Sally Poulsen

Designer, Front-End Developer, WordPress Developer and Post-Production Editor

Edmonton, Alberta, Canada
I have a varied set of technical skills, but the core value I'm passionate about is helping people communicate. Whether it's using design, video, code, or the written word, my career priority is getting people the tools they need to share their message.

Work Experience


Director of Digital Services

Contract position in which I designed the brand and all web and print materials.
February 2016 - June 2016 Edmonton, Alberta, Canada

The Creative Temp


May 2015 - Present Canada

The Tyee

Web Wrangler

May 2015 - Present Canada

Global Visions Film Festival

Festival Coordinator

Managing print traffic, website, and social media. Designed program. Edited festival trailer.
April 2015 - Alberta, Canada

Parcom Online

Front-End Developer & Project Manager

Managed & planned web projects. Wrote HTML, CSS, Sass, Less, jQuery & PHP. Worked in Drupal.
October 2014 - April 2015 Edmonton, Alberta, Canada

Alberta Motor Association

Web Graphics Designer & Front-End Developer

Most of my workload is comprised of coding - either custom php WordPress theme/plugin development, or front-end development (JavaScript/jQuery, Sass, HTML, CSS). I also design web graphics (banners, ads, and campaign-based materials) to be used within the CMS, both for the previous iteration of our site, which was powered by RedDot, and the current Wordpress version.

I was one of two php developers on the team that launched of the new AMA site ( in the spring, and I was the designer and front-end dev for the relaunch of Road Reports in 2013 ( You have no idea how long it took me to find a tiny tow truck icon.

I'm currently the developer on a team that is reimagining the UX for AMA Travel.
March 2013 - Present Edmonton, Alberta, Canada

Dynacor Media

Junior Developer

This position entailed designing UI for custom Wordpress themes, and some front-end work (HTML, CSS, JavaScript). I also had the opportunity to be mentored by a php developer and improve my WordPress skills substantially.
February 2012 - November 2012 Edmonton, Alberta, Canada

Edmonton Public Libraries

Web Designer

During this contract with Edmonton Public Libraries, I updated their Drupal and Cold Fusion based CMS; designed custom graphics for the website; completed basic coding tasks and shot and edited videos. I got to produce educational videos for users, capture library events and even produce some really funny promotional videos:
January 2011 - April 2012 Edmonton, Alberta, Canada


Designer, Developer and Editor

My small company specialized in educating, designing and building for small businesses. Much of my time was spent educating business owners on how to approach creating a brand, and how to tie that brand into their website, print materials, etc. During this time, I also took the occasional video contract doing some editing or shooting.
July 2010 - January 2012 Edmonton, Alberta, Canada

Multiple Organizations

Post-Production Editor

I worked in broadcast TV and film production from 2002-2009. I spent about 4 years in at CityTV Edmonton, first as a promotions producer, and then as a post-production editor in the Creative Service Department. Over the 8 years of my career, I worked across Canada, in both private broadcasters and production company environments. A few of my editorial credits are here:
September 2001 - November 2009 Edmonton, Alberta, Canada


Edmonton Digital Arts College

Digital Media Producer Diploma

EDAC was the best post-secondary experience of my life. I went in thinking I'd specialize in After Effects, but fell in love with coding.
January 2010 - June 2010 Alberta, Canada

Northern Alberta Institute Of Technology

Radio and Television Arts

January 2001 - January 2003 Edmonton, Alberta, Canada

Victoria Motion Picture School

Filmmaking Diploma

I remember when filmmaking was nothing but orange groves! We cut on tape to tape machines. There was one AVID, but we weren't allowed to touch it. These kids today, they got no idea!
September 1996 - June 1997 Victoria, British Columbia, Canada


French (Conversational),



Nominee, Best Screenwriting under 30 minutes



Nominee, Best in Film or Television



Nominee, Best Light Information Program


See Magazine

Best Local Blog



Adobe Premiere, CSS3, Jquery, Adobe After Effects, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Agile Methodology, Avid, Final Cut Pro, Git, GitHub, HTML5, JavaScript, MVC, MySQL, PHP, Ruby On Rails, SASS, Subversion, Ux, Working In The Command Line,

Ladies Learning Code #yeg Mentor

I'm an active volunteer with the Edmonton Chapter of Ladies Learning Code. I get to teach all kinds of eager beavers about HTML, CSS, Wordpress theming, Photoshop, Illustrator, InDesign and more!

MOOC/Online Learning Junkie

I have accounts with Treehouse,, General Assembly and more.
My accredible profile: (you have no idea how hard it was for me to limit my "to learn" list to 22 courses)

Wordpress Forum Contributor

I like to hang out in the forums and answer WP questions.

FIlmmaker and Comedy Nerd

My husband and I write and produce silly web videos and films for fun.