience with a passion to brainstorm and conceptualize new exciting brands using smart, fresh ideas within an innovative creative team.

Work Experience

Designtology

Director of Graphic, Package & Web Design

Successfully promoted design and marketing skills to form new business from the ground up. Provide ongoing brand, marketing consulting, graphic and web design services for core group of clients.

Clients: Kraft Foods, Hillshire Farms, Sara Lee, Procter & Gamble, Budweiser, Marlboro, Virginia Slims, Fisher Nuts, Gorton’s, Home Run Inn Pizza, On•Cor, Tim Hortons, Mario Tricoci Salons, Abbott, Amylin, BioSante, Bydureon,Valspar, Cabot, Quikrete, Aldi, Delhaize Group, Hannaford, Edelman, JHA Therapy

• Brainstorm and design from initial concepts to final production.
• Project manage clients and subcontractors (web developers, illustrators & photographers) while setting up design estimates and invoices, meeting project deadlines and staying within budgets.
• Print design: company and product logos, brand packaging, business cards and brochures.
• Digital design and development: websites, U1, UX, mobile pages, web banners, ads, email blasts, social media blog layouts and PowerPoint presentations.
• Advertising design: sale ads, coupons (FSI, IRCs), POS, POP store displays and truck graphics.
January 2011 - Present Chicago, Illinois, United States

Akimbo

Contract Sr. Packaging Designer

Concept, design and execute high-end brands for the liquor, beer and tobacco industries.
June 2014 - September 2015 Illinois, United States

Golden Sun Marketing

Creative Director

Designed approximately 200 fresh food packages for Disney Garden and Golden Sun Marketing from concept to final production. Multiple package designs selected as finalists for PMA Impact Awards.

Clients: Disney Garden, Seald Sweet, Crunch Pak, Church Brothers, RPE/Tasteful Selections, Rawls, Progreso, Bailey Farms, FirstFruits, Six L’s, Custom Pack, Ultra Fresh, Modern Mushroom

• Led and managed team of Disney’s and Golden Sun Marketing’s freelance designers.
• Designed package and brand lines, logos, business materials, print and digital ads, direct mailers, brochures, sell sheets, POS/POP, trade show booths plus digitally created package mock-ups.
• Created product brand names, tag lines, copy call-outs plus back and side of package fun facts, trivia and games for Disney Garden produce.
• Attended annual Produce Marketing Association trade show to promote clients and company.
• Designed, created and developed company and client websites.
2007 - 2010 Chicago, Illinois, United States

Learning Curve/RC2/TOMY

Senior Graphics Manager

Designed packaging and developed products within Boy’s Toys Team. Created innovative 3D packaging for the mass market such as Walmart, Target, Costco and Toy’s R Us.

Licensors/Brands: Disney, Nickelodeon, John Deere, Coca Cola, Johnny Lightening.

• Designed packaging line looks for various licenced toy products.
• Created die cast car graphics with various Nickelodeon TV characters.
• Coordinated with Chinese production companies to produce toy packages and prototypes.
2006 - 2007 Oak Brook, Illinois, United States

Cadaco Toys

Senior Art Director

Led graphic, package and marketing design process within the Product Development team. Created concepts and designs through completion for product branding, packaging, print ads, POP displays, catalogs and brochures. Brainstormed new brands, toys, games and activities for educational, children and family entertainment.

Licensors/Brands: Major League Baseball, Care Bears, NTN (Buzztime) Trivia, Marshall Brodien, Doodle Bops

• Art directed and managed graphic designers, industrial designers and interns.
• Taught sales team product positioning, cost and shelf placement at monthly line reviews in order to present products to key distributors such as Target, Walmart, Meijer, Costco,Toy’s R Us, Sam’s Club, KB Toys and BJs.
• Developed relationships with design and marketing agencies, proof and print vendors, photography studios, model agencies, illustrators, copywriters, web and design freelancers.
• Conducted model searches, organized photoshoots and directed photo sessions.
• Attended annual Toy Fair. Created signage, sell sheets and product mock-ups. Organized product layout for trade show booth and showrooms. Sold new product line to industry during fair.
2003 - 2006 Illinois, United States

UniCom Marketing Group

Art Director

Brainstormed and conceptualized with creative team of copywriters and designers on campaigns including brand ID, brochures, print ads, press kits, direct mailers, packaging and branding for various B2B clients.

Clients: Mercedes-Benz, Motorola, Conagra, Schwan’s, MGP, First American Bank, ISMIE Insurance, AP3

• Designed and developed websites and email blasts incorporating animation using Flash or animated GIFs.
• Archived digital client files and troubleshot computer problems for design department.
• Researched, organized and directed photoshoots for various creative projects.
1999 - 2003 Illinois, United States

LoSasso Advertising

Graphic Designer

Clients: NorthStar Heating and Air, Roosevelt University, Sparkling Spring Water, Duxler Auto Care and other local clients

• Conceptualized and designed newspaper, magazine, billboard and public transit advertisements.
• Designed brochures, logos, newsletters, direct mailers, business cards, letterheads and website pages.
• Ordered, proofed, directed and approved final film and color proofs at press checks.
1997 - 1999 Chicago, Illinois, United States

Education

Indiana University

Bachlors of Arts

Major
Telecommunications
Focus: Advertising

Minor
Fine Arts
Focus: Graphic Design
August 1993 - May 1997 Indiana, United States

Awards

Disney Consumer Products

Disney’s Most Innovative New Product Award

2009

Disney Consumer Products

Disney’s Most Innovative New Product Award

2007

Cadaco

President’s Award: Recognized for leadership & innovative creative skills

2005

UniCom Marketing Group

Communicator Award: Recognized for brochure design

2002

Skills

Acobat, Adobe Illustrator, Artfiles, Creative Suite CC , CSS, Dreamweaver, Excel, HTML, Indesign, Microsoft Office, Outlook, Photoshop, Powerpoint, Suitcase Fusion, Word, WordPress,

Client List

Food/Produce/Beverage
- Kraft Foods
- Disney Garden
- P&G
- Sara Lee/Hillshire Farms
- Anheuser-Busch
- Home Run Inn
- Gorton’s
- On•Cor
- Tim Hortons
- Schwan's
- ConAgra
- Seald Sweet
- Aldi
- Sparking Spring Water
- LBP Manufacturing
- DeEtta's Bakery
- Spoonfoolery

Toys/Games/Activities (Brands & Licensors)
- Disney
- Nickelodeon
- Care Bears
- John Deere
- Major League Baseball (MLB)
- Tripoley
- Johnny Lightening
- NTN (Buzztime) Triva

Fitness/Health/Wellness
- Hard Core Pilates
- be fitness & wellness
- CHEW - Complete Health, Education & Wellness
- iFit Gyms
- Sussner Core Solutions
- Momentum Fitness

Pharma/Healthcare
- Abbott
- Amylin
- Bydureon
- SeeChange Health
- Cancer Treatments of America
- JHA Speech-Language Pathology

Home Improvement
- Valspar
- Cabot
- Quikrete
- Lowes
- Cutting Edge Kitchen & Bath
- NorthStar Heating & Air Conditioning

Automobile
- Mercedes Benz
- Daimler Chrysler
- Buick

Hair & Beauty
- Mario Tricoci Salons & Spas
- Shairdoo.com

Law Firms
- Hauptman & Ham • ipfirm.com
- Serpico, Petrosino, DiPieo & O'Shea
- LOGS • Law Offices of Gerald Shapiro

Technology
- Motorola
- Plantronics
- ITW Security

Banking/Insurance
- First American Bank
- ISMIE