• Designed and built email marketing using platforms like Hubspot, Constant Contact and similar.
• Led the production of existing concepts to provide complete deliverables, creating style/brand guides and templates
where applicable.
• Applied brand identity systems, typography, photography, color, and other visual elements appropriately to create innovative solutions that meet user and business needs.
• Collaborated with the marketing team to complete projects and initiatives before deadlines.
• Designed and built responsive digital campaign assets, including landing pages.
• Leveraged the latest tools and methodologies allowing for both precision and efficiency.
• Worked with digital team to ensure best practices are implemented with each project and task.
• Worked with cross-functional teams to execute digital lead and demand generation omni-channel campaigns.
• Provided recommendations and execute on improvements to Realty ONE Group’s web properties effortless communication and successful delivery of the product.

• Day to day responsibilities include Social Media design request, quick design edits based on client feedback, creating presentations for pitch work.
• Products I worked on in collaboration with a team of product designer, developers – Rockefeller Center, Netflix, Lumiere, Whistle.
• Create motion graphic for different pruduct design features.
• Work collaboratively with UX/UI designers, product managers and developers for a finsihed product.

• Worked as a visual reporter/senior graphic designer on a full time contract basis through the 2020 election cycle.
• Created social media content (static and animated gifs) on the current affairs of the country (COVID19) and stories concerning
the US president.
• Created digital and creative experience from ideation through execution – which included building optimized landing pages, banners, and display ads to drive consumers to VOTE.
• Pitched ideas and concepts on weekly team meetings
• Oversaw and guided junior designers in everyday tasks
• Worked on establishing a new brand logo/website/brand guideline for Peoples Power Grab (PPG) - ACRONYM’S online voter registration and mobilization program, which later on lead to creation of graphics and social media content for the same

PRIMARY ELCETIONS 2018: Pitched design ideas for various senate races to the client services team. Created design concepts for print mailers, walk cards, door hangers for several democratic candidates running for office. Oversaw project workflow from brief through content production to final delivery. Mentored junior designers on the job. Worked on day to day creative operations.

Created a 360-degree cohesive looking brand campaign for INSITU Dance Festival. Designed the INSITU 2018 logo and created a collection of brand assets – Posters, postcards, direct mailers, business cards, print and digital banners, a festival program booklet, weekly newsletters, t-shirts, totes, social media assets to announce the festival, signage and stage banners for the event.

Designed two books for the Solomon R. Guggenheim Museum – ‘Guggenheim Social Practice & A Year with Children 2018.’

Guggenheim Social Practice – A 160-page soft cover book design done for The Guggenheim featuring the works of two eminent artist that showcase social practice as an art form. The publication features curatorial essays alongside textual and visual documentation focusing on each of the projects, and includes the artists’ perspectives, the collaborators’ voices, and reflections on the Guggenheim’s own institutional learnings.

I collaborated and worked closely alongside the Guggenheim Social Practice team – from researching about the individual artist and their works to pitching font selection, design ideas/layouts to final production of the book. I budgeted the printing cost of the book and oversaw printing/color proofs closer to the production date. The book was produced over the course of 6 months. (Examples attached in the portfolio section.)

A Year with Children 2018 – A 200-page book design for the Guggenheim’s artist-in-residence program in New York City public elementary schools. This book showcases works of children from Grade 3 to Grade 6. I created the logo for the event, laid-out the entire book and prepped the design files for production. The printing was handled by the Guggenheim staff.

Design and branding strategy for International Day of Yoga 2018 produced by the Consulate General of India – second year in a row. Developed and executed a creative concept throughout the various mediums of marketing for the event. This included – print posters and postcards and several outdoor event banners and stage scrims.

PRODUCT THE TEAL MANGO – The Teal Mango is a platform that curates’ content for south Asian millennials in the United States.

I strategized and proposed a new look for the brand - The Teal Mango. Built wireframes for the design of their new website that was launched in August 2017. Worked very closely with the visual editor at TTM on a day to day basis to come up with funny, sassy visual social media content for their stories.

Pitched a brand-new look for the Children’s’ Chorus of Washington. Created mood boards, sketched ideas and came up with a solid logo mark for the organization.

Editorial layout design for The Yellow Scene Magazine. So far, I have worked on two articles/magazines - The Hood Guide and the Smart Issue. These also consist of designing some print ads within the article if and when needed. I have illustrated cover art for couple of their ongoing articles.

A 50-page book design, Art directed, illustrated and designed for Starwood hotels. The inspiration for the book was taken from the Avengers comic series. More than 20 characters were illustrated/photo edited, each of them representing an avatar from the Avengers comic book, showcasing their strengths and weaknesses.

4 people and 5 days-A challenge in New York city collaborating with a team of chosen creatives to build Feed’s 2015 Holiday campaign. A challenging yet a profound experience. An initiative by ADOBE. The video link shows the process from start to the finish.

Art direction and website design for IAHV’s (International Association for Human Values) Student Leadership programs at Universities called YESPLUS.

Provided project management and art direction to all the creative graphics/assets for International Yoga Day on June 21st, 2015 at Lincoln Center.

Art-directed event design – stage backdrop for Guru Purnima (an Indian festival) two years in a row (2013-2014)

Lead the branding of ‘NONVIO, No higher calling,’ a national campaign to answer every act of violence with 100 acts of non-violence

Art directed and designed graphics for websites, logo and promotions for marketing purposes.

Art-directed/designed the space and wall graphics for Art of Living center in New York City.

Proactively lead several Wanderlust projects on a day-to-day basis, worked with leads from various departments, that resulted in effortless communication and successful delivery of the product.

Worked closely and mentored junior designers and inters. Reviewd their progress at our weekly creative meeting.

Oversaw the progress of design acroos different media starting from Print – Digital. The result was creation of 5-6 design campaigns, each targeting to a particular festival.

Under the guidance of my Art Director, reviewed and approved all creative output; continuously evaluated and refined best practices to improve upon the work our team.

Worked with internal clients to determine marketing strategy and design for upcoming festivals.

Designed new on-brand visual elements for Wanderlust 108 to effectively convey concepts and messaging. Designed wireframes and compositions for new Wanderlust website.

Conceptualized, developed and designed a compelling brand identity for La MaMa 50 celebrating its 50 years.

Created custom illustrations using water color and ink on canvas for clients like – La MaMa and Talking Band.

Designed posters, micro sites, direct mailers, website design and marketing collateral pieces under the guidance for my creative director, for two different off-Broadway shows starting from brief to ideation to production. These were then ​presented for internal review.

Learnt to prep all design files for press.