Juan Rosenfeldt

Executive Creative Director

Los Angeles, CA, USA
I'm passionate about Branding and Identity; Brand Building, Conceptual Brand Design/Digital Arts & the Visual Arts; I believe in collaborative experience to create great Brand Stories.

Work Experience


Creative Director, Designer

Running own studio in Los Angeles; Specializing in Branding, Design and Marketing Consultancy for the Entertainment Media, Network Identity Design, Conceptual Creative for Promotional Marketing/Advertising, Name & Logo Development and Comprehensive Visual Identity.
May 2012 - Present Los Angeles, California, United States


Creative Director, Director of Creative Services

Responsible for all creative aspects regarding brand strategy; servicing all areas of the company as well as creating, building and maintaining brand initiatives for the Marketing, Affiliate, Sales and Internal departments. Managing staff and freelance talent for On Air and Print initiatives, including network identity, on air promo design, short form and other content branding.
February 2011 - May 2012 California, United States

OWN (The Oprah Winfrey Network)

Director of Design

Oversee all aspects of On Air brand, including network logo and identity, network package, on air promo design and short form and other content branding. Organize internal production flow, coordinate with vendors and in-house talent.
March 2010 - August 2010 Los Angeles, California, United States


Creative Director, Designer

Running own studio as an independent design creative, collaborating directly with other design studios and production companies on various accounts, such as ESPN NASCAR, Monday Night Football, PBS-KCET, ANT1 (Greece), CSTV (CBS College Sports On Line), Ovation TV, Lifeskool (Rainbow Media VOD), TruTV, USA Networks, Golf Channel and Verizon DSL Latin On Air campaign, among many others.
November 2006 - March 2010 California, United States


Creative Director

Establish the brand for new visual communication/design agency Pure. Handle accounts for Wendy’s (Latino market), STAR Magazine, BOSE Sound Systems, Breyer’s, ESPN Latin America and ABC Sports, CANON, among others.
January 2003 - January 2004 New York, New York, United States


Creative Director, Designer

Collaborating with East and West coast design firms and agencies, working on diverse promotional and branding projects such as Discovery Science Channel, HBO, CBS, Food Network, HGTV, History Channel, ESPN, USA Networks and VH1. Also creative collaboration and branding: Schick, Bell South and L’Oreal. Designed and established On Air Branding for the first ESPN Spanish speaking network for U.S. market (ESPN DEPORTES) as well as ESPN International.
February 2002 - January 2003 New York, New York, United States

VH1 (MTV Networks)

Creative Director, Designer, Brand Consultant

Restructure On Air design group of VH1 Creative Services. Resource management (handling a department of 8-12 designers and creatives) and supervision of all in-house On Air design initiatives. Consultant for overall network On Air, On Line and Off Air brand strategy.
March 2001 - January 2002 New York, New York, United States

Manhattan Transfer

Creative Director, Designer

Consolidate and manage the broadcast design/creative division. Resource management, project leadership and senior management. Accounts and projects on such brands as: Oxygen, AOL, NISSAN (Regional Dealerships), CBS Sports, SciFi Channel, USA Networks, MTV Networks, Morgan Stanley Dean Witter.
September 1999 - March 2001 New York, New York, United States

Pittard Sullivan

Senior Designer

Design and direct creative projects, such as on air packages, overall branding initiatives, corporate identity, on-air packages, on air navigation and promotional branding for:
The Learning Channel: On-Air package re-design. Pittard Sullivan Demo reel graphics. TF1 (France): On-Air package re-design. Paramount Pictures-ShoWest: Design pitch. PRO 7 (Germany): Fall Image Campaign (All The Best From Hollywood). SKY Latin America (NewsCorp): On-Air package design. VIA DIGITAL (Entertainment Network Package-Spain). TV Main Titles: Significant Others (Columbia-TriStar). TRINITY (Warner Bros. - John Wells Productions). TV GUIDE Channel Network Package. NATURE Show Package (WNET-Thirteen, NY).
March 1996 - August 1999 Los Angeles, California, United States

MetroLight Studios

Creative Director, Designer

"Dis is Da Drum" music video for Herbie Hancock (Mercury/Polygram)(Billboard Music Awards 95-Best Jazz and Contemporary Music Video. Nominated Best Music Video- Short Form 1996 Grammy Awards), Mortal Kombat, trailer (New Line Cinema), K-NEX :30 toy commercial, The Computer Who Wore Tennis Shoes, CG effects (Walt Disney Television) Sekisui House :30 commercial for Japan, "Pyramid":30 commercial (Goldstar Electronics, Korea), "The Impossible Film" Conceptual design, Justsystems Software, Japan.
April 1995 - March 1996 Los Angeles, California, United States

Ostra Delta

Creative Director, Co Founder

Established first Broadcast Design / Entertainment Media Branding agency in Spain. Corporate brand design/animation (several firms- Madrid, Barcelona, Paris). CG commercials (several firms- Spain & France). Network Identity and promos: TELEMADRID (regional channel, Spain), ANTENA 3-TV (national broadcast network, Spain), TVE-1 and TVE-2 (national broadcast channels, Spain), 2M INTERNATIONAL (national cable network, Morocco), SUPERCHANNEL (continental satellite network, UK).

Network identity and promos: EUROSPORT (sports satellite channel, France),TVE International (international satellite channel, Spain), HISPAVISION (Latin American satellite channel), ANTENA 3-TV (national broadcast network, Spain), TELE EXPO (regional broadcasting for World’s Fair ‘92, Spain), TELEMADRID (regional channel, Spain).
Newscast design: CANAL + (national cable network, Spain).
August 1988 - March 1995 Madrid, Spain


School Of Visual Arts

School of Visual Arts of the Montreal Museum of Fine Arts
Montreal, Quebec, Canada


Spanish (Fluent),
English (Fluent),


Branding, Creative Direction, Creative Marketing, Graphic Design, Visual Identity,