Ken Gutman
Group Creative Director
San Francisco, CA, USA
415-420-0811
be.net/kengutman
Bringing an entirely different point of view to the creative department.
For over twenty years I’ve lead teams and helped build world-class brands— practicing my craft as a creative, a leader, a mentor, and an influencer.
GutmanKen@gmail.com
415.420.0811
For over twenty years I’ve lead teams and helped build world-class brands— practicing my craft as a creative, a leader, a mentor, and an influencer.
GutmanKen@gmail.com
415.420.0811
Work Experience
VMLY&R
Group Creative Director
Recruited to build and lead a content-creation department where there once was none.
• Converted a project-based shop into a full-service creative agency of record
• Leading creative teams who surprise and delight clients with their work
Creative highlights include patient and HCP rebranding for Ultomiris (rare disease), Opioid education for Narcan (opioid antagonist), Bavencio (oncology), Cognoa (behavioral health), Atara Bio (pre-launch T‑cell immunotherapies), and Tepmetko (oncology)
• Providing creative brilliance for Pedialyte (hydration) and Comirnty (The Pfizer Vaccine) TV spots and OLV
• Instrumental on numerous new business pitches/wins
Clients include: Abbott, Alexion, AstraZeneca, Cognoa, EMD Serono, and Pfizer
• Converted a project-based shop into a full-service creative agency of record
• Leading creative teams who surprise and delight clients with their work
Creative highlights include patient and HCP rebranding for Ultomiris (rare disease), Opioid education for Narcan (opioid antagonist), Bavencio (oncology), Cognoa (behavioral health), Atara Bio (pre-launch T‑cell immunotherapies), and Tepmetko (oncology)
• Providing creative brilliance for Pedialyte (hydration) and Comirnty (The Pfizer Vaccine) TV spots and OLV
• Instrumental on numerous new business pitches/wins
Clients include: Abbott, Alexion, AstraZeneca, Cognoa, EMD Serono, and Pfizer
July 2020
- Present
California, United States
Havas Worldwide
Creative Director
I became a leader—a trusted source to cultivate big ideas and win pitches.
• Grew Havas SF to be one of the premier healthcare creative agencies on the West Coast
• Led our teams to develop award-winning creative, including Enbrel (rheumatology), Tecentriq (oncology), Perjeta (breast cancer), and Herceptin (breast cancer)
• Oversaw the launches of Ocrevus (MS), Palynziq (rare disease), and Voxzogo (rare disease)
• Created award-winning social media campaigns for pharma brands
Clients include: Abbvie, Amgen, BioMarin, and Genentech
• Grew Havas SF to be one of the premier healthcare creative agencies on the West Coast
• Led our teams to develop award-winning creative, including Enbrel (rheumatology), Tecentriq (oncology), Perjeta (breast cancer), and Herceptin (breast cancer)
• Oversaw the launches of Ocrevus (MS), Palynziq (rare disease), and Voxzogo (rare disease)
• Created award-winning social media campaigns for pharma brands
Clients include: Abbvie, Amgen, BioMarin, and Genentech
January 2015
- July 2020
California, United States
DDB
Copy Supervisor
Here, I learned how to become a creator without a net. And I flew!
• Spearheaded creative for a number of medical device brands, including continuous glucose monitoring (diabetes), catheter ablation (aFib), breast reconstruction (breast cancer), and cardiac stents (cardiology)
Clients include: Amgen, Biosense Webster, Clorox, Dexcom, and J&J
• Spearheaded creative for a number of medical device brands, including continuous glucose monitoring (diabetes), catheter ablation (aFib), breast reconstruction (breast cancer), and cardiac stents (cardiology)
Clients include: Amgen, Biosense Webster, Clorox, Dexcom, and J&J
February 2013
- January 2015
San Francisco, California, United States
Kane & Finkel Healthcare Communications
Senior Copywriter
Kane & Finkel is a full-service healthcare agency specializing in Pharmaceutical, Biotech, Medical Device, Diagnostic, and Consumer Health Industry Sectors.
At K&F I am a driving force behind the creative of numerous pharmaceutical and biotech accounts. I am a skilled copywriter, equally capable at communicating complex scientific information to both healthcare professionals and consumers.
At K&F I am a driving force behind the creative of numerous pharmaceutical and biotech accounts. I am a skilled copywriter, equally capable at communicating complex scientific information to both healthcare professionals and consumers.
February 2004
-
San Francisco, California, United States
ANG Newspapers
Copywriter
In-house copywriter, promoting eleven Bay Area daily publications through print, radio, online, and broadcast media.
August 2000
- February 2004
California, United States
American Medical Response
Emergency Medical Technician
Delivering critical medical treatment and rapid ambulance transportation to victims of illness and injury. 9-1-1 emergency provider for Contra Costa County (California).
July 1997
- November 2001
California, United States
Education
Chapman University
Bachelor of Arts: Advertising and Marketing
1993
- 1997
California, United States
Awards
IN-AWE Awards
BRONZE: BeatTheBSI Campaign created for Gilead Sciences
2009
Skills
Brand Building,
Brand Identity,
Concept Development,
Consumer Advertising,
Copywriting,
Creative Director,
Digital,
Healthcare,
Interactive,
Leadership,
Social,
Strategy,
Video,
Notable Skills
• Fun with words, letters, numbers • Calm, cool, and funny
• Print, video, web, App, and digital based communication
• Product branding / re-branding • Campaign development
• Detail aids / sales aids • Web content development
• Patient education • Trade show booth and materials
• TV and OLV
• Print, video, web, App, and digital based communication
• Product branding / re-branding • Campaign development
• Detail aids / sales aids • Web content development
• Patient education • Trade show booth and materials
• TV and OLV