Kerry Laster

Creative Director

Brooklyn, NY, USA
I capture the truth in the world around me with my lens, designs and films. I have been fortunate enough to collaborate with brands such as Def Jam, Atlantic Records, HBO, MLB and the NBA on projects ranging from art direction to brand development. I love projects that challenge me to grow my character and working with great people. Want to create some dope work, then let’s talk.

Work Experience

TodayTix

Creative Director

- Responsible for the creative strategy and promotion the TodayTix brand.
- Brainstorm and develop innovative promotions that engage audiences domestic and abroad.
- Lead, inspire and mentor a diverse and focused team of illustrators, graphic designers, producers, mixers, editors and more.
- Collaborate closely with various departments, clients, vendors, and stakeholders, while developing and maintaining strong and reliable business relationships.
- Oversee budgets, identifying priorities and delegating expenses between projects.
- Manage projects and deadlines, adapting quickly to evolving timelines and providing inventive solutions to obstacles along the way.
February 2015 - Present New York, United States

Phantomkay Studios

Founder/Creative Director

I help bold, forward-looking brands build meaningful connections with their audiences — in all the places art and the digital world touches people’s lives. I help uncover how brands should behave in an evolving creative landscape.
October 2012 - Present New York, United States

The Barjon Group

Creative Director

I helped The Barjon Group make the connection between corporate, celebrity brands + consumers. We focused on delivering an unsurpassed variety of branding and creative support rooted in brand + business acceleration, innovation strategy + integrated solutions.
November 2011 - September 2012 Atlanta, Georgia, United States

Grand Hustle Records

Freelance Art Director

Oversaw the creation of varies promotions material for the label, which included flyers, poster, t-shirts and album artwork under the Hustle Gang label.
November 2012 - Present Georgia, United States

Major League Baseball

Freelance Art Director

Oversaw the creation of original artwork inspired varies Major League Baseball
players both past and present to be use in varies campaigns or commercials.
February 2013 - Present California, United States

National Basketball Association

Freelance Art Director

Oversaw the creation of original artwork inspired varies National Basketball Association players both past and present to be use in varies campaigns or commercials.
May 2013 - Present California, United States

National Football League

Freelance Art Director

Oversaw the creation of original artwork inspired varies National Football League players both past and present to be use in varies campaigns or commercials.
November 2012 - Present Los Angeles, California, United States

The GO Agency

Freelance Graphic Designer

Designing in store promotional materials for varies companies such as Frigidaire.
January 2013 - March 2013 Georgia, United States

Interscope Records

Freelance Art Director

Designing album artwork and other promotional materials, such as flyers, posters and t-shirts.
July 2011 - March 2012 California, United States

Atlantic Records

Freelance Art Director

Oversaw the creation of album artwork and other promotional materials, such as flyers, posters and other assets under the Atlantic Records label.
November 2012 - Present California, United States

BET

Freelance Graphic Designer

Designing the brand identity for on-air programs.
March 2012 - March 2012 New York, United States

Phantom Media Productions

Founder

I worked with brands in many verticals that allowed me to flex my creative muscle. We design amazing experiences that excite, inspire and emotionally engage audiences as they tell your story.
September 2008 - October 2011 Valdosta, Georgia, United States

Education

Valdosta State University

Bachelors of Fine Arts: Mass Media

August 2004 - May 2010 Valdosta, Georgia, United States

Valdosta State University

Associates Degree: Creative Writing

August 2004 - May 2010 Valdosta, Georgia, United States

Valdosta State University

Associates Degree: Graphic Design

August 2004 - May 2010 Valdosta, Georgia, United States

Skills

Adaptable, Campaign Strategist , Design Direction, Flexible, Multi-tasking, Photo Retouching, Photographer, Positive Attitude, Radio Audio Editing, Strong Work Ethic, Video Camera Operator, Video Editing, Web Design, Writing,

Skills

Operating Systems:
Mac / PC

Software:
Adobe Creative Suite
Avid / Final Cut
Microsoft Office

Web:
HTML / CSS / JQuery
Wordpress / Squarespace / Umbraco