Kevin Guenther CGD™

Product Design Lead (UX)

Winnipeg, Manitoba, Canada
I work collaboratively with my clients to craft user centred brand narratives and create memorable user experiences that inform, delight, and help companies more effectively monetize their products and services.

I believe that good design is a product of critical thinking; a collaborative relationship between stakeholders, engineers and users; a data-driven rationale behind every design decision; an ability to stay focused on the problem (not the solution); a deep understanding of the audience and their expectations; hard work and no compromises on quality and beauty.

Work Experience

Online Business Systems

User Experience Design Consultant

October 2017 - Present Winnipeg, Manitoba, Canada

Permission Click

Product Designer

I work closely with the CEO and Lead Developer to strategically guide short and long term planning for the product. With a focus on creating a delightful experiences for our customers, I utilize the expertise of every department at Permission Click and regularly connect with user touch point—including feedback, metrics and user journey mapping—to continually improve user experience.

I also support Permission Clicks sales and marketing departments with go-to-market strategies, product positioning, and key benefits. I also help them craft messages, launch campaigns, gather feedback, and analyze results.
June 2016 - September 2017 Manitoba, Canada

Kindoma Inc

Product Design Lead

Kindoma creates video calling mobile Apps for young children and their loved ones. As the Product Design Lead of a small 3 person startup, I work closely with the CTO on UX research and design and with the CEO to manage our visual communications. We work together to form decisions on the direction of the company based on growth goals and available resources.

At Kindoma I design app assets, prototypes, logos, marketing materials, pitch decks and merchandise, as well as custom illustrations and occasionally video editing and animation. Did I mention we're a startup?
August 2015 - June 2016 California, United States

Leverage Strategy & Design

Lean UX Design Consultant

For 3 years I owned and operated a successful design consultancy providing clients with UX design, visual communications and brand identity design. My primary focus was business development while acting as Creative Director on most projects managing a small network of contract designers and developers.

I worked for retainers and success-based contracts. Sometimes I offered to offset a portion of my fees for equity in the form of convertible debt or common seed terms.
May 2012 - August 2015 Manitoba, Canada


Senior UX Designer

While working as a ux designer at Manlab I was also able to develop many project management skills required to be a design team leader. I frequently lead creative research and rapid idea generation sessions with production teams and key stakeholders—helping define realistic goals and milestones based on budgets and available resources.
November 2009 - May 2012 Manitoba, Canada

Mars Hill Group

Senior Designer

Design production using Abobe CS software in a Mac- based environment. Provided quality control and supervision of junior and intermediate designers’ work.
September 2008 - April 2009 Manitoba, Canada

Circle Design Incorporated


Participated in brainstorming meetings with the Senior Designer, Creative Director and team. Provided technical support and IT recommendations for web projects, print production pre-press and general office technology requirements.

Client liaison, design pitching and effectively communicating rationales.
Design execution in related Adobe CS tools and web-based front end production using XHTML, and CSS2.
January 2004 - September 2008 Manitoba, Canada


Martha Street Studio

Letterpress & Bookbinding

Learned to use movable type and simple bookbinding techniques to create relief prints and books using vintage letterpress equipment.
March 2006 - March 2006 Canada

Red River College

JavaScript 1

Learned to design basic Javascript applications for websites that control data types, and variables; functions and methods; decisions, loops and functions; function scripts; components; and forms.
January 2002 - March 2002 Canada


Design & Communications

A privately run design and production training school.
January 1996 - January 1998 Canada


Spanish (Beginner),
English (Native),


Adobe CS, Analytics , Competitive Analysis, Concept Development, CSS, Environmental Design, HTML, Illustration, Managing Client Expectations, Product Management, Project Management, Public Speaking, Research, SEO, Social Media, Typography, User Experience Design,