I am a designer passionate about food and the experiences that are generated around it. Food is a universal language that I use as a tool - so much so that it has become my inspiration. It is so broad, adaptable, and innovative that it can continually be expressed in different ways. It awakens the senses and invites you to travel back in time; to remember moments and traditions, but especially to connect people.

For about 10 years I have handled national and international brands in Colombia. Working as a creative and art director in different campaigns ranging from traditional mass media to omnichannel marketing (brand experiences + in-store + online + mobile) for business, consumer, and B2B markets.

Currently, I am working on several projects that include research and design methodologies including design of services and experiences focused on people. I also work in the ideation of creative and innovative concepts for products and brands, as well as visual communication and branding for positioning.