Showcase & Discover Creative Work

Julius Cruickshank

Creative Director

Sydney, Australia
As Creative Director of Sydney-based B2B marketing agency Elastic Digital, I grew with the company from its humble beginnings (of two) to the global company of 40+ employees across three continents.

My role involved managing and mentoring the creative team through digital solutions - from initial concept to execution - as well as liaising with and guiding clients throughout the entire design process.

My holistic approach combines solid strategic thinking with strong design, always putting the brand and consumer at the heart of what I do.

With an ability to find solutions in all forms, across all touch points and experiences, I have completed major and high profile projects for some of the world’s largest IT clients, including Cisco, VMware, Symantec, NetApp, EMC and HP.
Work Experience
Sydney, Australia
Jul 2004Apr 2013
Creative Director, Art Director
From a team of two, I worked with the founder to develop the creative side of the company. Today Elastic Digital is a global company with 42 employees spread over the United States, Europe, Australia and Japan.

Concept development – involved speaking to clients directly and walking them through individual concepts, ensuring they were emotionally engaged with the ideas.

Wireframes creation – created wireframes that clearly outlined the proposed function of a website.

High-quality web design– driven by inspiration sources, client style guides and the creative brief at hand, I developed wireframes into final high-quality designs.

Management and mentoring – established a close relationship of learning, dialog and encouragement with the junior designers.

Marketing – developed digital marketing strategies.
Sydney, Australia
Jun 2001Jun 2003
Graphic Designer
Designed Interactive Applications for Television.
Sydney, Australia
Design Centre Enmore
Advanced Diploma
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
AIMIA Awards - Australian Interactive Media Industry Association
Finalist - Best Enterprise: The Optus Business Hub