Joy Alexander
Joy of White Space
Worcester, MA, USAI am an award-winning graphic designer with both agency and client-side experience. With an out-of-the-box imagination and the technical skill to use it, I provide creative, innovative solutions quickly to challenging marketing questions. My client base spans across channels and across industries, both print and online, from websites, HTML emails, and banners to direct response postcards, POP displays, newsletters, catalogs, marketing collateral, brochures and editorial design. I've worked with ad and marketing agencies, insurance companies, retail companies, management consulting firms, and non-profit organizations.
Work Experience
Self-Employed
Freelance Graphic/Web Designer | Joy of White Space
Design and develop marketing materials: websites, banners, HTML emails, web graphics, print ads, brochures, corporate identity, magazines, catalogs, presentations, newsletters, letterhead and business cards, and directories across industries, including e-commerce,
financial, insurance, real estate, retail, nonprofit, computer and software, communications, health care, and health & fitness.
financial, insurance, real estate, retail, nonprofit, computer and software, communications, health care, and health & fitness.
October 2000
- Present
Worcester, Massachusetts, United States
Carroll Enterprises, Inc.
Senior Web Graphic Designer and Front-end Developer
Created website designs for company-wide internal and external websites. Copywriter for member communications. Front-end Developer for Carroll Enterprises first parent website. Worked with IT on institutional websites’ back-end designing application screens. Presentations Graphics expert for Marketing Communications. Mentored team on advanced Presentation techniques. Created HTML templates for email communications. Designed print invitations for events.
February 2010
- January 2011
Worcester, Massachusetts, United States
Leventhal-Sidman Jewish Community Center
Communications Manager
Rebuilt Communications Department from the ground up. Oversaw internal and external communications of the organization. Created new logo/brand for the agency. Managed RFPs, editing and production of all materials, including monthly newsletter, quarterly class catalog, print ads, brochures, direct mail, signage, posters, and flyers. Supervised design staff and freelancers. Developed and managed department budget. Managed relationships with vendors, including printers and media professionals.
December 2001
- October 2004
Newton, Massachusetts, United States
Digitas
Senior Presentation Designer
Designed and produced presentation graphics and other printed materials for direct market-ing agency. Edited content of presentations to better communicate ideas. Managed large design projects. Learned and use new software virtually overnight upon client request. De-veloped and created presentation templates for agency use.
August 1997
- September 2000
Boston, Massachusetts, United States
Digitas
Supervisor – Presentation Graphics Department
Rebuilt department from the ground up. Hired, trained, and supervised department employees and freelancers. Managed RFPs, budget and workflow of department. Wrote informational and promotional literature pertaining to the Presentation Department. Developed and implemented presentation style guide, setting standards for department and agency. Developed coding system for thousands of presentations, ensuring that no files were ever over-written. Managed hardware and software for Presentation Department. Backed up and maintained department files and server.
August 1995
- July 1997
Boston, Massachusetts, United States
Digitas
Presentation Designer
Designed and produced presentation graphics and other printed materials for direct marketing agency. Managed large design projects. Edited content of presentations to better communicate ideas.
August 1994
- July 1995
Boston, Massachusetts, United States
Self-Employed
Freelance Graphic Designer
Developed and produced printed materials, including copy, customized artwork, corporate identity, logos, brochures, invitations, presentations, directories and newsletters for various businesses and organizations.
February 1993
- August 1994
Cambridge, Massachusetts, United States
Education
UMASS Boston
M.Ed.
Graduated June 1994
Boston, Massachusetts, United States
Michigan State University
B.A. International Relations
Graduated June 1987
East Lansing, Michigan, United States
Awards
Community Center Association Of North America Communications Awards
Model of Innovation award (highest award) for design, JCC Membership Brochure
2004
Jewish Community Center Association Of North America Communications Awards
Merit award for design, JCC 2003 Annual Meeting Collateral
2004
Holland Awards
First place copywriting, Millbrook Distribution Services, Magazine B2B ad
2002
Holland Awards
Merit award copywriting, WICN, Newspaper ad campaign
2001
Skills
Acrobat,
Copywriting,
Creative Strategy,
CSS,
Dreamweaver,
HTML,
Illustrator,
Indesign,
Photoshop,
Powerpoint,
Prezi,
QuarkXpress,
Word,