Leading the design strategy to work towards improving online experiences for clients. Generating and researching design ideas on how to improve conversions and increase our client's return on investment. Helping build a design team and design systems.

Established a new brand/product inside Microsoft around Modern Life, which included presenting early stage research to internal teams for sign off. Conducted AB testing and collated feedback to improve the UX/UI.

Led a team to build modern ways for how UI was used on Mediaworks web properties, increasing clients, sales, and engagement. Directed/designed advertising & branding material for television shows - the most successful being the launch of “Grand Designs."

Created my own mobile application which resulted in increased accessibility for combat sports.
Improved the experience for the consumption of sports content, alongside integrated advertising space, for The Mac life via successful UX/UI.

Created visual communication materials for clients such as logos, marketing materials, and advertising. Worked with clients to identify business objectives, create strategies and implement them with a range of design, advertising, branding, and marketing projects.