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I am an award-winning Product, Visual and User Experience Design Leader who drives commerce and deepens customer engagement by optimizing the perception of value in the creation of end-to-end, engaging, easy-to-use digital experiences, products and multi-touchpoint marketing programs.

I thrive at exciting the wor… Read More
I am an award-winning Product, Visual and User Experience Design Leader who drives commerce and deepens customer engagement by optimizing the perception of value in the creation of end-to-end, engaging, easy-to-use digital experiences, products and multi-touchpoint marketing programs.

I thrive at exciting the world through insightful ideas, the highest quality of work, solving complex problems, team engagement and entrepreneurial ethos. Passionate, I inspire and influence on all levels. Guided by my results-oriented and natural talents, I lead in the conception and production of experience design that delights and engages the audience while having a strong underlying rationale to serve both business and customer needs.

BUSINESS COMPETENCIES: Creativity, Artistic Direction, Entrepreneurship, Leadership, Talent Assessment-Aquisition-Guidance, Marketing, Promotion and Brand Building Read Less
  • Senior Visual Designer
    FatWallet, Inc. — Beloit, WI, USA
  • Senior Visual Designer / UX Designer
    Fiserv — Brookfield, WI, USA
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METHODOLOGY: User-Centered Design; Collaborative, Iterative, Design Thinking!
RESEARCH and ANALYSIS: User Studies, Contextual Inquiry, Competitive Analysis, Trends, Analytics, Technology, Data, Business and Strategic Problem Identification, Empathy Mapping
DESIGN: Affinities, Hierarchies, Conceptual, Information A… Read More
METHODOLOGY: User-Centered Design; Collaborative, Iterative, Design Thinking!
RESEARCH and ANALYSIS: User Studies, Contextual Inquiry, Competitive Analysis, Trends, Analytics, Technology, Data, Business and Strategic Problem Identification, Empathy Mapping
DESIGN: Affinities, Hierarchies, Conceptual, Information Architecture, Task Flow, Wireframes and UI Specification, Prototyping, Iterative Review and Refinement
EVALUATION: Heuristic Review, Usability Testing, Comparative A/B Tests, Emotional/Desirability Evaluation and Quality Assurance. Read Less
LEADERSHIP: Creative, Strategic and Artistic Direction for experiences, products and brands. Development of end-to end visual identity systems for clear, consistent experiences and brand communication. Design rational to leverage across all channels, user touch points and marketing initiatives.
AESTHETICS: Compo… Read More
LEADERSHIP: Creative, Strategic and Artistic Direction for experiences, products and brands. Development of end-to end visual identity systems for clear, consistent experiences and brand communication. Design rational to leverage across all channels, user touch points and marketing initiatives.
AESTHETICS: Compositions (layout), Color, Typography, Shape, Size, Texture, Style, and Emotion; Visual Identity Systems, Iconography
CHANNELS: Digital, Web, Mobile, Web, App, Cloud; Print, Direct, Experiential and Grass Roots Read Less
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