Kenavanh PHOMMASENE
Creative Product Director | Product Designer
Cologne, GermanyI am a creative, specialized in brand strategy, product design and product development.
My job is to help your company bring products on the market with the best design and user experience possible, from the first brief to the final prototype.
With more than 10 years in the sports industry, I had the pleasure to be part of international teams from various sizes and backgrounds. I have adapted myself to different work organisations and strategies, and worked closely with factories all over the globe.
My job is to help your company bring products on the market with the best design and user experience possible, from the first brief to the final prototype.
With more than 10 years in the sports industry, I had the pleasure to be part of international teams from various sizes and backgrounds. I have adapted myself to different work organisations and strategies, and worked closely with factories all over the globe.
Work Experience
@kenavanh.design
Freelance Creative | Brand Design & Product Design
Partnering with international brands and entrepreneurs to create strong brand identities and user-focused products. Together we build a full system of design elements (visual, verbal, experience) to meet customer's need and create genuine user engagement through a thoughtful brand relationship.
Clients:
• VIIKK
• FLEX Handwear
• Polibé
• VELP Agentur
• Spectral Racing
UX/UI Projects:
• Healthora App
- user research
- wireframes, prototypes
- information architecture
Services:
• Brand Design & Strategy (identity, guidelines, logo & iconography)
• UX / UI
• Product Design (soft, hard)
• Project Management
Skills: Industrial Design · Mockups · Visual Communication · Illustration · 3D · Consumer Products · Logo Design · Branding & Identity
Clients:
• VIIKK
• FLEX Handwear
• Polibé
• VELP Agentur
• Spectral Racing
UX/UI Projects:
• Healthora App
- user research
- wireframes, prototypes
- information architecture
Services:
• Brand Design & Strategy (identity, guidelines, logo & iconography)
• UX / UI
• Product Design (soft, hard)
• Project Management
Skills: Industrial Design · Mockups · Visual Communication · Illustration · 3D · Consumer Products · Logo Design · Branding & Identity
April 2022
-
Germany
RUFF CYCLES GmbH
Creative Product Director
RUFF CYCLES is an independent and authentic bicycle brand, based in Regensburg, Germany.
Rider-owned, the company is known for its dedication in making custom frames and complete bikes and e-bikes with a unique look!
With the all-around 20in. "Lil'Buddy", the retro and elegant 26in. "Ruffian" and the stylish commuter "Biggie", the brand quickly made a name for itself in the bike business.
RUFF CYCLES frames and components are handcrafted in their own ISO-certified manufacturing facilities. RUFF CYCLES, being a subsidiary company of the GS Group, has more than a decade of experience in the bicycle frame manufacturing business and is also building frames for well-known performance mountain-bike brands.
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Job Description:
Working side by side with the CEO on the design strategy and product launch agenda. Functional management with production and marketing.
Handling development and negotiation with suppliers. Managing the company design language and piloting its application.
Missions :
• strategic rebranding: new company logo and corporate identity
• leading the design & development of the new bike “BIGGIE” & its after-market accessories (mudguards, bags...)
• co-piloting the new collections schedule and product catalog update
Rider-owned, the company is known for its dedication in making custom frames and complete bikes and e-bikes with a unique look!
With the all-around 20in. "Lil'Buddy", the retro and elegant 26in. "Ruffian" and the stylish commuter "Biggie", the brand quickly made a name for itself in the bike business.
RUFF CYCLES frames and components are handcrafted in their own ISO-certified manufacturing facilities. RUFF CYCLES, being a subsidiary company of the GS Group, has more than a decade of experience in the bicycle frame manufacturing business and is also building frames for well-known performance mountain-bike brands.
_
Job Description:
Working side by side with the CEO on the design strategy and product launch agenda. Functional management with production and marketing.
Handling development and negotiation with suppliers. Managing the company design language and piloting its application.
Missions :
• strategic rebranding: new company logo and corporate identity
• leading the design & development of the new bike “BIGGIE” & its after-market accessories (mudguards, bags...)
• co-piloting the new collections schedule and product catalog update
September 2020
- March 2022
Germany
Wemakethings GMBH
Product Designer & Manager
WeMakeThings is a rider-owned German bicycle company created in 1996.
The company has built a solid reputation in the bike industry over the last 20 years, developing high-end complete bikes and proven quality parts, tested and approved by the best riders in the world.
