Showcase & Discover Creative Work

Kelly Fite

Preferred Freelance Designer, Loyola Marymount University

San Diego, CA, USA
Work Experience
Los Angeles, CA, USA
Aug 2009Sep 2012
Web and New Media Production
› participated as member of LMU magazine creative staff responsible for semi-annual printed issues and regularly updated web material that functions as the magazine’s electronic version
› conceptualized, developed and produced web exclusive material to enhance interest in featured stories existing within the print version of LMU magazine
› served as project lead/digital story teller to multiple areas of the electronic magazine, managed project time lines, collaborated with creative counterparts, drafted creative briefs, researched university archival materials, produced audio slide shows and graphics, edited visuals to appropriate web length experience
› cultivated fresh and interactive presentation strategies to deliver re-purposed print content online while challenged by limitations of the site’s CMS
› story boarded and art directed key magazine video/photo shoots
› built LMU Update, a monthly electronic newsletter for LMU magazine that drives viewers
to content published on the magazine’s web site in between printed issues
› refreshed and maintained LMU magazine components experienced through the official university iPad app
Los Angeles, CA, USA
Oct 2002Jun 2009
Graphic Designer
› one of two designers for major university publications in areas of student recruitment,
institutional advancement, and alumni community development
› modified, exported and managed digital files uploaded to the university’s identity web site that feeds branding guidelines and production support to the greater LMU community
› partnered with in-house web managers for design critiques and creative direction of
various institutional micro sites
› initiated and maintained relationships with photographers, illustrators, external graphic
designers and mail fulfillment vendors on an as-needed basis
› active member of 2010 working group that implemented the major initiative to re-brand and re-design the university magazine in a print, electronic and mobile format
› substantial role on 2007 web project committee formulated to re-design and advance the informational architecture of the university’s home page; worked closely with in-house creative staff to capture award winning visuals for the institution’s primary marketing vehicle
› notable participant in a 2003 comprehensive visual re-branding project that implemented a new institutional logo; worked to create a tiered system for use across a broad range of campus entities; built consensus for new visual identity among key stakeholders; enforced policies of visual identity university-wide
Education
Pasadena, CA, USA
 
Los Angeles, CA, USA
 
Carson, CA, USA
 
B.A. Graphic Design
Major in Graphic Design
Minor in Art History
Skills
 
Adobe Digital Publishing Suite, Apple ILife'11, Drupal, IBooks Author 2.0, Mac OSX, Wordpress