kevin kedroe
Creative Director
New York, NY, USA
(678) 466-9794`
be.net/kevinkedroe
My name in Kevin Kedroe,
I am a senior creative with solid brand/content development and project management experience. I've achieved an high level of proficiency bringing global brands to life digitally, in print, and for motion based collateral like video and film while developing their mobil UI and UX as well.
The skills and professional experiences I have gathered allows me to create and manage the development of compelling image systems that speak powerfully to targeted audiences. I have solid time management and marketing experience at an agency level and consequently, great attention to detail. I'm able to manage internal work flows and external asset development with 3rd party vendors. I love working with brands and finding creative ways to use new tools and the emerging technology's on the digital frontier to make visual statements. I would love to use my talents to make your more impactful and relevant in the lives of your audiences.
My passion for working with brands that are culturally relevant and influential in their communities has given me many creatively fulfilling experiences as a senior creative developing and producing print, video, and web based collateral. That same passion has also inspired my work as a production designer & producer; the films i have contributed to have been awarded by HBO, BET, Sundance, Saatchi & Saatchi, and The Cannes Film Festival. Call me I would love to bring this same level of award winning passion and visual acumen to your brand
Kevin Kedroe
(678) 466-9794`
behance.net/kevinkedroe
I am a senior creative with solid brand/content development and project management experience. I've achieved an high level of proficiency bringing global brands to life digitally, in print, and for motion based collateral like video and film while developing their mobil UI and UX as well.
The skills and professional experiences I have gathered allows me to create and manage the development of compelling image systems that speak powerfully to targeted audiences. I have solid time management and marketing experience at an agency level and consequently, great attention to detail. I'm able to manage internal work flows and external asset development with 3rd party vendors. I love working with brands and finding creative ways to use new tools and the emerging technology's on the digital frontier to make visual statements. I would love to use my talents to make your more impactful and relevant in the lives of your audiences.
My passion for working with brands that are culturally relevant and influential in their communities has given me many creatively fulfilling experiences as a senior creative developing and producing print, video, and web based collateral. That same passion has also inspired my work as a production designer & producer; the films i have contributed to have been awarded by HBO, BET, Sundance, Saatchi & Saatchi, and The Cannes Film Festival. Call me I would love to bring this same level of award winning passion and visual acumen to your brand
Kevin Kedroe
(678) 466-9794`
behance.net/kevinkedroe
Work Experience
Knead Creative
Creative Director
Developed, and managed the execution of visual strategies that advanced our clients brands while creatively meeting marketing objectives. Created and pitched client proposal/presentations. Developed and managed internal time-lines and budgets. Oversaw creative staff and vendors, including photographers, printers and freelancers.
January 2012
- Present
New York, United States
Coca-Cola/ TV-ONE - Project
Art Director
Created the theme and visual direction for a video based digital campaign for the coca-cola co creations meant to show coke's role as an integral part of tasty summer food traditions.
October 2016
- October 2016
New York, New York, United States
Big Arrow Group
Senior Art Director
Created Pharma/Health Care visual assets including new look & feel, advertising and tag-lines for Coordinated Health’s newly rebranded hospital network and its new services. I Also Developed signage Posters illustrated booklets and event collateral for agencies other pharmaceutical brands.
July 2015
- October 2015
New York, New York, United States
Vayner Media
Art Director - Freeleance
Developed social media concepts and created visual assets for NBTY brand’s (MET-Rx, Body Fortress, Pure Protein) to keep their consumer base engaged and moving towards their health goals during the holiday season.
October 2014
- November 2014
New York, United States
Delve Group
Senior Brand Designer
Originally Brought on as a Junior Designer and later promoted to Art Director I worked exclusively alongside the creative director creating brand marks, developing visual strategies and creating brand guideline manuals to ensure multi media brand fidelity.
May 2011
- October 2012
New York, New York, United States
Abstract Marketing
Art Director
Redesigned magazine, produced photo shoots, directed and hired creative staff including freelancers, subcontractors, illustrators and photographers. Updated website, constructed mechanicals, designed signage for events, and diligently worked with printers to meet publication deadlines.
March 2009
- August 2010
New York, New York, United States
The Green Magazine
Art Director
Redesigned magazine, produced photo shoots, directed and hired creative staff including freelancers, subcontractors, illustrators and photographers. Updated website, constructed mechanicals, designed signage for events, and diligently worked with printers to meet publication deadlines.
March 2009
- August 2010
New York, New York, United States
Toyota Motor Corporation
Art Director / Project
Created a demographic specific visual direction for the 2008 Toyota Camry web commercial. Additional responsibilities included pricing and construction of all design elements and materials needed to execute production design.
October 2009
- December 2009
New York, New York, United States
Grey
Spatial Branding / Freelance
Coordinated with the Lincoln Center event staff and Black Girls Rock Staff to design site specific color decor, signage and posters for the Cover Girl sponsored Event.
March 2009
- May 2009
New York, New York, United States
Grey
Junior Art Director / Freelance
Created imagery for the female Tween to Gen-X demographic. Worked with agency’s creative director to produce a suite of images stylistically appropriate for use in the Secret/Gillette, “Create Your Own Expressions” campaign.
November 2006
- January 2009
New York, New York, United States
Global Rhythm Magazine
Assistant Art Director
Gathered images from record labels and oversaw the scheduling and budgets of photoshoots. Responsibilities also included concert & product photography and portion of the editorial design.
March 2005
- September 2006
New York, New York, United States
Education
Cooper Union
Bachelor of Fine Arts (BFA)
Graphic Communications
BFA - 2005 Specialization in Design
Joint Student Council, Art Student Council
Student Union Chair Person
BFA - 2005 Specialization in Design
Joint Student Council, Art Student Council
Student Union Chair Person
September 2001
- April 2011
New York, New York, United States
Skills
Adobe Creative,
Adobe Creative,
Advertising Art,
Art 5Photography,
Art 5Photography,
Branding,
Branding,
Branding,
Brochures,
Brochures,
Brochures,
Brochures,
Brochures,
Collateral,
Collateral,
Collateral,
Collateral,
Concept Development,
Concept Development,
Concept Development,
Concept Development,
Concept Development,
Corporate,
Corporate,
Corporate,
Corporate Branding,
Corporate Branding,
Creative Direction,
Creative Strategy,
Creative Strategy,
Creative Strategy,
Design Posters,
Design Posters,
Development Photoshop,
Development Photoshop,
Digital,
Digital,
Digital,
Digital,
Digital Media,
Digital Media,
Direction Social,
Editing,
Editing,
Editing,
Editing,
Editing,
Entertainment,
Entertainment,
Saints Rest - Feature - Production Desinger
SAINTS REST is a naturalistic modern-day musical set in small-town Iowa and tells the story of two estranged sisters who, over the course of one summer, form a connection through their shared love of music and help each other rethink their life choices.
Sisters - Feature - Assistant Production Desinger - Universal Feature
http://www.imdb.com/title/tt1850457/?ref_=fn_al_tt_1
Two sisters decide to throw one last house party before their parents sell their family home.
Two sisters decide to throw one last house party before their parents sell their family home.
Samaria - Short - Production Desinger
In the wake of a devastating hurricane, Rose, a young white-collar worker, works tirelessly to put back together the pieces of her broken life. Having lost everything in the storm, Rose, now homeless, must hide the depths of her poverty from those she works for and her employment from those she lives with, in a daily struggle to survive.