Julio Alejandro Atehortúa
CEO & OWNER CYB COOKING YOUR BRAND, LLC
Costa Mesa, CA, USA
+1 657 346 72 99
www.cookingyourbrand.com
Publicist, I have been in the world of marketing and communication for more than 20 years, my beginnings were focused on creative issues and specifically on art direction, I worked in 6 agencies, I started one in the city of Medellin, Colombia (180º Publicidad), there I did my internships and started in the world of work, then I went to 4 international agencies such as: DDB Colombia Medellín, Sancho BBDO in Bogotá, Ogilvy & Mother Colombia and LOWE/SSP3 (Today Mullenlowe SSP3 also in Bogotá, Colombia). In all of these, contributing my creativity and knowledge from the creative direction and from the art direction, thus achieving various national and international recognitions, allowing the agencies to grow in new businesses and in their creative reputation, in the last agency in The one I was in was an enterprise, today very successful, with a presence in 2 countries and 3 cities, it's called Basic Advertising. As a bet on the family future, I decided to close these cycles and create in 2018 an agency specialized in Personal Brands (CYB COOKING YOUR BRAND), a company in which I currently serve as CEO and consultant.
Core Competencies
My strengths and skills are found as: strategist, creative, creative direction and art direction in the management of photography and audiovisual pieces, I am also a facilitator for the discovery of both personal and commercial brand strategies, I am good at branding and for digital marketing.
Core Competencies
My strengths and skills are found as: strategist, creative, creative direction and art direction in the management of photography and audiovisual pieces, I am also a facilitator for the discovery of both personal and commercial brand strategies, I am good at branding and for digital marketing.
Work Experience
CYB Cooking Your Brand
CEO & OWNER CYB COOKING YOUR BRAND
In CYB Cooking Your Brand, as the creator, he participated as the protagonist of everything the company has done since 2018, from its creation of a business model, to the attention, creation and execution of the clients for whom we have worked, among whom are The following personal brands stand out: Andrés Giraldo (Provócame), Catalina Gonzalez (Catamaryoga), Laura Herrera (GroWin), Ani Mesa (Artista, El Árbol del Magnolio), Pettra Partners (Desarrollo Inmobiliario), Asis Glamping, among others.
September 2018
-
Medellín, Colombia
Basica
PARTNER, DIRECTOR OF CONTENT AND DIRECTOR OF OWN PRODUCTS, AT THE AGENCY BÁSICA
This was the last agency and my last job, of which I was also a partner, I developed in the direction, in the strategic and operational management of the account of the number 1 soccer team in Colombia, ATLÉTICO NACIONAL from Medellín, leading a strategy for its audience of more than 9 million followers throughout its digital ecosystem. Being in Básica I was able to collaborate in the strategies of different commercial brands, among which the following stand out:
GRUPO NUTRESA: I participated in one of the largest augmented reality cases in Latin America for its sustainability campaign.
FAMILIA: Led the creative process of launching the new digital presence of the FAMILIA brand with its (V.O.D Video On Demand), FAMILIAPLAY.
HUEVOS KIKES relaunch and change of brand image.
UNICENTRO MEDELLÍN: brand image change.
GRUPO NUTRESA: I participated in one of the largest augmented reality cases in Latin America for its sustainability campaign.
FAMILIA: Led the creative process of launching the new digital presence of the FAMILIA brand with its (V.O.D Video On Demand), FAMILIAPLAY.
HUEVOS KIKES relaunch and change of brand image.
UNICENTRO MEDELLÍN: brand image change.
January 2012
- August 2018
Medellín, Colombia
Mullen Lowe SSP3
GROUP CREATIVE DIRECTOR
Group Creative Director, jointly in charge with other directors, we were responsible for more than 10 people who served the following clients: Bavaria SAB MILLER your brand: Pony Malta, Pony Malta Mini and Maltizz, UNILEVER: AXE, Rexona Men, FAB, Lavomatic, Rexona Woman, COLSUBSIDIO, MSD (Merck Sharp & Dohme), AC Arturo Calle, AeroRepública, Frisby, Harinera del Valle (Pastas la muñeca), El Museo Nacional de Colombia, among other. There I participated in specific campaigns of other brands, such as the important case of the change of name of the beer PILSEN a PAISA in the framework of the flower fair. I participated in the launch for Colombia of the Auto Mazda 2, being a great success story at the EFFIE festival. I was part of the team that changed the image of the newspaper El Espectador. Additionally, I participated in the renewal of the image of Pony Malta and was part of the launch for Bavaria SAB Miller of its new drink PonyMalta Mini.
