Serving as a design lead I focus on understanding the unique motivations of customers in order to deliver innovative solutions to the business challenges within each software project.

Designing and directing an elegant and meaningful user experience for the forthcoming corporate Web site, by consistently advocating for the site user while delivering on clear business objectives. These responsibilities include:

• Build and maintain the UX library
• Design entry points for key business initiatives
• Lead the content strategy including:
- Editorial Strategy
- Voice and Tone Guideline
- Editorial Calendar
- Editorial Work-flow
- Style Guide
- Content Analysis
- Taxonomy
- Migration Plan
- Content Templates
- Descriptive Metadata
- Content Modeling for Content Types
- Task Analysis
• Lead the information architecture strategy
• Operate as the business owner and business liaison
• Build and prototype front-end pages that incorporate valid, semantic, progressively enhanced, search engine optimized, rich-snippet friendly markup (HTML5, CSS, jQuery)
• Provide feature definitions and specifications for development

Other Responsibilities Include:

• Key member of the Innovation Task Force within the business, which tackles a variety of design challenges, within and outside of the company. Tasked with doing both quantitative and qualitative research for a variety of projects as well as leading small teams through the innovation process.

• Design prototypes and production ready interfaces for key projects throughout the business

Partnered with dozens of U.S. Senators and U.S. Representatives in building effective Web solutions; several of which have resulted in awards from the Congressional Management Foundation. While working with individuals from Capital Hill, I've helped successfully launch Committee Web sites as well as The Office of Thrift Supervision's new Web site.

Operated as the lead creative, and user experience director for the “Mike Huckabee for President, 2008” Web site. My design and usability approach resulted in a consistent rating for Governor Huckabee’s site as one of the most usable Presidential campaign sites from independent technology experts, and at the height of his popularity, the Web site generated more traffic than any other candidate’s site across party lines (according to hitwise.com).

Designed the University of South Florida’s library Web site which was awarded the best library site in the State of Florida.

Manage a small creative team that was known for delivering exceptional work; on time and in scope.

Effectively managed the organization’s merger including new brand development, marketing strategies and Web launch. The Web development included taking the organization from a proprietary, non-scalable back-end to a dynamic, scalable CSS based site. Also managed on-time delivery of over 200 print jobs in under six months.

Creatively directed two major organization-wide campaigns including all branding, marketing and communication pieces.

Established strong brand recognition within the community through developing a strong and effective communication strategy, both off-line and on-line.

Developed and deployed the new corporate Web site from the ground up resulting in 500,000 unique visits within the first month of the launch.

Managed and directed the marketing efforts that helped contribute to the 50% member growth rate in 2005.

Successfully led the multi-departmental Web team in a re-launch of the University's Web site that produced a significant increase in usability and exposure. This project focused on re-establishing a solid and predictable brand experience that reinforced the University's marketing efforts.

Provided key leadership for content authors by inspiring ownership and creativity.

Coordinated and led content management system upgrade.

Developed and monitored successful on-line marketing strategies.

Integral member of the University marketing department providing a new level of graphic and web design for over thirty internal University departments. Liaison between University departments and local print shops and vendors, ensuring quality and integrity for all pieces representing the University in the highest industry standards.

Art direction for the award winning quarterly University Magazine.

Establish and maintain strong relationships with all departments on campus.

Assist in developing marketing strategies and ads for admission recruiters and advancement department.

Designed, developed, and delivered a stable, scalable, functional Web site.

Trained departments and users across campus in maintaining and updating their Web content.

Assisted University departments with troubleshooting and updating current pages.

Established and promoted a strong, consistent University identity on the Web.

Developed a promotional strategy for the University's Web sites.

Inspired ownership across campus for all departments' site development and maintenance.

Completed an intensive graphic design apprenticeship that resulted in a diverse range of support including: creative page layouts, ad slicks, department Intranet, internal company communication pieces and research.