Sohaib uddin Khan

Art Director

Abu Dhabi, United Arab Emirates

Work Experience

Abu Dhabi Media

Art Director

Abu Dhabi Media is one of the leading multi-platform media and entertainment groups in the Middle East that operates from Abu Dhabi. It manages 24 market-leading brands across multiple platforms, including broadcast, publishing and digital.

My role was to lead the creative team in the marketing department, to ensure alignment to brand strategies, as well as to produce creative ideas and campaigns. I was responsible for assisting in the design and production of marketing initiatives and campaigns. Creating compelling design ideas/concepts in both print and digital platforms while using creative thinking to produce new ideas to support Abu Dhabi Media’s growth strategy. Liaised with external service suppliers and print houses, ensuring the project met the exact requirements and specifications. Worked with the in-house designers and developers to create an effective user experience for our own brand websites and mobile applications. Produced new business proposals from conception to completion alongside the Marketing team. Acted as creative-lead for internal stakeholders and external agencies. Presented design concepts to the marketing team and senior board members.
November 2014 - Present Abu Dhabi, United Arab Emirates

Impact BBDO

Art Director

The Work. The Work. The Work... The motto of IMPACTBBDO sums up my experience in BBDO Abu Dhabi. My role encompassed everything that goes into running a creative department. From leading strong and effective design for high frequency, multi-platform content to designing graphics both offline and online advertising campaigns. Ability to effectively lead and motivate a creative studio, managing ad campaigns and negotiating priorities for the team. A strong hands-on design to follow through production of the deliverables, a deep understanding of the working processes. In my tenure here, I was mostly handling Government based clients which were; Etisalat, Abu Dhabi Media, Mubadala, ADNIC, ALDAR, NESA, ZONECORP.
February 2014 - November 2014 United Arab Emirates

Livingroom

Art Director

Livingroom is a creative led, strategically driven agency based in Dubai. In this particular role, I was a freelance Art director mostly performing tasks that included designing graphics as per the project requirements; Print Ads, flyers, charts, brochures, digital assets and redesigning logos for pitch proposals. Coming up with new design ideas to pitch to new clients in the region. Organizing the design work on time for the use of other team members as well as keeping the artwork and files up to date on the main server. In my tenure here, I worked on Etisalat, RTA, P&G brands; Head & Shoulders, Pantene and Gillette, Bridgestone, Nestle and LACNOR.
September 2013 - February 2014 United Arab Emirates

IAL Saatchi & Saatchi

Art Director

It was a dream job for me in 2009; working in the exciting field of advertising. In this role I performed a variety of tasks including design, creative concepts, brand strategy, advertising materials; TV, print, digital, outdoors & in stores, client contact and proposal writer. I proved myself to be an all-rounder, but with a passion and flair for creative and design.

Responsibilities:

Developing creative strategy and concepts
Team Building & Resource Identification
Leading a creative team of art directors, visualizers and copy-writers through projects
Managing timelines and work traffic
Making presentations to clients

Active Accounts:
• P&G Corporate
• Safeguard (P&G)
• Head & Shoulders (P&G)
• Ariel (P&G)
• Pampers (P&G)
• IAL Saatchi & Saatchi Employee Motivation and RM Initiatives

Accounts worked on:
• National Foods
• CBL-Kraft Foods
• Omore Ice cream - Engro Foods
• Al Safa Halal Frozen Foods - Engro Foods (Canada & USA)
• Novartis
• Samba bank Ltd
January 2010 - January 2012 Pakistan

Gulf Packages

Graphic Designer

The print industry at this point was still in its boom when I was involved with my family owned offset printing press business, giving the opportunity to acquaint myself with business dynamics as a self-employed individual. In this role I performed a huge range of tasks from pre-press printing to post-press packaging that includes creative, design, packaging, offset printing techniques and production of post-press such as embossing, foiling, die-cutting, scoring, folding and bindery etc.
January 2006 - January 2010 Karachi, Pakistan

Education

Monash University

Masters of Design Visual Commnication

Master of Design – Visual Communication (coursework) is an advanced problem solving and analytical skills degree.

Through the Master of Design program Sohaib has undertake a major studio project or projects that will require him to demonstrate high-level planning, resourcing, implementation, completion and evaluation. This replicates the real-life challenges of professional design practice, and requires him to apply technical and conceptual excellence to develop a design system, process or artifact to an exceptional level of resolution.

The program consists of three units of Design studio along with two units of Research methodology and two electives one Filmmaking and other is Business planning. Since his start, Sohaib was asked to select a project that will last till the end as his final thesis.
February 2012 - Present Melbourne, Australia

Karachi University

Bachelors of Design - Graphic Design

Areas of Study:


Communication Design
Film and Video Production, 
Photography, Typography & Illustration 
Branding, Advertising & Marketing, 
History of Ideas, Cultures and Civilisations.
January 2006 - December 2009 Karachi, Pakistan

Languages

English (Fluent),
Hindi (Fluent),
Urdu (Fluent),

Skills

Adobe Suit, Advertising, Concept Design, Creative Direction, Graphic Design, Photography, Strategy & Planning, Typography,