January 2008
- December 2011
Colombia
Ogilvy & Mather
ART DIRECTOR
At Ogilvy & Mother I started a group for the Bavaria SAB Miller launches: working for the beers: Brava, Barena, Peroni, Redd's and for some other brands such as: Coca-Cola, KIA, Dove, Unilever and Carulla.
December 2006
- December 2007
Colombia
SANCHO BBDO
ART DIRECTOR
I worked for the Postobón brand, campaigns were developed for non-alcoholic beverages and brands such as: Postobón Institucional, Colombiana, Hit, Hit Vital, Brittany, Agua Cristal and its image change. I participated in other campaigns for other clients such as: El Tiempo, VISA, Corona, DonJuan Magazine among others.
July 2006
- December 2006
Colombia
DDB
ART DIRECTOR
I was graphic creative for the exclusive group that Bancolombia had and we began the process of merging the brands: Bancolombia - Conavi - Corfinsura, we also led the most aggressive housing loan campaign that the country has had, such as the CPT (Crédito de housing for all). Some campaigns were also carried out for other accounts such as: El Museo de Antioquia, San Diego Shopping Center, EL Colombiano Newspaper, Super Bonder, Energizer, among others.
June 2003
- June 2006
Colombia
180 Grados Publicidad
ART DIRECTOR
I started as an intern after six months I was hired as a graphic creative for the brands: Cryogas, Uniremington, Pablo Tobón Uribe Hospital, DistriHogar, Coats Cadena, Corbeta, Kalley, Nova Venta (direct sales catalogues), Nacional de Cafeteros, Cámara de Comercio of Medellin, etc.
January 2001
- June 2003
Colombia
Education
Instituto De Artes
Hoy es la Academia Superior de Artes (Medellín, Colombia)
January 1999
- June 2001
Colombia
Languages
Español (Native),
English (Conversational),
Awards
SONY Music Entertainment
(COLOMBIA) Sony music Entertainment Colombia Grants to: Julio ALEJANDRO Atehortua (Photographer and Art Director) Double platinum certification In recognition of the streams generated on digital platforms of his single “ESTAMOS Melos” https://loquesue
2021
PHNX
(FRANCIA) PHNX JURY Maydream is an information and services platform for the advertising communication and marketing community. Among other activities, Maydream created 20 years ago Adforum.com, an internet-based global advertising resource center contain
2020
P&M Magazine
(Colombia) P&M MAGAZINE New Generation Agency. Básica Agency. P&M magazine advertising yearbooks.
2016
P&M Magazine
(Colombia) P&M MAGAZINE 2015 Top 10 Agencies in the Best Creative Use of Media category with FAMILIAPLAY. In Básica Agency.
