Kathrin Laser

Designer

New York, NY, USA
As a multidisciplinary designer & creative, I am constantly driven and motivated to redefine every project's digital and traditional landscape. Self-motivated, adaptable, and highly collaborative in an ever-changing evolving environment, I'm always looking to improve the user experience while pushing things further and seeking the unexplored. Through my previous experience at advertising/ media agencies in-house and as a freelancer, I am very familiar with the mindset necessary for taking ownership of and executing high-quality products while keeping the complexity of the user experience streamlined. My work spans all types of graphic design, from web- and user interface design to print design and visual brand identity.

Throughout the years, I've worked and collaborated with a diverse range of clients and brands across multiple disciplines from brand creation to executing high-quality, memorable digital and experimental content and campaigns for premium high-end brand experiences using traditional and new formats across a variety of channels.

I'm fostering my passion for storytelling by writing, filming, and directing.

Work Experience

Designer/Founder

http://www.laser.nyc
http://updates.laser.nyc/
January 2014 - Present New York, New York, United States

Aria Exchange

Creative Director

Branding of all ARIA Exchange creative, digital and visual marketing assets, and event marketing/collateral. Motion designs, concepts, and storyboards for the sports culture-driven NFTs. Implemented creative ideas and thoughts quickly, laterally, independently, or collaboratively. Branding of all ARIA Exchange creative, digital, and visual marketing assets, and event marketing/collateral. Motion designs, concepts, and storyboards for the sports culture-driven NFTs. Implemented creative ideas and thoughts quickly, laterally, independently, or collaboratively.…see more
Skills: User Experience Design (UED) · Web Development · Visual Storytelling · After Effects · Art Direction · Social Media · Branding & Identity
October 2021 - July 2022 Los Angeles, California, United States

Droga 5

Digital Art Director

www.athenos.com
https://apps.facebook.com/uniceftapproject/
https://www.thunderclap.it/en
https://www.puma.com/footballclub/us/en
http://www.birdseyemail.com/
Spotify
Belvita
Puma 100 Metre Tumbler
Hennessy
Coke Zero
Kraft Foods
April 2013 - December 2013 New York, United States

Huge

Senior Visual Designer

Target
Quantas
Barneys
Lowe
April 2011 - April 2012 New York, New York, United States

Coach

Senior Art Director

Guided the brand's vision through collaboration with strategy and marketing teams to reinvent the customer experience and create transformative digital interfaces, marketing strategies, and future innovations. Executed marketing designs, with an advanced understanding of what makes content engaging and successful across platforms and audiences.Guided the brand's vision through collaboration with strategy and marketing teams to reinvent the customer experience and create transformative digital interfaces, marketing strategies, and future innovations. Executed marketing designs, with an advanced understanding of what makes content engaging and successful across platforms and audiences.…see more
Skills: Mobile Design · Visual Storytelling · Motion Design · Art Direction · Illustration · Social Media · Photography
February 2014 - September 2021 New York, New York, United States