- Supported account managers and sales assistants in fast-paced work environment.
- Completed research for Associate Publisher of Advertising.
- Communicated with Advertising Manager to determine when ads appeared in the magazine and interacted with Customer Service to address subscription issues.
- Wrote thank you notes and readied appreciation packages for advertisers.
- Created and mailed media kits. Recorded edit mentions and completed major data entry projects.
- Updated subscription log.
- Utilized creativity and planning talents to coordinate high-profile client events and in-house dinner parties, including invitation design, menu selection, dinnerware elements, and pre- and post-event purchasing.
-Trained new Sales Assistant.

Key Achievements:

• Coordinated entertainment events for 10 to 100+ clients, such as flying trapeze class, Little Italy dining, and ice cream celebration; designed / mailed client invitations, handled site selection research, booked events, and assisted with setup.
• Collaborated in imagery selection for sales presentation to Kodak resulting in successful acquisition of new client; selected initial images conveying magazine’s ability to reach client’s target audience and presented to Marketing / Creative teams for approval and ultimate creation of presentation.
• Handled various communication / presentation projects, composing and arranging edit pages in accordion-style booklet and designing attractive PDFs for potential advertisers.

• Plan and manage Upfront and Scatter buys for on-air advertising.
• Considered a key reference for creating unique and informational one sheets for internal and external use.
• Responsible for maintaining accounts generating over $70 million annually from the agencies: OMD, Busch Media Group, KD&E, Mediacom, Targetcast and Tangible Media.
• Create PowerPoint presentations for FXnetworks.com to help generate online ad sales revenue.
• Gather materials, book elements and act as a liaison between clients and productions team to successfully carry out on-air sponsorships.
• Assist Ad Sales Marketing, Pricing and Planning and Integrated Emerging Media departments.
• Develop and maintain a working relationship with clients and internal departments including
Sales Administration and Commercial Administration.
• Address internal issues such as stewarding deals and resolving invoice discrepancies.
• Trained new Sales Assistants and Summer Interns.
• Extensive knowledge of media math and Nielsen data.

- Developed and applied understanding of essential business practices, including Principles of Marketing, Consumer Behavior, Business Statistics, International Business, Advertising, Economics, and Graphic Design / Photography.
- Performed marketing and statistical research, compiling, analyzing and presenting reports on key findings.
- Handled diverse research projects, advertising plans, retail strategy, marketing plans, and marketing strategy case analysis in wide-ranging industries.


Key Achievements:

• Performed SPSS marketing research addressing statistics relative to McDonalds’ consumers and potential consumers; created questionnaire on nominal, ordinal, interval, and ratio-based scales and presented key findings to audience.
• Developed marketing strategy projects—created advertising plan for Wal-Mart; case analysis on marketing strategy of Proctor and Gamble, marketing plan for Sirius Radio and Meredith Corporation / Family Circle Magazine, and retail strategy for Sirius Radio and Best Buy.

DanceWorks Team Member: Handled event promotions and performed in production.