Design Thinking Ambassador
Innovation
User Research

Notable projects:
Golfswell system (startup)
Lolly Wooly Doodle app
MasterCard mobile apps
McCormick for Chefs website

To ensure producing the best and the right product by collaborating with product strategists and developers to establish personas, user stories and experience flow, producing IA/wireframes to communicate user experience flow and documentation for development reference, and researching user behavior of related industry and products to create effective user experience.

Established and grew a digital team to extend on the full service for the agency by overseeing all interactive projects, coordinate design and development resources, researching technology-driven ideas, concept mockup, new business development, digital marketing, and project management.

Helped launch of Cityville2 on Facebook and multiple game features with UI mockups and implementations.

Prototyping a social card game with the India studio and an invest and express game with the local Baltimore studio for mobile devices.

Built concept pitch for varies Windows Phone 7.5+ and Windows 8 apps in partnership with the Microsoft evangelists team.

Demonstrated high-level organization and easy-to-use user interface for websites, web applications for desktop and mobile experience through wireframing and prototyping exercise.

Designed websites that are esthetically appealing to targeted audience and adhesive to business branding, with technology-enhanced tools for sophisticated
user experience.

Provided supporting graphics to marketing materials used on web and print media.

Notable clients include Microsoft, MasterCard, National Institute of Health, California Dental Association, National Endowment for Financial Education, Intouch Ministries, and more.

Graduated Cum Laude

Vice-President, AIGA, 2005-06