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As a creative director, the most rewarding part of my job is creating branding and marketing strategies for a very diverse set of clients. The process of creating a visual brand means nothing with without the initial development of who the brand is, its personality, its audiences and the channels and methods of co… Read More
As a creative director, the most rewarding part of my job is creating branding and marketing strategies for a very diverse set of clients. The process of creating a visual brand means nothing with without the initial development of who the brand is, its personality, its audiences and the channels and methods of communicating those important components in an effective compelling way. Directing art is much more than visual aesthetic, materials, and finishes. It is exploring the emotions and values associated with a brand and turning that into something the consumer can experience. That's where the magic happens. Read Less
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