Showcase & Discover Creative Work

Justin Schafer

Sr Visual Designer

Minneapolis, MN, USA
402-681-7520
Im an all-around designer who understands both digital and print principles. My passion is building meaningful experiences that are both beautiful and effective. As a Senior Visual Designer and Art Director I approach every project as an opportunity to solve strategic problems. For the last 7 years I’ve been helping businesses move the needle through effective design, clear communication and conceptual thinking.

I’m an eternal optimist and forever curious. I love pushing boundaries and exploring new territory in order to find unique solutions both visually and strategically. I strive to put forward the best, most thought-out work and believe that great ideas can come from anyone at anytime.
Work Experience
Omaha, NE, USA
May 2008Nov 2008
Alegent Health
Graphic / Experience Designer
Originally an internship, my position eventually evolved into a full-time freelancing position. Using interviews and ethnography, along with rapid prototyping techniques, I assisted the Change Management division in solving patient experience problems in; oncology, end-of-life care and patient room information. Using research, ideation and an iterative approach, we designed solutions both physical and digital that solved problems in an change resistant environment.
Omaha, NE, USA
Aug 2011Dec 2012
Director of Finance
While not a traditional design related role, as Director of Finance I was able to hone my leadership skills while playing a vital role in an organization. From planning and executing events, to compiling and analyzing data for patterns, it allowed me to perfect the line between a left-brain and right-brain while advocating the value of design within the community.
Omaha, NE, USA
Nov 2008Mar 2013
Senior Designer
In addition to helping visually maintain a 100 year old brand, I help facilitate and lead creative discussions and brainstorming sessions involving new products. Working collaboratively with writers and account directors on a variety of business to business and direct to consumer campaigns. Additionally, I create and execute concepts on projects ranging from new business collateral and professional sport sponsorships, to consumer advertising and incentive trip promotions.
Minneapolis, MN, USA
Mar 2013Present
Sr. Visual Designer
At Life Time Fitness's internal agency 3e I own and help creatively lead several of their internal business units. Including their largest division, Life Time Training. Most recently I helped provide creative and art direction for the a rebranding of the the entire business while helping ensure we remained on strategy

Overall I collaborate with internal and external agency partners to design print and web tactics while translating user needs into actionable design strategies. In addition, I present and communicate complex ideas through various means directly to clients. Lastly I help guide and maintain the visual direction of Life Time’s brand as well as their many other internal retail focused brands.
Education
Omaha, NE, USA
May 2009Dec 2012
BASA - Graphic Design
Omaha, NE, USA
Aug 2006Dec 2008
Metropolitan Community Colleges
AAS - Graphic Communication Arts & Design
Skills
 
Adobe Creative Suite, App Design, Art Direction, Branding And Identity, Brochures, Creative Strategy, Design Thinking, Icon Development, Illustration, Interaction Design, Interactive, Lettering, Packaging, Photo Direction, Prototyping, Retail, Signage, Typography, UI, Ux, Wireframing
Awards
2011
Silver (Special Event Campaign) - Smokey Joe's Campaign
2012
Pinnacle Award - Best of Large Business Promotions
2013
American Advertising Federation (AAF) - ADDY Awards
Newspaper Advertising
2011
Silver (Promotional Design) - Mutual of Omaha World Series Contest
2012
Featured in In-House Design Annual
2013
American Advertising Federation (AAF) - ADDY Awards
Collateral Campaign
2011
Bronze (Invitations) - Mutual of Omaha Showdown Pro-am
2012
AIGA - The Professional Association for Design
Gold - Advertising and Promotional Design
2011
Best of In-House Award - Mutual of Omaha World Series Contest
2012
AIGA - The Professional Association for Design
Silver - Self Promotion