2015
P&M Magazine
(Colombia) P&M MAGAZINE Information on advertising, marketing and media in Colombia and the world. The P&M magazine, authority on advertising and marketing issues in Colombia, recognized basica for several years: Top 10 Agencies in the category of best
2014
El Sol Festival
(ESPAÑA) Sol de Iberoamérica. Ibero-American Festival of advertising communication That in the 28th edition of the EL SOL Festival, corresponding to 2013, the following entry went to Sol Bronze: Section: Audio. Title: Camarón / Carne/ Pollo. Agency: Low
2013
El Sol Festival
(ESPAÑA) Sol de Iberoamérica. Ibero-American Festival of advertising communication That in the 26th edition of the EL SOL Festival, corresponding to 2011, the following entry went to Sol Gold: Section: Especialidades Farmacéuticas publicitarias. Title: C
2011
Festival Caribe
(PANAMÁ) FESTIVAL EL CARIBE. This is a festival organized for all the agencies of the American Caribbean, it rewards creativity applied to communication. Category 1: Food, meals, dairy products, sweets and snacks. AGENCY: LOWE-SSP3. Advertiser: HARINERA
2011
NOVA
(COLOMBIA) Awards NOVA RADIO: Award: PLATA. Category: ALIMENTOS. Agency: LOWE/SSP3. Advertiser: Harinera del Valle. Product: La Muñeca. Reference: Camarón. Award: BRONCE. Category: ALIMENTOS. Agency: LOWE/SSP3. Advertiser: Harinera del Valle. Product: L
2011
Clio Awards
(United States) Clio Health Care. Honoring creativity in advertising for more than 60 years. Award: Bronze Clio Healthcare Award Print - Disease Awarness Title: Nopikex “Tent” Agency: Lowe-SSP3 Designer
2010
Wave Festival
(BRASIL) WAVE Festival. The Wave Festival makes Brazil the great center of communication in Latin America. A festival with expression, representativeness and prestige, a true watershed in the way the market celebrates its great creations, valuing its ex
2010
El Ojo De Iberoamérica
(ARGENTINA) EL Ojo de Iberoamérica. El Ojo de Iberoamérica is the first international festival with a Latin criteria and perspective of creativity, communication and entertainment that every year pushes the limits of Latin talent, creativity and communica
2010
Premios Nova
(COLOMBIA) Awards NOVA TELEVISIÓN Y CINE BRONZE Category: NON - ALCOHOLIC BEVERAGES Agency: LOWE/SSP3 Advertiser: BAVARIA Product: PONY MALTA. Reference: SCRABBLE BRONZE Category Name: SPORTS, ENTERTAINMENT AND CULTURE Agency: LOWE/SSP3 Advertiser: MUSEO
2010
Cannes Lions
(FRANCIA) CANNES LIOSN Cannes Lions: The International Festival of Creativity - has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress. Short li
2009
Festival Iberoamericano De La Publicidad (FIAP)
(ARGETINA) FIAP. FIAP, the festival that for 50 years has recognized creativity in all advertising formats in Ibero-America, begins a new era based on excellence and innovation. SILVER SUN Discipline: Radio Title: Jason. Category: Media/Publications. Cou
2009
Young Lions
(Colombia) COMPETENCIA YOUNG LIONS FILM AWARD: GOLD Earning the right to participate and thus represent Colombia in:: Young Lions Film Cannes Lions 2008.
2008
New York Festivals Awards
(United States) NEW YORK FESTIVAL. International advertising awards competitions for the world’s best work Finalist honor in the 2006 New York Festival Televisión & Cinema Competition (International Television & Film Awards) For the work “Botero” a work c
2006
Festival Caribe
(PANAmÁ) FESTIVAL EL CARIBE. This is a festival organized for all the agencies of the American Caribbean, it rewards creativity applied to communication. Category: Financial Services. Awards: 2 Plata y 2 Bronce Cliente: Bancolombia and Artesanias de Colo
2006
Premios Nova
(COLOMBIA) Awards NOVA NOVA TELEVISION Y CINE 2 Silver 1 Bronze
2005
Skills
Art Director,
Branding,
Creative Direction,
Creativity,
Design Thinking,
Digital Content,
Digital Marketing,
Direction Of Photography,
Ikigai,
Personal Brand,
Personla Marketing,
Social Media Manager,
Strategy,
Writing And Creation,
MAIN COURSES / SEMINARS
Big data over coffee
Course completed on January 22, 2021
Fundamentals of Design Thinking
Course completed on Aug 09, 2020
Fundamentals of personal branding
Course completed on Dec 10, 2020
MANAGE: NEGOTIATION AND LEADERSHIP CONGRESS
16 hours of academic activities Medellín, Colombia, May 9 and 10, 2019
How to develop your elevator pitch
Course completed on Sep 17, 2018
How to better manage your time
Course completed on Sep 17, 2018
Online Marketing: Creating a Comprehensive Plan
Course completed on Sep 17, 2018
Course completed on January 22, 2021
Fundamentals of Design Thinking
Course completed on Aug 09, 2020
Fundamentals of personal branding
Course completed on Dec 10, 2020
MANAGE: NEGOTIATION AND LEADERSHIP CONGRESS
16 hours of academic activities Medellín, Colombia, May 9 and 10, 2019
How to develop your elevator pitch
Course completed on Sep 17, 2018
How to better manage your time
Course completed on Sep 17, 2018
Online Marketing: Creating a Comprehensive Plan
Course completed on Sep 17, 2018