Showcase & Discover Creative Work

karen j

digital art director + designer

212 380 8444
Creative expertise in retail and brand marketing for global companies like Gap Inc., Saks, Limited Brands, and Condé Nast. Fluent in visual design with a focus on UX. Passionate about building and evolving a strong product/brand.
Specialties
design direction, redesign, brand development, fashion, editorial/copy direction, publishing, and delivering dev-friendly design
Experience
San Francisco, CA, USA
2009Present
( independent )
ui / ux / visual designer
sample projects + roles
. .

SWIRL : 2014
Freelance art direction and design of rich media banners for Walmart account.

SEQUENCE : 2014
Created redlines and assets for GAP brand loyalty app in responsive web and native formats.

DRESS CODE : 2014
Design and direction of men's fashion guide launch (ongoing project).

WALMART LABS : 2013
Developed responsive design concepts for walmart.com Tire Finder.

JAWBONE : 2013
Produced visual/UI assets and documentation for launch of fitness mobile app UP on Android.

VEEVA SYSTEMS : 2012
Created visual/UI designs of new features, enhancements, and usage guidelines for life sciences web app Vault.

PEARL.COM : 2012
Iterated on user-focused product initiatives to engage users on expert answer site JustAnswer.

SKAVA : 2011
Developed product concepts, mockups, and graphics for ecommerce web and mobile apps (clients: Gap, Sears, Macy's, Bloomingdale's).

LONELY PLANET : 2010-2011
Created sales and event collateral for travel guide book and digital media publisher.

SAKS FIFTH AVE : 2010
Designed prototype refresh of Little Black Card membership rewards microsite.

BARE ESCENTUALS : 2010
Collaborated on conceptual designs for email, web pages, display/banner ads.


additional clients : 2009-2013
. .
BMC SOFTWARE, NOISE SF, EVOLUTION BUREAU, VF CORPORATION, LESTERS, THEORY ASSOCIATES, STELLA & DOT, TRAVELSMITH, GAP INC., CAVICHI
San Francisco, CA, USA
Jun 2007Jun 2008
Gap Inc.
senior design manager
New York, NY, USA
20042007
KJNY
design director
New York, NY, USA
20022004
conde nast
art director
New York, NY, USA
20012002
conde nast
senior designer
Education
New York, NY, USA
 
PARSONS SCHOOL OF DESIGN
BFA
Skills
 
Art Direction, Brand Development, Campaign Development, Copy Editing, Design Direction, Direct Mail, Ecommerce, Editorial Direction, Email Design, Fashion, HTML, Integrated Marketing, Interaction Design, Photo Editing, Photo Shoots, Publishing, Rebranding, Redesign, Redlines, Retail, Social Media, User Experience, User Interface Design, Visual Design, Wireframes
Technical Skills
MAC + PC: Photoshop, Illustrator, InDesign, HTML, CSS, Fireworks, WordPress, PowerPoint, Balsamiq, experienced in Agile Scrum