Wemakethings offers one of the strongest brand portfolio in the BMX industry, with internationally acclaimed brands such as Wethepeople, Eclat, Radio Bikes, Radio Raceline, Salt, Salt+, Bombtrack, and Fuse Protection.
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Responsibilites:
• bikes: product range graphic and color strategy, OEM and AM models
• parts & accessories: ideation, sketches, 2D and 3D cad, process choices
• soft products (protections, bags, clothing): moodboards, product design, tech packs
• network: teamwork with CEO, sales, marketing, graphic designers and freelancers
• product development/management: daily communication with international partners and manufacturers
• product testing and validation: in the streets and skateparks with our team riders
Know-how and expertise:
• technical drawing proofing & validation
• knowledge of the bike industry standards (suppliers & factories)
• international factories network: Europe, Asia
Main Projects:
2020
- Wethepeople: pro flight bag design & development
- Radio Raceline: complete OEM bike range graphic identity (18 bikes)
2019
- Radio Raceline: alloy and carbon aftermarket frames
- Radio Raceline: race pants and jerseys
- Fuse Protection: gloves complete range design & development (6 products)
- Salt: new packaging guideline
2018
- Fuse Protection: new helmets colorways and graphics
- Wethepeople / Radio: OEM parts branding tech packs
The company has built a solid reputation in the bike industry over the last 20 years, developing high-end complete bikes and proven quality parts, tested and approved by the best riders in the world.
Wemakethings offers one of the strongest brand portfolio in the BMX industry, with internationally acclaimed brands such as Wethepeople, Eclat, Radio Bikes, Radio Raceline, Salt, Salt+, Bombtrack, and Fuse Protection.
_
Responsibilites:
• bikes: product range graphic and color strategy, OEM and AM models
• parts & accessories: ideation, sketches, 2D and 3D cad, process choices
• soft products (protections, bags, clothing): moodboards, product design, tech packs
• network: teamwork with CEO, sales, marketing, graphic designers and freelancers
• product development/management: daily communication with international partners and manufacturers
• product testing and validation: in the streets and skateparks with our team riders
Know-how and expertise:
• technical drawing proofing & validation
• knowledge of the bike industry standards (suppliers & factories)
• international factories network: Europe, Asia
Main Projects:
2020
- Wethepeople: pro flight bag design & development
- Radio Raceline: complete OEM bike range graphic identity (18 bikes)
2019
- Radio Raceline: alloy and carbon aftermarket frames
- Radio Raceline: race pants and jerseys
- Fuse Protection: gloves complete range design & development (6 products)
- Salt: new packaging guideline
2018
- Fuse Protection: new helmets colorways and graphics
- Wethepeople / Radio: OEM parts branding tech packs
September 2018
- August 2020
Germany
Decathlon
Packaging Design Engineer
I am in charge of the packaging of +150 products : lights, locks, bags, bells, clothes, helmets...
I cover a wide range of materials : paper, flat & corrugated cardboard, polybags, stickers, blisters.
Thanks to many factory visits, I also have a good knowledge of many product & packaging process : offset & digital printing, serigraphy, folding machines, plastic injection, thermoforming, mould making...
My job & skills :
· Packaging design, development and industrialization : from brief to prototype and from factory to the stores.
· Worldwide project management : China, Taiwan, Eastern and Western Europe, North Africa
· Art direction, 2D and 3D modeling, legal compliance, workshops
I cover a wide range of materials : paper, flat & corrugated cardboard, polybags, stickers, blisters.
Thanks to many factory visits, I also have a good knowledge of many product & packaging process : offset & digital printing, serigraphy, folding machines, plastic injection, thermoforming, mould making...
My job & skills :
· Packaging design, development and industrialization : from brief to prototype and from factory to the stores.
· Worldwide project management : China, Taiwan, Eastern and Western Europe, North Africa
· Art direction, 2D and 3D modeling, legal compliance, workshops
February 2011
- July 2018
Lille, France
Education
Languages
English (Advanced),
German (Advanced),
Spanish (Conversational),
Chinese (Beginner),
Skills
Adobe Illustrator,
Adobe Lightroom,
Adobe Photoshop,
ArtiosCAD,
Design,
Design Strategy,
Drawing,
Engineering,
Figma,
Indesign,
Keyshot,
Packaging,
Packaging Design,
Product Design,
Product Development,
Product Management,
Prototyping,
Rhinoceros3d,
Sketch,
Ux,