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I am an award-winning Digital Product Designer for the e-commerce, financial, tech and consumer product industries with expertise in all aspects of the design process including user research, product ideation, interaction design and visual design. I thrive at bringing digital experiences to the world that optimize… Read More
I am an award-winning Digital Product Designer for the e-commerce, financial, tech and consumer product industries with expertise in all aspects of the design process including user research, product ideation, interaction design and visual design. I thrive at bringing digital experiences to the world that optimize usefulness, quality, and delight.

Additionally, I have special expertise in Design Thinking for innovation and strategy via IDEO and Intuit's fail fast to succeed quickly (build-test-learn) model. Adept at lean UX, I excel within a start-up culture that employs agile methodologies. Read Less
  • Principal UX Designer, Design Team Lead
    Ebates — WI, USA
  • Senior Visual Designer / UX Designer
    Fiserv — WI, USA
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METHODOLOGY: User-Centered Design; Collaborative, Iterative, Design Thinking!
RESEARCH and ANALYSIS: User Studies, Contextual Inquiry, Competitive Analysis, Trends, Analytics, Technology, Data, Business and Strategic Problem Identification, Empathy Mapping
DESIGN: Affinities, Hierarchies, Conceptual, Information A… Read More
METHODOLOGY: User-Centered Design; Collaborative, Iterative, Design Thinking!
RESEARCH and ANALYSIS: User Studies, Contextual Inquiry, Competitive Analysis, Trends, Analytics, Technology, Data, Business and Strategic Problem Identification, Empathy Mapping
DESIGN: Affinities, Hierarchies, Conceptual, Information Architecture, Task Flow, Wireframes and UI Specification, Prototyping, Iterative Review and Refinement
EVALUATION: Heuristic Review, Usability Testing, Comparative A/B Tests, Emotional/Desirability Evaluation and Quality Assurance. Read Less
LEADERSHIP: Creative, Strategic and Artistic Direction for experiences, products and brands. Development of end-to end visual identity systems for clear, consistent experiences and brand communication. Design rational to leverage across all channels, user touch points and marketing initiatives.
AESTHETICS: Compo… Read More
LEADERSHIP: Creative, Strategic and Artistic Direction for experiences, products and brands. Development of end-to end visual identity systems for clear, consistent experiences and brand communication. Design rational to leverage across all channels, user touch points and marketing initiatives.
AESTHETICS: Compositions (layout), Color, Typography, Shape, Size, Texture, Style, and Emotion; Visual Identity Systems, Iconography
CHANNELS: Digital, Web, Mobile, Web, App, Cloud; Print, Direct, Experiential and Grass Roots Read Less
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