Lead Designer at the Sport Performance Lab (SPL), executing SPL’s mission to drive innovation in sports science, technology, and design to enhance the performance of all MLSE teams—the Toronto Raptors, Toronto Maple Leafs, Toronto Football Club, & Toronto Argos.

Designing game-changing digital solutions that provide competitive and strategic advantages to all MLSE teams. Visualizing innovative metrics for tactical coaching, medical staff and creating intuitive roster management tools for all front offices.

• Designing insightful sports data tools for analytical and tactical coaching, player load analysis, & roster management.
• Visualizing game-changing data in intuitive design patterns to be shared across sports & MLSE teams for competitive advantages
• Establishing design principles, pillars, direction, & strategy for SPL
• Understanding & visually interpreting biomechanical player data
• Developing strategies to address sports-specific problems and opportunities
• Creating mental models & value proposition canvases to identify user pain points & reframe opportunity spaces
• Forge & foster relationships within all MLSE teams. Partnered approach to product development, focusing on solving user pain points & iterating on evolving user needs
• Lead UX research, prioritization exercises, design workshops, & design sprints to drive collaboration & innovation
• Applying a Lean UX approach to design research & implementation
• Managing & mentoring junior designers, delegating tasks, and facilitating workflows
• Facilitating transition from design to development through handoffs, reviews, & QA
• Design branding for MLSE enterprise initiatives
• Contributing to Design Systems by systemizing, componentizing, & enhancing visual patterns
• Received the 2023 NBA Inclusion Leadership Award for my mentoring work during the Raptors Inaugural Hackathon

Leading a sports branding and design consultancy, specializing in Brand Strategy and Identity Logo Design, empowering brands to stand out in the competitive arena. Exploring and navigating the complex world of Name, Image, and Likeness (NIL) for athletes and brand managers, ensuring maximum impact and success.

We help athletic sports brands connect with people and create legacy through design

Producing award winning design & art direction for various clients including SMBs and multi-national corporations. Offering creative solutions in branding, print, UX/strategy, photography and motion design.

http://www.jsnjay.com

Working as a Freelance Designer - Intermediate Contract at Nurun Toronto/Publicis Groupe WorldWide, North America. Focusing on UX design and digital design for both desktop and mobile sites. As well as many social media campaigns for large multi-national companies. Also helping with motion design and creating motion spots and cinemagraphs for many clients.

Working as a Freelance Designer - Intermediate Contract at Nurun Toronto/Publicis Groupe WorldWide, North America. Focusing on UX design and digital design for both desktop and mobile sites. As well as many social media campaigns for large multi-national companies. Also helping with motion design and creating motion spots and cinemagraphs for many clients.

Design concepts and execute in-store promotional/retail motion advertisements for large brands. Clients include BlackBerry, Coca-Cola, Fox, McDonalds, Royal Bank of Canada, Target Canada, Tim Hortons, & Walmart.

Develop art direction for interactive work. This includes websites, banners, and e-news-letters. Worked for brands such as American Express, Cogeco, Conyers, Kool-Aid & Winners.

Helped with concept work and doing small motion design sketches for broadcast motion design work.