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After lingering on photoshoots for long enough, I was eventually picked up by Australian Fashion Labels in July 2013. There, I helped grow C/MEO COLLECTIVE (FKA Cameo the Label) into the high-end, globally recognised, wardrobe staple it is today. Working alongside a small team of fashion designers, I took the Ins… Read More
After lingering on photoshoots for long enough, I was eventually picked up by Australian Fashion Labels in July 2013. There, I helped grow C/MEO COLLECTIVE (FKA Cameo the Label) into the high-end, globally recognised, wardrobe staple it is today. Working alongside a small team of fashion designers, I took the Instagram from 35k to it’s current total of 246k employing a strong brand voice and aesthetic.

I am proud of all my accomplishments throughout my two+ years with C/MEO, although one in particular strikes me as my major achievement, being the re-branding of Cameo The Label to C/MEO COLLECTIVE in early 2015. For this, I took charge of the new branding, logo and customer education.

A key facet of the re-branding strategy was two short videos shot for Google AdWords and YouTube. On the minimum budget, we were able to nearly triple the industry standard view-rate on YouTube and reached over 3.2million impressions across the Google network. As the creative director of the campaigns, I am pleased to say they were so successful Google now use them as in-house examples of how engaging content can drive successful campaigns.

I have learned to be a skilled photo retoucher, editing over 120 lookbook photos within a week to meet both tight deadlines and Australian Fashion Labels’ extremely high photo standards. I have come to enjoy the challenge and have seen my attention to detail and speed increase exponentially over time. These skills have also come in handy for birthday cards and Facebook photos also.

I have learned as much as possible in this role and maximized every opportunity that has come my way. I am now seeking new challenges and depth which has led me to freelance. I look forward to working with you. Read Less
  • C/MEO COLLECTIVE Graphic Designer/Social Media Manager
    — Adelaide, Australia
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