Showcase & Discover Creative Work

Juan Venegas

Digital Marketing Director

Montreal, Quebec, Canada
Senior digital marketing manager with ample experience creating successful performance-driven online marketing programs for consumer and business markets.

Through measurable digital marketing strategies, I help companies generate awareness, engagement, acquisitions and revenue.

Work Experience

Research On Investmeent

Digital Marketing Director

Created and executed a metric-driven digital marketing strategy to generate acquisitions, qualified leads and drive sales.

• Inbound Lead Generation
Designed inbound lead generation programs to support revenue goals at targeted cost per lead and acquisition levels. Measured website performance and optimized landing page experience and visitor flow to improve conversions.

• Online Advertising
Managed email marketing campaigns, display ads, search ads, social ads and re-marketing to meet awareness, engagement and acquisition targets. Wrote advertising copy and tested ad variations to optimize conversions.

• Marketing Automation
Evaluated, chose and implemented a marketing automation solution. Designed automation flows and rules and implemented alerts and actions for the sales team.

• Content Strategy
Designed and implemented a content strategy targeting different stages in the conversion funnel including the creation of infographics, white papers, articles, videos and webinars. Created editorial guidelines and calendar. Optimized content for conversions.

• Measurement
Designed a real-time executive dashboard to measure digital KPI performance. Presented a monthly performance report to senior management including specific awareness, engagement and acquisition KPIs.

• Branding
Managed and implemented the company's re-branding process from hiring and supervising the branding agency to the design and production of all on-line and off-line collateral materials and sales tools.

• Trade Shows and Events
Supported field marketing events with social media, SEM and email marketing blitz campaigns.

• Management
Contracted and managed several ad agencies, digital agencies and marketing interns. Allocated and managed the digital marketing budget.
February 2015 - Present Montreal, Quebec, Canada

BAM Strategy

Search Marketing & Digital Media Analyst

Online Media and Search Marketing
• Created and deployed search and display campaigns
• Gathered and prepared campaign elements (banners, tracking codes, pixels, etc)
• Developed optimization strategies to improve performance of campaigns
• Developed text ads in English and French
• Engaged with partner firms (e.g. Google, Bing and other display, video and programmatic vendors)
• Monitored campaign performance
• Identified tools to facilitate optimization measures

SEO
• Performed complete SEO audits including on-page and off-page elements
• Prepared SEO recommendations to improve rankings
• Implemented on-page improvements with the technical department

Reporting
• Performed web traffic analysis with Google Analytics
• Prepared weekly and monthly reports for clients with recommendations

Client Acquisition and Support
• Provided support for clients for all marketing services and participate in client meetings
• Assisted with creation of client proposals, pitches and estimates
• Participated in the development of best practice guidelines for related service offers

Innovation
• Proposed innovative service offerings within the realm of media and search
• Proposed innovative optimization strategies for client campaigns
October 2014 - March 2015 Montreal, Quebec, Canada

Lassonde

Digital Marketing & Social Media Project Manager

Developed managed and monitored the digital marketing strategy for A. Lassonde and its brands Oasis, Fruité, Allen’s, Rougemont and others. Responsible for websites and intranet, social media management, email marketing programs, content strategy, database acquisitions, online advertising, performance measurement and KPI monitoring.

Responsibilities:
• Monitoring and improving SEO
• Website development, management and coordination of external agencies.
• Supervision of information architecture, usability, design and website functinality.
• Development of content strategy, graphic production, copywriting and content management with Wordpress.
• Management relationship marketing tools, segmentation and manipulation of databases.
• Social media management including editorial calendar, style guide, reputation monitoring and crisis management
• Creation of digital advertising campaigns with Google Adwords, Google Display, Facebook Ads and Twitter Ads.
• Measurements and analisys of KPI performance and improvement strategies using Google Analytics, Webmaster Tools, MOZ Analytics, Brandwatch , Ahrefs, Authority Labs and others.
August 2013 - October 2014 Montreal, Quebec, Canada

Blue Hat Marketing

Search Engine Marketing Analyst

• Crafted Pay-Per-Click ad strategies for clients on main PPC platforms: AdWords, Facebook, etc.
• Implemented and managed PPC, remarketing or performance display campaigns
• Provided reporting, forecast and recommendations to the team leader as well as project managers
• Created, analyzed and presented results to clients, sales reps and account managers
• Bilingual ad copy-writing
• Created landing page improvements to increase conversions and better usability
• Performed SEO audits and recommendations
• Stayed on top of SEO/link building strategies and trends
• Stayed informed about industry trends and best practices
April 2014 - July 2014 Montreal, Quebec, Canada

Digimedia

Online project manager / Chargé de projets web

Creation and implementation of online marketing strategies including web and mobile sites, Google Adwords SEM and Facebook Ads campaigns, search engine optimization SEO, social media community management, email marketing campaigns and website optimization with Google Analytics
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Création et implémentation de stratégies marketing numériques incluant le développement de sites web et mobiles, des campagnes Adwords SEM et Facebook Ads, du référencement naturel SEO, la gestion de médias sociaux et communautés, des campagnes email marketing et l'optimisation de sites web avec Google Analytics.
January 2012 - August 2012 Bogota, Colombia

VVS Films

Web designer and social media manager / Designer web et chargé des médias sociaux

Web design and social media community management in french and english on Facebook, Twitter and Youtube.
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Design web et gestion des médias sociaux en anglais et en français sur Facebook, Twitter et Youtube.
June 2011 - November 2011 Montreal, Quebec, Canada

Nature-Action Québec

Marketing and communications agent / Agent communication marketing

Creation of 4 websites including graphic design, web developpement, content strategies and search engine optimization SEO.
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Création de quatre sites web incluant le design, le développement, les stratégies de contenu et le référencement SEO.
June 2010 - November 2010 Beloeil, Quebec, Canada

New Line Cinema / Cine Colombia

Marketing communications coordinator

January 2006 - July 2008 Colombia

Indexcol

Graphic designer and video producer

January 2005 - January 2006 Colombia

New Line Cinema / Cine Colombia

Marketing communications coordinator

January 2004 - January 2005 Colombia

Warner Bros. Pictures / Cine Colombia

Marketing and Advertising Assistant

January 2001 - January 2004 Colombia

Trends Ltda.

Market research assistant

January 1999 - January 2001 Colombia

Education

University Of Quebec

Bachellor in Marketing Communications

September 2009 - Present Montreal, Quebec, Canada

Dawson College

Commercial Photographer

September 2009 - Present Montreal, Quebec, Canada

Politécnico Grancolombiano

Technical college degree in Marketing and Advertising

January 1996 - December 1999 Bogota, Colombia

Languages

Spanish (Native),
English (Fluent),
French (Fluent),

Skills

Adobe Dreamweaver CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Photoshop CS5, Advertising, Content Marketing, Content Strategy, CSS, Digital Marketing, Email Marketing, Excel, Facebook, Flickr, Google Adwords, Google Analytics, Google Docs, Google Webmaster Tools, Graphic Design, HTML, Illustration, Illustrator, Indesign, JavaScript, Jquery, LinkedIn, Marketing, Marketing Automation, MS Office 2010, MS Project 2010, MySQL, Office, Photography, Photoshop, PHP, Powerpoint, Project, Project Management, SEM, SEO, Social Media, Twitter, UI, Ux, Web Design, Word,