Justin Schafer

Sr Visual Designer

Minneapolis, MN, USA
Im an all-around designer who understands both digital and print principles. My passion is building meaningful experiences that are both beautiful and effective. As a Senior Visual Designer and Art Director I approach every project as an opportunity to solve strategic problems. For the last 7 years I’ve been helping businesses move the needle through effective design, clear communication and conceptual thinking.

I’m an eternal optimist and forever curious. I love pushing boundaries and exploring new territory in order to find unique solutions both visually and strategically. I strive to put forward the best, most thought-out work and believe that great ideas can come from anyone at anytime.

Work Experience

Alegent Health

Graphic / Experience Designer

Originally an internship, my position eventually evolved into a full-time freelancing position. Using interviews and ethnography, along with rapid prototyping techniques, I assisted the Change Management division in solving patient experience problems in; oncology, end-of-life care and patient room information. Using research, ideation and an iterative approach, we designed solutions both physical and digital that solved problems in an change resistant environment.
May 2008 - November 2008 Omaha, Nebraska, United States

AIGA Nebraska

Director of Finance

While not a traditional design related role, as Director of Finance I was able to hone my leadership skills while playing a vital role in an organization. From planning and executing events, to compiling and analyzing data for patterns, it allowed me to perfect the line between a left-brain and right-brain while advocating the value of design within the community.
August 2011 - December 2012 Omaha, Nebraska, United States

Mutual Of Omaha Ins.

Sr. Designer

In addition to helping visually maintain a 100 year old brand, I help facilitate and lead creative discussions and brainstorming sessions involving new products. Working collaboratively with writers and account directors on a variety of business to business and direct to consumer campaigns. Additionally, I create and execute concepts on projects ranging from new business collateral and professional sport sponsorships, to consumer advertising and incentive trip promotions.
November 2008 - March 2013 Nebraska, United States

3e - The Life Time Agency

Sr. Visual Designer

At Life Time Fitness's internal agency 3e I own and help creatively lead several of their internal business units. Including their largest division, Life Time Training. Most recently I helped provide creative and art direction for the a rebranding of the the entire business while helping ensure we remained on strategy

Overall I collaborate with internal and external agency partners to design print and web tactics while translating user needs into actionable design strategies. In addition, I present and communicate complex ideas through various means directly to clients. Lastly I help guide and maintain the visual direction of Life Time’s brand as well as their many other internal retail focused brands.
March 2013 - June 2015 Minnesota, United States

Grain And Mortar

Sr. Art Director/Designer

June 2015 - Present Omaha, Nebraska, United States


University Of Nebraska

BASA - Graphic Design

May 2009 - December 2012 Omaha, Nebraska, United States

Metropolitan Community Colleges

AAS - Graphic Communication Arts & Design

August 2006 - December 2008 Omaha, Nebraska, United States


American Advertising Federation (AAF) - ADDY Awards

Silver (Special Event Campaign) - Smokey Joe's Campaign


American Marketing Association

Pinnacle Award - Best of Large Business Promotions


American Advertising Federation (AAF) - ADDY Awards

Newspaper Advertising


AIGA - The Professional Association For Design

Silver (Promotional Design) - Mutual of Omaha World Series Contest


Graphic Design USA

Featured in In-House Design Annual


American Advertising Federation (AAF) - ADDY Awards

Collateral Campaign


AIGA - The Professional Association For Design

Bronze (Invitations) - Mutual of Omaha Showdown Pro-am


AIGA - The Professional Association For Design

Gold - Advertising and Promotional Design


AIGA - The Professional Association For Design

Best of In-House Award - Mutual of Omaha World Series Contest


AIGA - The Professional Association For Design

Silver - Self Promotion



Branding And Identity, Prototyping, Typography, Adobe Creative Suite, App Design, Art Direction, Brochures, Creative Strategy, Design Thinking, Icon Development, Illustration, Interaction Design, Interactive, Lettering, Packaging, Photo Direction, Retail, Signage, UI, Ux, Wireframing,