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My first important agency was Ogilvy Argentina, and my first brief was a press ad for an instant adhesive. This was first Cannes Silver Lion. When I had no idea what Cannes was.
And my latest agency was FCB Mayo Lima. Where have won 5 Gold Lions, 1 Silver Lion, and 1 bronze Lion, 2 Silver Pencils with 2 projects f… Read More
My first important agency was Ogilvy Argentina, and my first brief was a press ad for an instant adhesive. This was first Cannes Silver Lion. When I had no idea what Cannes was.
And my latest agency was FCB Mayo Lima. Where have won 5 Gold Lions, 1 Silver Lion, and 1 bronze Lion, 2 Silver Pencils with 2 projects for UTEC. When i knew perfectly well what this could mean for my career.

What happened during the nearly fifteen years in between is a completely different story.

Agencias such as Grey Argentina, Leo Burnett, FCB Argentina, Lowe, JWT Argentina, ADN, and Y&R Lima came and went. Thousands of briefs were each touted as a "once-in-a-lifetime opportunity for the agency and for me", and thousands of times nothing ever happened. Good ideas were conceived along with bad ideas, bad ideas and more bad ideas. As with campaigns, bad ideas come in threes. Good colleagues, as well as not so good ones also came and went. Luckily, friends have always remained.

I´ve gone from loving advertising to hating it and abandoning it to live in the mountains, only to later fall in love with it again.

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  • Creative director
    FCB S.A. — Peru
  • Creative director
    Young & Rubicam — Peru
  • Senior art director
    JWT (J. Walter Thompson) — Argentina
  • Senior art director
    Grey — Argentina
  • Senior art director
    Lowe — Argentina
  • Senior art director
    FCB S.A. — Argentina
  • Junior art director
    Ogilvy & Mather — Argentina
  • Trainee art director
    Vazquez — Argentina
View Full Resume →
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