Julieanne Kost

Principal Digital Imaging Evangelist, Adobe Systems

San Jose, CA, USA
Named one of Fast Company’s “100 Most Creative People in Business,” Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide — via live events, Adobe.com, her own website (jkost.com) and blog (blogs.adobe.com/jkost). She is also the author of “Window Seat: The Art of Digital Photography and Creative Thinking,” and “Passenger Seat: Creating a Photographic Project from Conception through Execution in Adobe Photoshop Lightroom”, an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training and the Art of Photoshop Compositing for Lynda.com, as well as “Revitalize your Workflow with Lightroom” for CreativeLive.

Kost is well-known for her unique approach to instruction, infusing practical tips and tricks with an equal amount of humor and creativity that keeps audiences entertained and engaged. She often serves as a guest lecturer at distinguished photography schools and leading educational institutions around the world. She has created and published more than a thousand instructional videos for Adobe Photoshop and Lightroom. For her outstanding service and contributions to the photographic industry, she received the Gerhard Bakker award from the Professional Photographers of America and was granted the title of Honorary Educational Associate from the American Society of Photographers.

Work Experience


Principal Digital Imaging Evangelist

Julieanne is the publisher of the Daily Photoshop and Lightroom Tip (blogs.adobe.com/jkost), author of “Window Seat – The Art of Digital Photography and Creative Thinking” host of “The Complete Picture” a bimonthly instructional training program featuring Lightroom and Photoshop for Adobe

Additional responsibilities include customer education, product development, and market research for photography, digital imaging, and illustration. In addition, she is a frequent contributor to several publications, a speaker at numerous conferences and industry events, and a guest lecturer at distinguished photography workshops and fine art schools around the world.
October 1998 - Present California, United States


Graphic Designer

Responsible for creating, gathering capturing and editing original digital video, photographs and illustrations for the Technical Publications department. Working both independently and as a team member on design projects from the initial design concept through to final artwork to produce technical documentation for Adobe’s graphic products. Special expertise in Adobe Photoshop and Adobe Premiere. Additional duties included the creation and maintenance of a video library.
May 1994 - October 1998 Mountain View, California, United States


Technical Support Specialist

Provided technical support to customers for Adobe Photoshop and Adobe Premiere on the Mac and Windows platforms. Primary responsibilities include resolving product inquiries and problems as well as supplying information in a manner to ensure customer satisfaction. Extensive use of Adobe Photoshop and Adobe Premiere on a daily basis.
May 1992 - May 1994 Santa Clara, California, United States


University Of California, Davis

Bachelor of Art, Psychology

Minor, Physical Education – Physical Aspect of Sport
Psychology Honor Society
September 1986 - June 1990 Davis, California, United States

Foothill Junior College

Associates of Art Degree, Photography

September 1991 - June 1993 Los Altos Hills, California, United States


Professional Photographers Of America

Gerhard Bakker Award in recognition of outstanding service to professional photography


American Society Of Photographers

Honorary Educational Associates Award for outstanding contributions to photography


Fast Company

100 Most Creative People in Business



Adobe InDesign, Adobe Photoshop Lightroom, Adobe Premiere, Graphic Design, Image Compositing, Photo Manipulation, Photo Retouching And Restoration, Public Speaking, Adobe Photoshop, Aerial Photography, Illustration, Photography, Visual Storytelling,

Artist Statement

In my work, I combine a passion for photography, a mastery of digital imaging techniques and knowledge gained from a degree in psychology, in order to construct a world similar enough to appear familiar, yet obviously an interpretation of the physical reality that surrounds us.

Although the images are highly personal representations of my dreams and personal reality, they are abstract enough to allow individual interpretation (based on each individual’s history and life experiences). I hope to engage the viewer with the image to allow them to leave the reality that they hold true and explore, even if only for an instant, and venture into the visual placeholder of my thoughts and dreams.

Over the past 20 years I have created libraries of individual elements ranging from photographs of textures and landscapes, to scans of found objects, to encaustic paintings and charcoal drawings. Although these ingredients are not an end in and of themselves, they are waiting to take their position as a component of a larger message. The common thread is that each individual element must evoke an emotional response. What that response might be (positive or negative, comforting or confrontational) is not important at the creation stage, because how the image will be used at that point is not clear. I draw from these libraries to build images and communicate my message.

Because the components are created at different times in different locations, I find that my work falls somewhere between the more traditional photographic practice of capturing a single decisive moment and the time compression techniques used to tell a story in cinematography. In my images, I create imaginary scenes layering elements together that are unconstrained by linear time and physical location. By choosing elements that work together to form a cohesive message, I am able to create a composite image more powerful than it’s individual parts.

The interactive process of selecting and assembling images is one of the most challenging and thought provoking parts of my creative exploration. Although overall, the images may appear serene and calm, the act of creation is anything but passive. I begin with a concept in mind, yet I may not know exactly how the pieces will fit together at the end. As the image takes on its own life, I often allow myself to explore additional directions, sometimes finding that the final image only faintly resembles the one first imagined.

From a technical standpoint, I feel that a computer is not merely a shortcut for what is possible with a camera, but instead it allows me to discover what is possible in no other medium. However, with the digital realm being so forgiving and offering so many options for exploration, that discipline becomes part of the challenge. The paint is never dry, the exposure is never fixed, and the print is never final -all components can be done differently at any point. Here the art form is knowing when to stop and realizing when you’ve said what you set out to say.