Ken Gutman

Group Creative Director

San Francisco, CA, USA
Bringing an entirely different point of view to the creative department.

For over twenty years I’ve lead teams and helped build world-class brands— practicing my craft as a creative, a leader, a mentor, and an influencer.

GutmanKen@gmail.com
415.420.0811

Work Experience

VMLY&R

Group Creative Director

Recruited to build and lead a content-creation department where there once was none.

• Converted a project-based shop into a full-service creative agency of record
• Leading creative teams who surprise and delight clients with their work
Creative highlights include patient and HCP rebranding for Ultomiris (rare disease), Opioid education for Narcan (opioid antagonist), Bavencio (oncology), Cognoa (behavioral health), Atara Bio (pre-launch T‑cell immunotherapies), and Tepmetko (oncology)
• Providing creative brilliance for Pedialyte (hydration) and Comirnty (The Pfizer Vaccine) TV spots and OLV
• Instrumental on numerous new business pitches/wins

Clients include: Abbott, Alexion, AstraZeneca, Cognoa, EMD Serono, and Pfizer
July 2020 - Present California, United States

Havas Worldwide

Creative Director

I became a leader—a trusted source to cultivate big ideas and win pitches.

• Grew Havas SF to be one of the premier healthcare creative agencies on the West Coast
• Led our teams to develop award-winning creative, including Enbrel (rheumatology), Tecentriq (oncology), Perjeta (breast cancer), and Herceptin (breast cancer)
• Oversaw the launches of Ocrevus (MS), Palynziq (rare disease), and Voxzogo (rare disease)
• Created award-winning social media campaigns for pharma brands

Clients include: Abbvie, Amgen, BioMarin, and Genentech
January 2015 - July 2020 California, United States

DDB

Copy Supervisor

Here, I learned how to become a creator without a net. And I flew!

• Spearheaded creative for a number of medical device brands, including continuous glucose monitoring (diabetes), catheter ablation (aFib), breast reconstruction (breast cancer), and cardiac stents (cardiology)

Clients include: Amgen, Biosense Webster, Clorox, Dexcom, and J&J
February 2013 - January 2015 San Francisco, California, United States

Kane & Finkel Healthcare Communications

Senior Copywriter

Kane & Finkel is a full-service healthcare agency specializing in Pharmaceutical, Biotech, Medical Device, Diagnostic, and Consumer Health Industry Sectors.

At K&F I am a driving force behind the creative of numerous pharmaceutical and biotech accounts. I am a skilled copywriter, equally capable at communicating complex scientific information to both healthcare professionals and consumers.
February 2004 - San Francisco, California, United States

ANG Newspapers

Copywriter

In-house copywriter, promoting eleven Bay Area daily publications through print, radio, online, and broadcast media.
August 2000 - February 2004 California, United States

American Medical Response

Emergency Medical Technician

Delivering critical medical treatment and rapid ambulance transportation to victims of illness and injury. 9-1-1 emergency provider for Contra Costa County (California).
July 1997 - November 2001 California, United States

Education

Chapman University

Bachelor of Arts: Advertising and Marketing

1993 - 1997 California, United States

Miami Ad School

Creative Director Program

Awards

Web Health Awards

GOLD: Voices in PAH (VoicesInPAH.com) created for Gilead Sciences

2011

Web Health Awards

SILVER: Letairis.com created for Gilead Sciences

2011

Web Health Awards

BRONZE: Insights Food and Fluid Daily Diary App created for Gilead Sciences

2011

Rx Club Awards

Award of Excellence: Voices in PAH (VoicesInPAH.com)

2010

Rx Club Awards

Award of Excellence: Insights Food and Fluid Daily Diary App

2010

Rx Club Awards

Award of Excellence: Epilepsy Classroom (EpilepsyClassroom.com) created for UCB

2009

IN-AWE Awards

BRONZE: BeatTheBSI Campaign created for Gilead Sciences

2009

Skills

Brand Building, Brand Identity, Concept Development, Consumer Advertising, Copywriting, Creative Director, Digital, Healthcare, Interactive, Leadership, Social, Strategy, Video,

Notable Skills

• Fun with words, letters, numbers • Calm, cool, and funny
• Print, video, web, App, and digital based communication
• Product branding / re-branding • Campaign development
• Detail aids / sales aids • Web content development
• Patient education • Trade show booth and materials
• TV and OLV