Kerry Laster
Creative Director
Brooklyn, NY, USA
229-630-7499
be.net/kerrylaster
I capture the truth in the world around me with my lens, designs and films. I have been fortunate enough to collaborate with brands such as Def Jam, Atlantic Records, HBO, MLB and the NBA on projects ranging from art direction to brand development. I love projects that challenge me to grow my character and working with great people. Want to create some dope work, then let’s talk.
Work Experience
TodayTix
Creative Director
- Responsible for the creative strategy and promotion the TodayTix brand.
- Brainstorm and develop innovative promotions that engage audiences domestic and abroad.
- Lead, inspire and mentor a diverse and focused team of illustrators, graphic designers, producers, mixers, editors and more.
- Collaborate closely with various departments, clients, vendors, and stakeholders, while developing and maintaining strong and reliable business relationships.
- Oversee budgets, identifying priorities and delegating expenses between projects.
- Manage projects and deadlines, adapting quickly to evolving timelines and providing inventive solutions to obstacles along the way.
- Brainstorm and develop innovative promotions that engage audiences domestic and abroad.
- Lead, inspire and mentor a diverse and focused team of illustrators, graphic designers, producers, mixers, editors and more.
- Collaborate closely with various departments, clients, vendors, and stakeholders, while developing and maintaining strong and reliable business relationships.
- Oversee budgets, identifying priorities and delegating expenses between projects.
- Manage projects and deadlines, adapting quickly to evolving timelines and providing inventive solutions to obstacles along the way.
February 2015
- Present
New York, United States
Phantomkay Studios
Founder/Creative Director
I help bold, forward-looking brands build meaningful connections with their audiences — in all the places art and the digital world touches people’s lives. I help uncover how brands should behave in an evolving creative landscape.
October 2012
- Present
New York, United States
The Barjon Group
Creative Director
I helped The Barjon Group make the connection between corporate, celebrity brands + consumers. We focused on delivering an unsurpassed variety of branding and creative support rooted in brand + business acceleration, innovation strategy + integrated solutions.
November 2011
- September 2012
Atlanta, Georgia, United States
Grand Hustle Records
Freelance Art Director
Oversaw the creation of varies promotions material for the label, which included flyers, poster, t-shirts and album artwork under the Hustle Gang label.
November 2012
- Present
Georgia, United States
Major League Baseball
Freelance Art Director
Oversaw the creation of original artwork inspired varies Major League Baseball
players both past and present to be use in varies campaigns or commercials.
players both past and present to be use in varies campaigns or commercials.
February 2013
- Present
California, United States
National Basketball Association
Freelance Art Director
Oversaw the creation of original artwork inspired varies National Basketball Association players both past and present to be use in varies campaigns or commercials.
May 2013
- Present
California, United States
National Football League
Freelance Art Director
Oversaw the creation of original artwork inspired varies National Football League players both past and present to be use in varies campaigns or commercials.
November 2012
- Present
Los Angeles, California, United States
The GO Agency
Freelance Graphic Designer
Designing in store promotional materials for varies companies such as Frigidaire.
January 2013
- March 2013
Georgia, United States
Interscope Records
Freelance Art Director
Designing album artwork and other promotional materials, such as flyers, posters and t-shirts.
July 2011
- March 2012
California, United States
Atlantic Records
Freelance Art Director
Oversaw the creation of album artwork and other promotional materials, such as flyers, posters and other assets under the Atlantic Records label.
November 2012
- Present
California, United States
BET
Freelance Graphic Designer
Designing the brand identity for on-air programs.
March 2012
- March 2012
New York, United States
Phantom Media Productions
Founder
I worked with brands in many verticals that allowed me to flex my creative muscle. We design amazing experiences that excite, inspire and emotionally engage audiences as they tell your story.
September 2008
- October 2011
Valdosta, Georgia, United States
Education
Valdosta State University
Bachelors of Fine Arts: Mass Media
August 2004
- May 2010
Valdosta, Georgia, United States
Valdosta State University
Associates Degree: Creative Writing
August 2004
- May 2010
Valdosta, Georgia, United States
Valdosta State University
Associates Degree: Graphic Design
August 2004
- May 2010
Valdosta, Georgia, United States
Skills
Adaptable,
Campaign Strategist ,
Design Direction,
Flexible,
Multi-tasking,
Photo Retouching,
Photographer,
Positive Attitude,
Radio Audio Editing,
Strong Work Ethic,
Video Camera Operator,
Video Editing,
Web Design,
Writing,
Skills
Operating Systems:
Mac / PC
Software:
Adobe Creative Suite
Avid / Final Cut
Microsoft Office
Web:
HTML / CSS / JQuery
Wordpress / Squarespace / Umbraco
Mac / PC
Software:
Adobe Creative Suite
Avid / Final Cut
Microsoft Office
Web:
HTML / CSS / JQuery
Wordpress / Squarespace / Umbraco