Kara Scott

Art Director | Graphic Designer | Charismatic Creative

Cincinnati, OH, USA
I am a creative, passionate visual problem-solver with 12 years of graphic design and branding experience. Described as a “charismatic creative” by my colleagues, I deliver a high level of energy, professionalism, and stunning, strategic design that delights clients across all customer experience touch points.

Work Experience

Kara Scott Design

Founder

Freelance graphic design studio that delivers strategic and creative design solutions and brand experiences that delight clients and their customers.

• Lead all creative from concept to completion on time and on budget.
• Maintain excellent client relationships and advise clients on branding and design best practices.
• Manage estimates and invoices.
• Partner with freelancers and vendors.
• Client work includes Procter & Gamble, Cintas, and Contemporary Dance Theater.
April 2005 - Present Cincinnati, Ohio, United States

Hobsons

Graphic Design & Brand Specialist (Senior Designer)

In-house brand team at a global education technology company that enables institutions to improve college and career planning, admissions and enrollment, and student success and advising.
• Developed and supported a global company brand refresh, an initiative which consisted of strategy, distribution, and maintenance of a brand toolkit of hundreds of creative assets and templates to 1,000 employees in 10 office locations worldwide.
• Served as a brand steward and go-to resource for creative leadership and design strategy.
• Led the design refresh of international print and digital marketing communication projects from concept to completion and ensured deliverables were fulfilled on time and on budget.
• Led the design of creative deliverables for 3 annual users conferences for 2 1/2 years.
• Art directed photo shoots to develop a proprietary brand image library of more than 1,000 images.
• Championed the implementation of Redbooth, a project management tool, which provided a central space for team communication, collaboration, and task management, and trained nearly 15 teammates on its use.
• Nominated for H’Oscars 2014 Team of the Year Award and H’Oscars 2015 Global Brand Equity Award.
October 2014 - March 2017 Cincinnati, Ohio, United States

Hobsons

Design Marketing Coordinator

In-house higher education marketing team. Same company description as in Hobsons position above.

• Brainstormed creative marketing campaign ideas and managed all creative elements.
• Designed creative higher education marketing communications and sales tools.
• Learned Eloqua, a marketing automation platform, and designed dozens of landing pages and emails.
• Partnered with Content Marketing Coordinator in writing creative copy and proofreading.
• Championed the launch of A/B email testing together with Database Marketing Coordinator which enabled the team to glean customer insights and more effective ways to increase open and click-through rates.
February 2013 - September 2014 Cincinnati, Ohio, United States

Redmark Agency

Art Director & Associate Art Director

Boutique brand and marketing agency of strategic creatives who are obsessed with producing results that impact brands and bottom lines.

• Managed Bundy Baking Solutions account, the agency’s primary revenue-generating account, which included serving as lead designer and brand steward for 6 Bundy brands and its sister company, USA Pan, and providing daily client services and project management.
• Helped pitch and win new business with Verallia/Saint-Gobain Containers, which led to several new projects and revenue for the agency.
• Implemented a brand refresh for the Madison Scouts Drum and Bugle Corps, which resulted in re-engaged fan interest and a significant increase in both merchandise sales and patron support.
• Designed brand identities and print and digital marketing communications from concept to completion.
• Directed and collaborated with interns, freelancers, and vendors.
• Additional clients included Procter & Gamble, BIOSTART, Incline Brewing, Gravy, and McConnell Dentistry.
April 2008 - August 2012 Cincinnati, Ohio, United States

University Of Cincinnati

Academic Health Center Public Relations and Communications Art & Design Department Student Assistant

In-house art and design department within a service center offering an extensive range of design, duplicating, photographic, and video resources to the university community and beyond.

• Designed medical presentation posters, in-house marketing collateral, and department signage.
• Printed and laminated large format graphics with little error, saving the department time and material costs.
• Trained and mentored 5 Art & Design student assistants, some of whom also became trainers.
October 2004 - August 2007 Cincinnati, Ohio, United States

Kolar Design

Graphic Design Co-op

Multidisciplinary visual communication and environmental design agency that thinks outside the box to design innovative, people-focused solutions for its clients’ success.

• Designed environmental graphic design systems, brand identities, advertisements, and marketing collateral.
• Clients included Architectural Foundation of Cincinnati, Cincinnati Design Awards, and Georgetown Company.
January 2007 - March 2007 Cincinnati, Ohio, United States

Interbrand Design Forum

Graphic Design Co-op

Retail environmental design agency that creates unforgettable retail experiences that stay with customers long after they leave the store.

• Participated in competitor research, naming, design, and client presentations in collaboration with graphic and interior designers and store planners to develop The Andersons Market brand identity and retail space.
• Additional clients included Harrah’s, Horseshoe Casino, Donatos, Calphalon, and Nebraska Furniture Mart.
December 2005 - September 2006 Dayton, Ohio, United States

Tin Box Studio

Graphic Design Co-op

Boutique design studio specializing in developing attention-grabbing graphics, corporate marketing, and promotional materials.

• Designed brand identities, marketing collateral, book covers, and studio promotional materials.
• Clients included LexisNexis, Valentine Research, B-books, and Goettsch International.
June 2005 - September 2005 Cincinnati, Ohio, United States

Deskey

Graphic Design Co-op

Brand and package design agency that creates powerful connections between brands and customers.

• Participated in research and design for Millstone Coffee Company brand identity refresh and Deskey KidsView™ brand identity, as well as supported design of packaging and in-store displays.
• Additional clients included Crest, Luvs, Pepto Bismol, Jack Link’s, and Bush’s Baked Beans.
June 2004 - March 2005 Cincinnati, Ohio, United States

University Of Cincinnati

Gallery Monitor, College of Design, Architecture, Art & Planning

• Maintained artwork security.
• Greeted guests.
• Opened and closed gallery.
January 2004 - June 2004 Ohio, United States

Education

University Of Cincinnati College Of Design, Architecture, Art, And Planning

Bachelor of Science in Graphic Design

GPA 3.75/4.0
Cum Laude, Honors Diploma, Dean’s List
Participated in Professional Practice Program (Program that enables students to alternate quarters of academic study with graphic design industry experience through co-op)

The College of Design, Architecture, Art, and Planning at the University of Cincinnati has as its primary mission the creation of a better visual and design environment. Through excellence in educational programs, research, creative works, and service to the community, the faculty, the students, and administrative officers of DAAP are dedicated to achieve this mission.
September 2002 - June 2007 Cincinnati, Ohio, United States

Greenville Senior High School

High School Diploma

GPA 4.35/4.0
Class Rank 21/277
Summa Cum Laude, Honors Diploma
Participated in Post Secondary Enrollment Option Program (Program permitting high-school students to simultaneously earn college credit and high school graduation credit through college coursework)

Greenville City Schools believes in honoring the traditions of our school and community as we build for the future. The focus on instruction and student achievement with the goal of continuous progress is constant.
August 1998 - June 2002 Greenville, Ohio, United States

Languages

English (Native),
Spanish (Beginner),

Awards

Hobsons

H'Oscars Nominee - Global Brand Equity Award

2015

Hobsons

H'Oscars Nominee - Higher Education Team of the Year

2014

Skills

Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Photography, Proofreading, Advertising, Art Direction, Branding, Copy Writing, Crafting, Drawing, Eloqua, Email Design, Environmental Graphic Design, Graphic Design, Identity, Logo Design, Mac OS, Marketing Communications, Microsoft Office, Microsoft Windows OS, Package Design, Painting, Project Management, Proofreading, Social Media, Video Graphics, Web Design,