∖ Redesign web pages to improve usability and visual look
∖ Design promotional campaigns through emails and banner ads
∖ Create printed mailers and retail signs
∖ Update website with content to maintain on-brand and seasonal look and feel

∖ Designed promotional email campaigns and banner ads
∖ Created retail print materials
∖ Updated website with content to maintain on-brand and seasonal look and feel

∖ Directed the Junior Graphic Designers’ responsibilities
∖ Initiated design solutions independently as the Senior Designer and as a team member
∖ Planned, analyzed, and created visual solutions to communication problems
∖ Met with clients to determine project direction and objectives

∖ Collaborated with UX and visual designers to solve consumer experience problems
∖ Designed concepts for consumer applications and websites
∖ Re-designed visual assets for mobile applications
∖ Evaluated users’ responses to applications through usability testing
∖ Created visuals for various interfaces

∖ Produced promotional items, including brochures, posters, postcards, and t-shirts under the SJSU identity
∖ Followed existing design templates for producing school collateral
∖ Created final digital files in various formats
∖ Wrote print specifications for printing quotes

∖ Designed banners, badges, and various web graphics
∖ Redesigned newsletters and site page layouts
∖ Defined company’s design guidelines

International Exchange